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Ep22

  1. How effective is the combination of your main product and ancillary texts?
  2. How do the text combine? CD is promoted on website Website promotes video Video promotes song which encourages CD sales
  3. Shared elements
  4. Images Font Same decorative text Similar imagery through out
  5. Language Titles Large titles, decorative font Simplistic, small, clear, easy to read font for bulk text Youthful, chatty, relaxed, slightly informal
  6. Genre Target Audience Costumes Language Reference to music Images Showing off band
  7. All three products are effective in communicating similar themes such as the indie style genre and teenage culture. This is done by many elements such as images, colours, costumes, language and more. All three are similar in style and I think work effectively together. Not only do they work well together but the use of three media products means that a variety of promotions such as a band, a song, a new album etc have been promoted across a number of different areas. This is an important concept in media and is known as synergy. This is where one concept (for example the band) is taken and promoted through a variety of media schemes (website, clothing, CDs, music videos etc.
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