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Kuluttajistuminen

    TOLT              Varjo-it

                   BYOD          Shadow-it
 Esa Aho
 Cloud Office
 Fujitsu Finland
Valo synnyttää aina varjon




   Varjo-it


              Varjo-organisaatio
Social-it   EUAD   EUGC       BUAD



Consumer-it          BYOD      ILCS

                     Personal cloud
    End-user-it
Consumerisation
                    Mobilisation
         Social media
 Cloud




                        Vendor consumerisation
Really?

                Over the last
                3 years user-it
                added …

          more to productivity
          than corporate-it.
                  4               Copyright 2012 FUJITSU
Enterprise Social Software
  ** Atlassian Confluence        omCollab, open source
  BroadVision ClearVale          Open Text
  Clarizen Work MGMT Solutions   Oracle Beehive
  Concursive Corp, open source   Oracle WebCenter
  Cyn.in, open source            Present.ly by Intridea
  ** Elgg, open source           Qontext
  eXo Platform                   Socialtext
  ** Google+, Sites etc.         Socialwok
  ** IBM Lotus Connections       Telligent Systems
  INgage Networks                Traction Software
  ** Jive Software               Tiki Wiki CMS , open source
  Jumper 2.0, open source        XWiki
  Knowledge Plaza                ** Yammer
  ** Microsoft SharePoint        Yoolinkpro
  MindTouch, open source         ** Trainer’s house sydän
  ** NewsGator Technologies      ** Cisco Quad
  nGenera                        ** Liferay, Open source
  Novell Pulse                   ** Salesforce Chatter
Osaamattomat käyttäjät?
2013 PC tai Windows ei enää ole valtaa
pitävä ympäristö, vaan mobiilit järjestelmät

2014 mennessä 60% it-yksiköistä hankkii
sovelluksensa privaateista appstoreista

Mobiilisovelluksia tuotetaan 4 kertaa
enemmän kuin pc-pohjaisia.
Velositor, US survey
Enterprise and tablet computing?

      Apple
  Virtualisation
      Google
      Microsoft

Cloud
 Separated secure business
 apps forincluded
 always communication and
  document iCloud
               management.
     Google, Drive, ? Cool
        Live, Skydrive, ?
                       Trendy
  No sensitive data in Itablet.one
  Who owns your data?    want
  Where does it travel?
 email, files, calendar…
  Management and governance…
Who follow your comms?

  another story.
        Support?
Cloud provides business innovations




                                    Self
                                   Service
                                              Network
                        On                    Access
           Rapid      Demand       Resource              Faster
         Elasticity                 Pooling             Start Up
                                                 No
                        Minimal                 Capex      Lower
             Pay As   Management      Out                   Cost
             You Go                 Sourced
What causes shadow-it?

 Historical division: it and business
   Centralised it
   Rigid it methodologies
   Few vendors, few choices, ”usual suspects”
 Functionality over efficiency
 Functionality over architecture


 “The more critical and important the application is, more
  harder it is to use and learn”
   “SAP rekisteröintivariantti”
It way

 Access and security
 Licensed and controlled
 Cost and efficiency, productivity
 Single optimized environment
 Traditional business app – form based user interface
 Development mentality (long, complex, best practices)


 Vs. quickly something which is good enough and fun to use
  with easy access from anywhere and anytime
Key Expectations of End-users
   Luxury of Choice,      Less Problems,
                           Personal Help     Access Anywhere
      Any Device




Placeless team working                       Access Anytime
                            Expectations




    Easy Access to       Applications Make    24/7 Services
      Corporate           My Work Easier
    Documentation

                                                    Copyright 2011 FUJITSU
High level it decision drivers




                                 Copyright 2012 FUJITSU
Copyright 2012 FUJITSU
Case Cisco
 More then 1 year ago, Cisco IT
  moved from an environment
  where all devices were
  corporate-owned and controlled,
  towards an environment allowing
  end users to choose from a broad
  catalog of devices as well as use
  their own devices.
 One year later
   Mobile device count grew 59% up to
    more then 43.000 devices. iPhones
    take up 40% of those devices,
    BlackBerry 32% and Cisco IT now       Citrix (2011): 94% of enterprises will
    sees a rapidly growing community of
    Tablet users (15%), as well as        accept BYOD around 2013.
    Android device users (10%).           Savitz & Viveros (2011): some kind of
                                          BYOD exists already in over 70%.
                                                                      Copyright 2012 FUJITSU
What to do?


                                       Monitor

 Recognize shadow IT
                                       Guide
  Users can and users do
  Modern enterprise can’t avoid it
                                       Keep threats in mind and
  Impact can be positive
                                        control them




                                                          Copyright 2012 FUJITSU
Standardization Means Creating Dynamic it
 The one-size-fits-all model is
  under strain from consumer it
 Consumer technology is an
  opportunity, not a threat
 Organizations will remove
  technology constraints, such as
  fat clients or high-touch/silo apps
 People use their own technology
  in the workplace                       Governance and risk perception will change
                                         Greater agility and empowerment of users
 Organizations will have to be
                                         Support agile working and fast decision-
  able to determine the best source       making
  of any service at any given time       Self-service and consumer services will
                                          become the norm
Measurement




              Shadow-it is a thermometer
               If it isn’t working, something else, ie. shadow-it is
Evolution of end-user services
                                              Workspaces for
                                           individuals, projects,
                                          teams, expert networks
                                                                     Corporate
                     Hosted shared                                     cloud
                                                  Personal
                     desktops (VCS)
                                                  Cloud - SUI
                                                                         Private
               App                                   Context aware        cloud
           repositories     Virtual profiles          provisioning

