Content owners have been dealing with the challenges of Big Data and Object Storage long before these terms were coined by skillful marketeers. Trends around file-based infrastructures and platforms, both on-prem and in the cloud, are hot discussion topics these days. Select purpose-built solutions and services are finally coming to maturity and are beginning to make technical and economic sense. Rather than just parking content for the long-term, these active environments leverage globally distributed, best-of-breed infrastructures to serve traditional as well OTT paths to consumers in an elastic fashion. This talk will highlight trends in storage and infrastructures dynamically serving these demanding environments.

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Effective Big Data Solutions
for Content Owners
Brian Campanotti
Global Director of Business Development
Oracle Digital Media Solutions

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2013 2017
Unstructured
Data
79.2%
125 Exabytes
37.4 Exabytes
Structured
Data
20.8%
Source: IDC - 2014, Structured Data vs. Unstructured Data: The Balance of Power Continues to Shift
DatabaseApplication
Digital
Archive
Backup
Storage
Options
Data Growth
Driven by Unstructured Data
2

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Leads Future Storage Investment Top Purchasing Drivers
3
Archive Investment is Growing
Which applications are most important to you when
considering future storage investment?

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0%
10%
20%
30%
40%
50%
60%
Large and High Growth Archive Use Cases
Big Data
GrowthRate
HPC
$6.1B
Media and
Broadcast
Surveillance
Video
Cloud
Healthcare
Market Size and Growth Rates for Archive Software, Servers, and Storage
Sources: IDC, ESG, Front & Sullivan, HIS, Transparency Market Research, Tom Coughlin, and Oracle Internal
Cloud
$4.7B
$2.5B
$1.8B
$1.5B
$1.1B
$.9B
4

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Not a Content Graveyard!
• Content Storage Management (CSM) is an object-based, content-aware intelligent
storage abstraction, archive and preservation solution
• CSM sits between devices that produce/consume content and commodity IT storage
• Include direct integration with business systems linking processes, resources and
metadata with the asset repository
• CSM solutions include many “content aware” and workflow features
• Direct device integration
• In-path transcoding
• Timecode based partial restore
• Asset analytics
• Metadata mining

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Content Storage Management
Newsroom
Post ProductionTransmission
Online Publishing
Disaster Recovery
Daily Ingest
Migration
Content Storage Management (CSM)

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CSM and the Connected Media Enterprise

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What about CSM in the Cloud?
• Philosophical challenges
• Asset security concerns
• Physical data center location
• Economic risk
• Long-term accessibility
• Immature and failed solutions
• Proprietary implementation risk
• On and off-boarding challenges
• Deep device integration
• “Simple” storage is simply not enough

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Private Cloud CSMaaS Today
• Highly scalable PRIVATE-cloud based CSM as a Service (CSMaaS)
• Not just “simple storage”
• Built for big data archiving, distribution and long-term preservation
• Geo-predictable locations with physical “on/off-boarding”
• Security risks are minimized – encrypted links, physically partitioned user
space, encrypted storage, etc.

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Private Cloud CSMaaS Today
• Based on high performance data tape which offers increased safety,
portability, asset protection and durability
• Open APIs and deep third party integration
• Price aligned with public cloud solutions while offering much higher
functionality and increased SLAs
• Leverages the Archive eXchange Format (AXF) standard for transport,
storage and preservation

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SMPTE AXF Standard
• Society of Motion Picture and Television Engineers
recently published standard SMPTE ST 2034-1:2014
• A standardized way to store and transport any type
of file-based assets and asset collections
• Includes all the functionality of LTFS while
overcoming its limitations and adding significant
transport, security and preservation features
• Check out OpenAXF.org for more info

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CSMaaS Use Case: Active Archive

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CSMaaS Use Case: Business Continuance

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Private and Public Cloud Synergies
Private Cloud CSM Services
• Built by domain experts specifically serving the market
• Provides core CSM functionality as a Service (CSMaaS)
• Highly secure and protected private cloud environment
• Massively scalable storage, archive and preservation
• Leverage for “Active Archive” and “Assets at Rest”
• Replaces or augments on-prem CSM infrastructures
• Meets or exceeds public cloud durability, uptime SLAs
• Elastic storage with simple on and off-boarding
• Open APIs with deep third party integration
• AXF standard based asset transport and storage
• Cost competitive to public cloud services
Public Cloud Services
• Many providers to choose from
• Massively scalable compute resources
• Compelling app ecosystem
• Elastic resources
• Powerful production/collaboration tools
• Focused on simple object storage
• Proprietary interfaces and storage
• Provides a valuable toolset rather than a solution
• Copy assets in and out of private cloud CSM
• Ideal for transactional and bulk services!

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DAILIES INGRESS
DATACENTER ECOSYSTEM
Remote
User
Private CSMaaS
Infrastructure(s)
Work on data as it resides
in centralized federated storage
Low latency, High performance
etcWorkflow
DISTRIBUTION
Metro Ethernet or
Mobile Network
PRODUCER CREATIVE FINANCIAL
BACKER
CREATIVE
VFX GRAPHICS SOUND
GRADE QC
EXPORT/
DELIVERY
Remote
User
VENDOR PRODUCER VENDOR EDITING
Media Network Exchange
Bring the Production
Ecosystemto the Asset

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etcWorkflow Media Network Exchange

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Your CSMaaS Cloud Services Checklist
 Private cloud service
 Content Storage Management (CSM) capabilities
 Redundant copies of all assets
 Physically partitioned user-space
 Automatic migration to new storage technologies
 SMPTE Archive eXchange Format (AXF) open standard based
 Automatic generation of frame accurate proxies
 Web-based MAM front-end for browsing, metadata, etc.
 Direct Integration with leading media devices and systems
 First byte of data access in seconds
 Content aware features (timecode based restore, etc.)
 Advanced media aware lifecycle policy engine
 Federated view of assets stored on-prem and the cloud
 End-to-end checksums for content authentication
 Open APIs for third party control
 On and off-boarding by bulk media shipments
 Copies of assets maintained both online and offline

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More Customers. More Countries. Dominant Global Market Share.

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Trusted by Brands Around the Globe
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The Fulcrum of Media Workflows
2