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Is Your Content Driving Traffic / TRASA 2014

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Is Your Content Driving Traffic is a intermediate level session on the use of electronic media. The session shows how to build a "web" of content and "patching" that will keep you customers engaged.

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Is Your Content Driving Traffic / TRASA 2014

  1. 1. #TRASA
  2. 2. Is Your Content Driving Traffic? Cell 440-344-5933 Presenter: Dana R Zezzo CAS Jetline
  3. 3. Is Your Content Driving Traffic?
  4. 4. Is Your Content Driving Traffic?
  5. 5. New World of Marketing Electronic Media • Is your content telling a STORY? • Is your Website your Foundation? – If not, what is housing all your information? • IE Press Releases, Specials, New Products, News, Contact • Are you Heightening the customer experience? • Are you providing the correct PATH? – Hyperlinks • Using Icons • URLs
  8. 8. Driving Content Using PDF’s
  9. 9. 2013
  10. 10. 2014
  11. 11. How Much is a Facebook Like Worth? $174.17
  12. 12. Website
  13. 13.
  14. 14. Social Where jpeg is king!
  15. 15. Facebook 1.19 Billion Users • Daily active users - 728 million on average an increase of 25% year-over-year. • Monthly active users - 1.19 billion an increase of 18% year-over-year. • Monthly Mobile Users - 874 million an increase of 45% year-over-year.
  16. 16. 37 Minutes a Day • Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. • Read more:
  17. 17. • It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand.
  18. 18. Event Hashtag (#) #TRASA
  19. 19.
  20. 20. Slideshare
  21. 21. Seth Godin Quote “Marketing is no longer about the stuff that you make, but about the stories you tell” In the social media age, your company must build the best product you can because customers will talk about your products and services on social media platforms and in real life. Without great products, you’ll have trouble selling. Products need stories to provide context and human emotion. They provide the beginning, middle and end. use-them/
  22. 22. Turing Social in Revenue • 15 – 30 million Businesses in the US • All building social sites. • Promotion Products would be a top 5 way to promote. • Ave industry PO $300.00 • Total New Revenue Potential $4.5 Billion
  23. 23. So..What's your STORY?
  24. 24. THANK YOU! Presenter: Dana R. Zezzo SVP Sales and Marketing Jetline 440-344-5933
  25. 25. Oh and… vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_sourc e=newsletter 16 Perfect-Loop Vine Posts