7. | |30-Nov-17 Results from road transport research in H2020 projects
TRACE aims 7
• assess the potential and conditions for the use of cycling
and walking tracking data
• tackling the related ICT challenges and
• developing tools to support that use for different purposes.
• These tools and methods will be tested through pilots and
• evaluated in order to validate and get practical insights on
their feasibility and effectiveness;
• the added knowledge will be translated into a toolkit of
guidance to stakeholders, while
• the products developed will be exploited beyond the
project lifetime.
5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL
8. | |30-Nov-17 Results from road transport research in H2020 projects
TRACE quantified targets 8
5-Dec-17
• That each of the four TRACE's products continue to be used as
economically sustainable products after the end of the TRACE
pilots
• To have at least 20 effective users of the TRACE products
(followers) with a good spread over the EU
• That at least 4 other products/applications are developed using the
knowledge and open access tools developed
• That the project and its pilots become known to at least 100 other
European cities
• Effects of traditional behaviour change measures duplicated by use
of tracking based approaches
16. | |30-Nov-17 Results from road transport research in H2020 projects
New policy & planning approaches 16
Decision
makers
Planners
(walk/cycling)
Public
opinion
Planners
(other)
Vision & goals Operational
activities
communication
pressure
influence
communication
analysis & priorities
Roles of tracking data in planning & policy process
(in red)
monitoring
5-Dec-17 ENCONTRO l SOLUÇÕES PARA MOBILIDADE CICLÁVEL
32. | |30-Nov-17 Results from road transport research in H2020 projects
Work on
- improvement of bike detection and other issues with current version
- product-market fit – microinteractions, added features
- improve scaling approaches
- better campaign metrics for cities
Looking for: seed investment
- 30 cities, 500€k
- 100k users
After 18M
- Stage 2 + geographic expansion
Sell bike-to-spot campaigns to cities focusing in Europe and Brazil
Growth strategy 18 month
32