This initiative is financed by the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage competitiveness among European enterprises. Cluster 2020 is testing new ideas to help creative businesses in the UK, France and Germany grow in smart and sustainable ways through increased access to finance, voucher schemes, cluster excellence initiatives, and a policy platform. The document discusses using smart data to help small and medium enterprises gain competitive advantages, with case studies of data projects underway in Birmingham and Manchester.

1. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
UK June 2013
*
David Furmage
DFurmage@cad.coventry.ac.uk
Serious Games Institute
Coventry University Enterprises
West Midlands, UK
How Information (Data!) can help your Creative Business
Welcome from Cluster 2020
Cluster 2020

2. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
developing next generation
clusters & business support
What is Cluster 2020 & ECIA?
ECIA: €100m private/public
to help creative businesses GROW
in smart, sustainable ways
€10m into 9 projects
4x access to finance, 2x voucher
schemes, 2x cluster excellence &
collaboration, ECIAP policy platform
where?
this pilot is in UK, France, Germany
why?
tough times need new support solutions
for?
for support organisations. policymakers at
city, local, regional, national, Europe-wide
www.howtogrow.eu/ecia

3. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
how? Testing New Ideas…
Cluster 2020
Creative Accelerator
face2face / online tools
Growth Opportunities
finding new markets
better access to them
SMART DATA
helping SME’s use data
for competitive
advantage
Coworking/ Incubation
better use of space and
services
Expert Videos
helping businesses
with latest thinking
Cluster 2020
publishing guides
& policy blueprints
developing new
approaches and
methodologies
reporting ideas to
stakeholders from
Business support,
Local to national
governments and
Europe-wide

4. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
*
David Furmage
DFurmage@cad.coventry.ac.uk
Serious Games Institute
Coventry University Enterprises
West Midlands, UK
Bringing competitive advantage to SME’s with
DATA (open, commercial or their own data)
SMART DATA for SME’s
Cluster 2020

5. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
*
3 aspects to SMART DATA…
Cluster 2020
…. For SME’s
• Understand ways data can help your business (case studies)
• Opportunity to access data experts with funding support

6. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
*
3 aspects to SMART DATA…
Cluster 2020
…. For DATA EXPERTS
• Opening up a new market with SME’s through
understanding and managing expectations
• Long term – establish an trusted market place for data
experts and their services

7. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
*
3 aspects to SMART DATA…
Cluster 2020
…. For POLICYMAKERS
(from cluster managers
and city level
to national
and beyond)
• Establish the value of running SMART DATA
• Explain the pitfalls, optimize the methodology
for business support organisations
• Re-define funding programmes to include data
expert services in the future
• Establish this model across Europe thru ECIA
also trialing in Munich & Toulon

8. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
*
the 8 CASE STUDY CCI’s…
Cluster 2020
4 x birmingham case studies
Digital Media Businesses - smart
listing of CCI events on website –
making website more compelling
TOTEM LEARNING – proving new
markets for angel investors
BIG Cat – analysis of failed bids – using
data to perform better in pitching for
future work
Embody Dance – Info graphic to establish
new markets and territories for expansion
into new geographic area of disability and
older people dance classes
4 x MANCHESTER case studies
Culture 24 – building new revenue
streams out of a smarter analysis of
15,000 events
SKV – Learning to use data in-house to target
new customers
Toasted Productions – social media
competitor analysis, identifying influencers
to better target marketing effort
All Animated – Evidencing the
reach and strength of an
animation cluster in Northern
England using info graphics, to
build membership and influence

9. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Expectations of Today for the SME’s
Discuss your own data project
with your expert, agree next steps
Discuss your objectives with the wider group
benefit from their thoughts,
ideas and solutions for you
Get a wider appreciation of the ways
data could help your business in the future
Contribute to refining programmes like this
to help us pitch them for wider adoption
and funding in the future
www.cluster2020live.eu/results

10. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
1st
May 2013 Birmingham
*
agenda – workshop June 13
Cluster 2020
11.00 Welcome & Intro
11.10-11.30 Company Intros
11.30-11.45 Data Experts Intro
11.45-12.40 Findings (1-to-1 sessions)
12.40-13.25 LUNCH
13.25-14.30 Feedback/Discussion
14.30-14.50 Next Steps (1-to-1)
14.50-15.00 Final Remarks
15.00 Refreshments/close

11. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
Exciting Stuff!
Cluster 2020
creative accelerator | data mini-labs
growth & trends | expert videos
productivity guides | new services
co-working spaces | collaborations

12. This initiative is financed under the
Competitiveness and Innovation Framework
Programme (CIP) which aims to encourage the
competitiveness of European enterprises.
Acronym, name and logo of the action
Cluster 2020
thanks for listening!
Exciting Stuff!
linked-in group
supporting creative businesses
www.cluster2020live.eu
www.howtogrow.eu/ecia/
twitter: cluster_2020
DFurmage@cad.coventry.ac.uk
pending confirmation
core partners
Cluster 2020