1. Webinar on Impact of Raahgiri Day
Amit Bhatt, Strategy Head – Integrated Urban Transport, EMBARQ India
June 12, 2014

2. Some alarming
facts about our
mobility …….

3. 140,000 deaths every year in India due to
road traffic crashes

4. 627,426 premature deaths every year in
India due to air pollution

5. Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/
436,122 premature deaths every year in India

6. IT Hub
- Cyber City
Housing
- Golf Course Rd
Small / Medium
Industry
- Udyog Vihar
Auto Industry
- Maruti
- Honda
Heavy
Industry
- Manesar
SEZ
- Raliance
Delhi

7. About 106 cars add to Gurgaon’s vehicle
population every day
Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html

8. Public Transport share – 10%
Walking and Cycling – 33%
Average trip
length – 7Kms

9. No Cycle track
Roads with usable
footpath-less than 23%

10. Annual road traffic deaths around 500
Pedestrian and cyclist deaths close to 70%

11. Approach ….

12. Outcome
• Sensitising for sustainable transportation
• Developing safe streets for all road users
• Advocating healthier lifestyles
• Addressing issue of Air pollution
• Inclusive city development

13. District Administration

14. Raahgiri Day – Giving Street back to people

16. Press Conference to Launch Raahgiri

17. 17Nov
2013
7 AM-12 PM
th

18. Road Safety Officers

19. Outreach….

20. Political Leaders, Councilors,
RWAs, Industry Leaders

21. https://www.facebook.com/RaahgiriDay

22. Website, Social Networking Page ……

24. Billboards, Hoardings, Pamphlets

26. Nov 17

28. Dec 01

30. 30
Source :TOI,HT

31. Impacts….
Users
Local Business
Noise
Air Pollution
Road Safety

32. K
about
People participated till april 2014
Participation

33. User Survey (185 samples)
Participants bought Bicycles post
Raahgiri
28%
….

34. 87%Started Walking / Cycling for Short Trips
NMT Usage

35. 27%
ZumbaYoga Skate Games Music
22% 20%9%22%
Activities – Raahgiri Day
Eat out Shopping
9%25%
Activities – Non Raahgiri Sunday
At home
- Relax
61%

36. Local Business – Perception before Raahgiri
80%Did not like Raahgiri before the start
Can’t
understand
46%35%
Impact of
Sales
19%
Impact on
mobility
Major concern before Raahgiri

37. Impact on Local Business
are aware like Raahigiri
87% 79%
50%
Increase in Sales
Activities, Fun, Safety
Health &
Fitness
Environmental
Awareness
27% 13% 10%
Reasons for Liking

38. Impact on Local Business
Activities, Fun, Safety
14%
29%
38
14%
Sales
Timings Footfall
Vs
Non Raahgiri
Sundays

39. 90 db
74
db
88 db
Non
Raahgiri
sundays
Weekday
Noise Levels

40. Air quality - exposure to PM 2.5
Week Days
Avg. 194 µg/m3
Non Raahgiri
Sunday
Avg. 147 µg/m3
Avg. 99.8 µg/m3

41. Road Traffic Fatalities (Sushant lok area)
Jan FebMar AprMayJun Jul AugSepOct Nov Dec Jan FebMar Apr
Jan – Oct, 2013
5Fatalities Zero Fatalities
Nov 2013 – Apr 2014
Post
R
a
a
h
g
i
r
i
D
a
y

42. 71%
Extension
Were in favor of Raahgiri
beyond March 2014
Currently Muncipal Corporation, Gurgaon
is organsing Raahgiri

43. Health,
Environment,
Equity,
Fun
Safe
What
Next?
Nov
17
onwards

44. New Corridors
Extended route
6.5 km after
Phenomenal
response
Initial
route
4.5 km
Old Gurgaon
4 km route
in Palam
Vihar

45. Raahgiri in Other Cities
Ludhiana
Navi Mumbai

46. Big Picture – Infrastructure Change

47. Big Picture – Pilot Corridor`
HUDA City
Centre
Subhash
Chowk

49. Raahgiri Day
moments….

89. Thank You ….

90. https://www.facebook.com/RaahgiriDay
http://raahgiriday.com/
Thank You ..
abhatt@embarqindia.org