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How to Host an
Amazon Giveaway
Campaign
2
Hosting an Amazon Giveaway
As a host, you can purchase
products from Amazon for a
Sweepstakes Giveaway in order to
attract new consumers and
encourage present consumers to
participate.
3
What You Need
1. An Amazon account
2. A chosen prize and winner
3. Social Media accounts to promote
giveaway
4
Two Step Process
1. Find Product
for Giveaway
2. Click “Set up
a giveaway”
5
Selecting a Prize
Amazon has a wide selection of eligible items
available for your brand’s giveaway.
The only cost that is included is buying the
Not all products are available for giveaway.
You know if a product is eligible when you
visit the product detail page.
Most Kindle eBooks and items fulfilled by
Amazon are available for giveaway.
6
Types of Giveaways
1. Random Selected Winner
2. First participants to Enter
3. Every nth participant (ex: 5th entry, 10th
entry, 15th entry…)
Random selected winner is the best
experience in most cases.
Three Models Include:
7
Participants
Giveaways are only open to
legal residents of the United
States who are 18 years or
older.
Participants are allowed only
one entry.
8
Promoting Your Amazon Giveaway
Advertising your giveaway is how you see
fit, which could include the possibilities of:
-Social Media Advertisement
-Email Blasts
-Blog posts on websites
Be sure to say “enter change to win” and
not “enter to win”
9
Don’t Forget to Engage With Your Followers
The whole purpose of running the
giveaway is to interact with your followers
and gain a stronger presence online.
Have fun with it!
10
Sources
1. https://www.amazon.com/b/?_encoding=UTF8&node=11715260011
• All images: http://www.freedigitalphotos.net

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How to Host an Amazon Giveaway

  • 1. How to Host an Amazon Giveaway Campaign
  • 2. 2 Hosting an Amazon Giveaway As a host, you can purchase products from Amazon for a Sweepstakes Giveaway in order to attract new consumers and encourage present consumers to participate.
  • 3. 3 What You Need 1. An Amazon account 2. A chosen prize and winner 3. Social Media accounts to promote giveaway
  • 4. 4 Two Step Process 1. Find Product for Giveaway 2. Click “Set up a giveaway”
  • 5. 5 Selecting a Prize Amazon has a wide selection of eligible items available for your brand’s giveaway. The only cost that is included is buying the Not all products are available for giveaway. You know if a product is eligible when you visit the product detail page. Most Kindle eBooks and items fulfilled by Amazon are available for giveaway.
  • 6. 6 Types of Giveaways 1. Random Selected Winner 2. First participants to Enter 3. Every nth participant (ex: 5th entry, 10th entry, 15th entry…) Random selected winner is the best experience in most cases. Three Models Include:
  • 7. 7 Participants Giveaways are only open to legal residents of the United States who are 18 years or older. Participants are allowed only one entry.
  • 8. 8 Promoting Your Amazon Giveaway Advertising your giveaway is how you see fit, which could include the possibilities of: -Social Media Advertisement -Email Blasts -Blog posts on websites Be sure to say “enter change to win” and not “enter to win”
  • 9. 9 Don’t Forget to Engage With Your Followers The whole purpose of running the giveaway is to interact with your followers and gain a stronger presence online. Have fun with it!