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2 
Making Europe’s Audiovisual Heritage 
Available For All 
Gregory Markus 
EBU; Geneva, Switzerland 
29 October 2014
3 
EUscreenXL 
29 partners 
Our goal: 
60,000 
audiovisual materials 
1 000 000 
of metadata 
in 2016 
2014 2015 2016
4 
29 partners 19 content partners 
1 
1 
1 
1 
1 
1 1 
Kungliga Biblioteket 
1 
1 
1 
1 
1 
1 
1 
DR 
1 
1 1 
2 
4 3 
Aalto-yliopisto Lietuvos Centrinis 
Valstybės Archyvas 
Deutsche Welle 
Česká Televize 
1 
Instituto Luce Cinecittà 
Österreichischer Rudfunk 
2 
Radio Télévision Belge de 
la Communauté Française 
ATiT 
Universite de 
Luxembourg 
Ireland’s National Television 
and Radio Broadcaster 
Radiotelevizija 
Slovenija 
Televisió de Catalunya 
Televiziunea Română 
Nederlands Instituut voor 
Beeld en Geluid 
Noterik 
Universiteit Utrecht 
European 
Broadcasting Union 
Nemzeti Audiovizuális 
Archivum 
Eötvös Loránd 
University 
Εθνικό Μετσόβιο 
Πολυτεχνεί 
Royal Holloway 
University of London 
The British Universities 
Film & Video Council 
Screen Archive 
South East 
Queen’s University 
Belfast 
Rádio e Televisão 
de Portugal S.A. 
Institut 
national de 
l'audiovisuel 
Narodowy Instytut 
Audiowizualny
5 
PMB Structure 
WP2 Aggregating and Enriching 
Content (BUFVC) 
WP3 Contextualisation, User 
Engagement and Evaluation (KB) 
WP1 Project Management and 
WP6 Dissemination, Exploitation 
and Sustainability (NInA) 
WP4 Integration and Cloud- 
-based Services Platform (NTUA) 
WP5 Network Expansion and 
Pan-European Policies (NISV) 
Pilots Leader 
(RHUL) 
Content 
Partners 
Representative 
(RTBF) 
Quality Assurance (UU) 
Project coordinator (UU) 
Technical coordinator (NISV)
6 
Twin-track ingestion approach 
Core Collection 
20 000 
Aggregation 
1 000 000
7 
Metadata fields: Aggregation
8 
Metadata fields: Core Collection 
Series or collection
9 
Metadata fields: Core Collection 
Series or collection
10 
Metadata fields: Core Collection 
Item or clip
11 
Extending EDM 
• EDM is based on and collaboratively built by DC, 
LIDO, METS, EAD 
• Extending EDM to accommodate AV collections 
with EBUcore 
• Addition of sub-properties 
• EDM:hasPart 
• hasMember, hasEpisode 
• EDM:format 
• videoFormat, aspectRatio; audioFormat, 
containerFormat, colour, sound
12 
Portal 
1.000.000 
metadata records 
free 
access 
thousands 
of items 
17 
languages
13 
EUscreen Portal - http://euscreen.eu/
14 
Virtual Exhibitions
15 
Audience Overview 
New vs. Returning Visitors 
79% 
21% 
Returning Visitors New Visitor
16 
50% 
Audience Overview 
21% 
16% 
1% 
Direct Social Media Google Europeana 
Where our visitors come from
17 
The new portal
18 
EUscreenXL blog 
blog.euscreen.eu
19 
VIEW Journal
20 
Freedom Express Campaign
21 
Workshops 
Regional Workshop 
for Content Partners 
Technical Workshop 
for Content Partners 
Strategic Workshop on IPR 
Regulations for Audiovisual Heritage
22 
Join EUscreenXL network! 
