SEO, or Search Engine Optimization, is a set of techniques aimed at improving a website's visibility in search engine results. This includes keyword research, optimizing content and HTML tags, using friendly URLs, optimizing images and links, improving loading speed, ensuring mobile-friendliness, and analyzing performance metrics. The goal of SEO is to increase organic traffic to a site by helping users find relevant information. While SEO requires ongoing effort, following technical best practices and creating high-quality content is essential to success.

1. THE BASICS OF SEO (SEARCH ENGINE OPTIMIZATION)
SEO, or Search Engine Optimization, is a set of techniques aimed at improving the visibility and
positioning of a website in the results of search engines such as Google, Bing, Yahoo, etc. . The goal is
to increase organic (non-paying) traffic to the site, increasing its visibility to users seeking relevant
information.
Here are the detailed SEO basics:
1. Keyword research: It is essential to carry out a thorough research of relevant keywords for
your website. These keywords are the terms that users type into search engines to find
information. Use keyword research tools to identify the most searched and relevant
keywords for your business. https://oke.io/QZF6
2. Content Optimization: Your site content should be high quality, informative, relevant and
well-structured. Use your keywords naturally in the title, subtitles, paragraphs, and heading
tags. Avoid keyword stuffing, as this can be penalized by search engines. https://oke.io/QZF6
3. HTML tags: Use appropriate HTML tags to structure your content. Use the title tag (h1) for
the main page title and the subtitle tags (h2, h3, etc.) for the subtitles. Also use description
tags (meta description) to provide a concise and relevant description of your page in search
results. https://oke.io/QZF6
4. Header tag optimization: Header tags help structure content and prioritize information. Use
heading tags logically and include your relevant keywords. This makes it easier for users and
search engines to read. https://oke.io/QZF6
5. Friendly URLs: Use descriptive and friendly URLs for users and search engines. URLs should
be short, to the point, and contain keywords relevant to the page. Avoid long, complex URLs
filled with numbers or random characters.
6. Image Optimization: Images are important for improving the user experience, but they
should also be optimized for SEO. Use descriptive filenames for your images and add ALT

2. (alternative text) tags that describe the image. This helps search engines understand the
content of the image.
7. Internal and external links: Internal links (links from one page of your site to another page of
your site) and external links (links from other websites) are important for SEO. Internal links
help navigate your site and strengthen internal structure. Quality external links can improve
your site's credibility and authority. Make sure the links are relevant and helpful.
8. Loading time: Make sure your site loads quickly because users and search engines prefer fast
sites. Optimize image sizes, use browser caching, minify HTML, CSS, and JavaScript, and use
reliable hosting to improve load times.
9. Mobile-friendliness: With the increase in the use of mobile devices, having a responsive and
mobile-friendly website is essential. Make sure your site is mobile-friendly, loads quickly on
smartphones, and has a great user experience.
10. Performance analytics: Use analytics tools like Google Analytics to track your website's
performance. Analyze data related to traffic, keywords, user behavior, and more. This
information helps you understand what is working and what needs improvement.
11. It is important to note that SEO is an ongoing and evolving process. Search engines regularly
update their algorithms, so you need to stay up to date with the latest SEO trends and best
practices. SEO is also a combination of good technical practices and quality content, so
creating a user- and search-engine friendly website is essential. https://oke.io/QZF6