        Virtual desktops   App      Reverse Synch. local
                           virt.     apps     VM cache
                                   publishing
 Locked & well
 managed PCs


2008                         2011                            2014                  2017
And discussion follows…




                          Esa Aho, Fujitsu Finland
                          Twitter: @esa100
                          Google+: esa aho

                          Web: www.technology-perspectives.com
                          Google Play: Technology Perspectives
Consumerization and Shadow IT Trends in the Enterprise
Consumerization and Shadow IT Trends in the Enterprise
Consumerization and Shadow IT Trends in the Enterprise

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Consumerization and Shadow IT Trends in the Enterprise

  • 1. Kuluttajistuminen TOLT Varjo-it BYOD Shadow-it Esa Aho Cloud Office Fujitsu Finland
  • 2. Valo synnyttää aina varjon Varjo-it Varjo-organisaatio
  • 3. Social-it EUAD EUGC BUAD Consumer-it BYOD ILCS Personal cloud End-user-it
  • 4. Consumerisation Mobilisation Social media Cloud Vendor consumerisation
  • 5. Really? Over the last 3 years user-it added … more to productivity than corporate-it. 4 Copyright 2012 FUJITSU
  • 6.
  • 7. Enterprise Social Software ** Atlassian Confluence omCollab, open source BroadVision ClearVale Open Text Clarizen Work MGMT Solutions Oracle Beehive Concursive Corp, open source Oracle WebCenter Cyn.in, open source Present.ly by Intridea ** Elgg, open source Qontext eXo Platform Socialtext ** Google+, Sites etc. Socialwok ** IBM Lotus Connections Telligent Systems INgage Networks Traction Software ** Jive Software Tiki Wiki CMS , open source Jumper 2.0, open source XWiki Knowledge Plaza ** Yammer ** Microsoft SharePoint Yoolinkpro MindTouch, open source ** Trainer’s house sydän ** NewsGator Technologies ** Cisco Quad nGenera ** Liferay, Open source Novell Pulse ** Salesforce Chatter
  • 9. 2013 PC tai Windows ei enää ole valtaa pitävä ympäristö, vaan mobiilit järjestelmät 2014 mennessä 60% it-yksiköistä hankkii sovelluksensa privaateista appstoreista Mobiilisovelluksia tuotetaan 4 kertaa enemmän kuin pc-pohjaisia.
  • 11. Enterprise and tablet computing? Apple Virtualisation Google Microsoft Cloud Separated secure business apps forincluded always communication and document iCloud management. Google, Drive, ? Cool Live, Skydrive, ? Trendy No sensitive data in Itablet.one Who owns your data? want Where does it travel? email, files, calendar… Management and governance… Who follow your comms? another story. Support?
  • 12. Cloud provides business innovations Self Service Network On Access Rapid Demand Resource Faster Elasticity Pooling Start Up No Minimal Capex Lower Pay As Management Out Cost You Go Sourced
  • 13. What causes shadow-it?  Historical division: it and business  Centralised it  Rigid it methodologies  Few vendors, few choices, ”usual suspects”  Functionality over efficiency  Functionality over architecture  “The more critical and important the application is, more harder it is to use and learn”  “SAP rekisteröintivariantti”
  • 14. It way  Access and security  Licensed and controlled  Cost and efficiency, productivity  Single optimized environment  Traditional business app – form based user interface  Development mentality (long, complex, best practices)  Vs. quickly something which is good enough and fun to use with easy access from anywhere and anytime
  • 15. Key Expectations of End-users Luxury of Choice, Less Problems, Personal Help Access Anywhere Any Device Placeless team working Access Anytime Expectations Easy Access to Applications Make 24/7 Services Corporate My Work Easier Documentation Copyright 2011 FUJITSU
  • 16. High level it decision drivers Copyright 2012 FUJITSU
  • 18. Case Cisco  More then 1 year ago, Cisco IT moved from an environment where all devices were corporate-owned and controlled, towards an environment allowing end users to choose from a broad catalog of devices as well as use their own devices.  One year later  Mobile device count grew 59% up to more then 43.000 devices. iPhones take up 40% of those devices, BlackBerry 32% and Cisco IT now Citrix (2011): 94% of enterprises will sees a rapidly growing community of Tablet users (15%), as well as accept BYOD around 2013. Android device users (10%). Savitz & Viveros (2011): some kind of BYOD exists already in over 70%. Copyright 2012 FUJITSU
  • 19. What to do?  Monitor  Recognize shadow IT  Guide  Users can and users do  Modern enterprise can’t avoid it  Keep threats in mind and  Impact can be positive control them Copyright 2012 FUJITSU
  • 20. Standardization Means Creating Dynamic it  The one-size-fits-all model is under strain from consumer it  Consumer technology is an opportunity, not a threat  Organizations will remove technology constraints, such as fat clients or high-touch/silo apps  People use their own technology in the workplace  Governance and risk perception will change  Greater agility and empowerment of users  Organizations will have to be  Support agile working and fast decision- able to determine the best source making of any service at any given time  Self-service and consumer services will become the norm
  • 21. Measurement Shadow-it is a thermometer If it isn’t working, something else, ie. shadow-it is
  • 22. Evolution of end-user services Workspaces for individuals, projects, teams, expert networks Corporate Hosted shared cloud Personal desktops (VCS) Cloud - SUI Private App Context aware cloud repositories Virtual profiles provisioning Virtual desktops App Reverse Synch. local virt. apps VM cache publishing Locked & well managed PCs 2008 2011 2014 2017
  • 23. And discussion follows… Esa Aho, Fujitsu Finland Twitter: @esa100 Google+: esa aho Web: www.technology-perspectives.com Google Play: Technology Perspectives