Initiate Cloud-enabled 
Make use of our 
technical and 
archival expertise 
technologies 
for storing, indexing, 
and linking metadata 
Boost the visibility 
of your content 
Get your content 
contextualized through 
historical and cultural 
experts 
Develop new tools for 
automatic metadata 
enrichment
23 
EUscreenXL Conference in Rome 
From Audience to User: New Ways of Engaging 
with Audiovisual Heritage Online 
30-31 October, Rome, Italy
24 
How to reach us? 
https://www.facebook.com/EUscreen 
info[at]euscreen.eu 
https://plus.google.com/114583222201094670383 
https://twitter.com/EUscreen 
https://www.flickr.com/photos/euscreen/ 
http://vimeo.com/euscreen
25 
Thank You 
Gregory Markus 
gmarkus@beeldengeluid.nl 
@greg_ghey

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EUscreenXL at the EBU Archives Workshop in Geneva

  • 1.
  • 2. 2 Making Europe’s Audiovisual Heritage Available For All Gregory Markus EBU; Geneva, Switzerland 29 October 2014
  • 3. 3 EUscreenXL 29 partners Our goal: 60,000 audiovisual materials 1 000 000 of metadata in 2016 2014 2015 2016
  • 4. 4 29 partners 19 content partners 1 1 1 1 1 1 1 Kungliga Biblioteket 1 1 1 1 1 1 1 DR 1 1 1 2 4 3 Aalto-yliopisto Lietuvos Centrinis Valstybės Archyvas Deutsche Welle Česká Televize 1 Instituto Luce Cinecittà Österreichischer Rudfunk 2 Radio Télévision Belge de la Communauté Française ATiT Universite de Luxembourg Ireland’s National Television and Radio Broadcaster Radiotelevizija Slovenija Televisió de Catalunya Televiziunea Română Nederlands Instituut voor Beeld en Geluid Noterik Universiteit Utrecht European Broadcasting Union Nemzeti Audiovizuális Archivum Eötvös Loránd University Εθνικό Μετσόβιο Πολυτεχνεί Royal Holloway University of London The British Universities Film & Video Council Screen Archive South East Queen’s University Belfast Rádio e Televisão de Portugal S.A. Institut national de l'audiovisuel Narodowy Instytut Audiowizualny
  • 5. 5 PMB Structure WP2 Aggregating and Enriching Content (BUFVC) WP3 Contextualisation, User Engagement and Evaluation (KB) WP1 Project Management and WP6 Dissemination, Exploitation and Sustainability (NInA) WP4 Integration and Cloud- -based Services Platform (NTUA) WP5 Network Expansion and Pan-European Policies (NISV) Pilots Leader (RHUL) Content Partners Representative (RTBF) Quality Assurance (UU) Project coordinator (UU) Technical coordinator (NISV)
  • 6. 6 Twin-track ingestion approach Core Collection 20 000 Aggregation 1 000 000
  • 7. 7 Metadata fields: Aggregation
  • 8. 8 Metadata fields: Core Collection Series or collection
  • 9. 9 Metadata fields: Core Collection Series or collection
  • 10. 10 Metadata fields: Core Collection Item or clip
  • 11. 11 Extending EDM • EDM is based on and collaboratively built by DC, LIDO, METS, EAD • Extending EDM to accommodate AV collections with EBUcore • Addition of sub-properties • EDM:hasPart • hasMember, hasEpisode • EDM:format • videoFormat, aspectRatio; audioFormat, containerFormat, colour, sound
  • 12. 12 Portal 1.000.000 metadata records free access thousands of items 17 languages
  • 13. 13 EUscreen Portal - http://euscreen.eu/
  • 15. 15 Audience Overview New vs. Returning Visitors 79% 21% Returning Visitors New Visitor
  • 16. 16 50% Audience Overview 21% 16% 1% Direct Social Media Google Europeana Where our visitors come from
  • 17. 17 The new portal
  • 18. 18 EUscreenXL blog blog.euscreen.eu
  • 20. 20 Freedom Express Campaign
  • 21. 21 Workshops Regional Workshop for Content Partners Technical Workshop for Content Partners Strategic Workshop on IPR Regulations for Audiovisual Heritage
  • 22. 22 Join EUscreenXL network! Initiate Cloud-enabled Make use of our technical and archival expertise technologies for storing, indexing, and linking metadata Boost the visibility of your content Get your content contextualized through historical and cultural experts Develop new tools for automatic metadata enrichment
