Marko Sverdilik held this presentation on Design at the SME Assembly 2014 in Naples, Italy. Find out more at: http://blogs.ec.europa.eu/promotingenterprise/

1. design
it’s not just creating a service or a logo,
it’s building a new company
Marko Sverdlik
Organization architect

2. if it is software,
we can make it

3. every 4th beer
in the world is brewed
by our software

4. goal
to renew
our brand visual

5. success is when opportunity
meets preparation!

6. what we did?

7. what we achieved?

8. we have a problem?!

9. Board of directors
Telecom
Department
Manager
Team A
Project manager
Team B
Project manager
Team C
Project manager
Banks
Department
Manager
Team A
Project manager
Team B
Project manager
Team C
Project manager
IA Department
Manager
Team A
Project manager
Team B
Project manager
Team C
Project manager
BI Department
Manager
Team A
Project manager
Team B
Project manager
Team C
Project manager

10. bossless
company

13. success is when opportunity
meets preparation, remember?
we have learned
what it really means.

14. could we have done
it without design?
probably? the ideas were there…
will we use design next time?
YES! we got context, confirmation and methods.

15. any advice?
take design seriously and claim serious
rewards

16. customers are happy
2013
7,3
2014
8
Average promoter score
2013
7,5
2014
8,5
happy with comms
2013
7,3
2014
8,5
usefulness

17. 44%

18. and yes, we also have a new logo
and brand visual
but it is not that important, is it?

19. a new company
a new way of thinking

20. thank you
Marko Sverdlik
Organization architect