  • 23. 23 EUscreenXL Conference in Rome From Audience to User: New Ways of Engaging with Audiovisual Heritage Online 30-31 October, Rome, Italy
  • 24. 24 How to reach us? https://www.facebook.com/EUscreen info[at]euscreen.eu https://plus.google.com/114583222201094670383 https://twitter.com/EUscreen https://www.flickr.com/photos/euscreen/ http://vimeo.com/euscreen
  • 25. 25 Thank You Gregory Markus gmarkus@beeldengeluid.nl @greg_ghey

Editor's Notes

  1. EUscreenXL is a three-year project co-founded in 2013 under the European Commission CIP ICT-PSP Programme. The project makes Europe’s audiovisual history freely accessible to a broad audience. It brings online 40 000 audiovisual materials, and will soon add another 20 000 to those already presented on the EUscreen portal. It aims to connect Europe’s online audiovisual heritage to Europeana by aggregating a comprehensive body of professional audiovisual content and making it accessible through Europeana, providing it with about 1.000.000 metadata records and giving access to digital content held by European providers. It is also a network of twenty-nine partners – excellent academics and professionals in the AV sector.
  2. The EUscreenXL project brings together twenty-nine audiovisual archives, technical and research partners from twenty-two different European countries. The project consortium consists of leading audiovisual archives, excellent media scholars, skilled technical service providers and the European Broadcasting Union. 18 of them provides also content. Thera are also 12 Assosiate Partners supporting the developments of the EUscreenXL.
  3. EUscreenXL represents a twin-track ingestion approach: 1. ‘Core Collection’ 60.000 enriched moving image content on EUscreen portal 2. ‘Aggregation’1.000.000 aggregated metadata records of digitised AV content
  4. Euscreen required metadata fields for aggregated content, the stuff that goes directly to Europeana has 8 mandatory fields. Two of these: aggregatedCHO and provider are filled in automatically by our open source ingestion system MINT. 4 fields: rights, edm:type, the various dublin cores, edm:dataProvider can have constant values. Leaving only two unique fields, dc:title and edm:isShownAt
  5. For the core collection, what is visible on the euscreen.eu portal we ask, when possible, for content providers to define a series record for certain item/clip records. The relation between the series record and its episdoes will be expressed by the relation type „hasEpisode” that will automatically link the unique identifier of the series records to the identifiers of the item/clip record.
  6. EUscreen portal gives public access to thousands of items of film and television clips in 16 different languages. The project makes also 1 000 000 metadata records available for Europeana users.
  7. The EUscreen portal enables educators, researchers and media professionals to find audiovisual content from across Europe. This resource encourages everyone to revisit their own past by exploring material from the very beginnings of television history. EUscreen brings together clips and programmes about politics, fashion, music, lifestyle, cooking, culture and more from the early 20th century to the present day. It allows you to freely explore the most significant events in the 20th and 21st century.
  8. As an example of richness of the content gathered on euscreen.eu, 23 exhibitions have been produced in 2012. Curators, archivists and researchers on the project have selected content to develop exhibitions around specific themes. Virtual Exhibitions include light hearted explorations of food and culture while others offer a more detailed exploration of an issue such as the Velvet Revolution or the development of Romania. They cover historical events, political debates and everyday life in Europe. VE have been short-listed for FIAT/IFTA Award in 2013. My personal favorite is The Velvet Revolution which juxtaposes cut and uncut newreel content to showcase how the still soviet media distorted the uprising.
  9. Website statistics have been analysed in order to monitor user experience and meet their needs and expectations with regard to the portal. The statistics show that new visitors visit the website mostly through the item pages (pages with the videos), most of the users are returning ones, hence more emphasis should be put on attracting potential new audiences e.g. by creating new interactive tools enabling further reuse of the content by scholars, students and other intrested parties.
  10. It also showed that most of the users access euscreen.eu directly (50%) or through social media (21%). 16% of users are directed to the portal via Google search. One of the constantly increasing major traffic source is also Europeana.
  11. Given the earlier-mentioned facts and figures recent months have seen an increased focus on a redesign of the EUscreen portal. This work has been ongoing since October 2013 when a special group dedicated to portal re-development (task force) was created. The task force’s main objective is to improve the look and feel of the portal and ensure that materials on the portal are displayed in an informative and appealing manner.   The new version of the portal will be released in October 2014 during EUscreenXL conference in Rome. The new, re-developed EUscreen portal will offer users different tools which will allow to reuse the content, e.g. create virtual exhibitions or facilitate the use of videos, photos etc. in the classroom. For the first time EUscreen portal will become also available on mobile devices. Update from Flash to HTML5.
  12. The project is also about providing information about the news and events in the audiovisual sector. The EUscreenXL blog is an information hub for audiovisual archive professionals, academics and the public at large interested in the audiovisual world. To receive information about the audiovisual sector follow our blog or join our bi-monthly newsletter.
  13. VIEW, Journal of European Television History and Culture is the first peer-reviewed multimedia e-journal in the field of television studies. Offering an international platform for outstanding academic research on television, the journal has an interdisciplinary profile and acts both as a platform for critical reflection on the cultural, social and political role of television in Europe’s past and present as well as a multi-media platform for the circulation and use of digitized audiovisual material. The journal’s main aim is to function as a showcase for a creative and innovative use of digitized television material in scholarly work, and to inspire a fruitful discussion between audiovisual heritage institutions (especially television archives) and a broader community of television experts and amateurs. There are two issues published per year.
  14. EUscreenXL sees a strong potential for its future dissemination activities performed in collaboration with third parties institutions, including creative sector representatives. The project has decided to start opening its archives more to general public (and at the same time try out a business model pilot) by joining a multinational Freedom Express project. The project is organised by European Network Remembrance and Solidarity and high-profile European institutions (Europeana amongst them) and is designed as a reminder of the fundamental meaning of the revolutions of 1989 for the identity of Europeans living on both sides of the former Iron Curtain. The travelling exhibition, called Freedom Express will be shown in Warsaw, Budapest, Brussels, the Hague and Berlin in Autumn and Winter 2014. EUscreen is contributing to the exhibition by preparing a short minute video collage made out of the content from 6 EUscreen partners – CT, RTV SLO, DW, NAVA and NinA, illustrating the ground-breaking events of 1989 and the period of Soviet domination in Central and Eastern Europe. Participation in an international project of this scale gives EUscreen unique opportunity of being present in an exceptional international media campaign involving leading institutions and media representatives from the region as well as prooves the capability of the EUscreenXL Network to perform joint actions.
  15. EUscreenXL understand its great potential of being a network and a unique platform for exchange of expertise and professional experience between European partners. One of the benefits are most definitely face to face meetings. Already several workshops took place – some of them focused on the technical aspects of the cooperation within the project while others addressed legal and user-oriented issues. On May 13, EUscreenXL and the Europeana Foundation organized a strategic workshop on the impact of copyright and ensuing issues for audiovisual archive collections. In this dedicated workshop, EUscreenXL presented its research on IPR and linked it to the most current events in EU policy on copyright. The focal point of the workshop was a dedicated exercise in which we aimed to outline and prioritise the policy actions to be undertaken for the audiovisual domain on a European level.
  16. As a network we aim at expending and are always willing to welcome new members. There are multiple benefits from joining in. These are as follows (please read from the slide).
  17. Invitation to the EUscreenXL Conference. The conference will take place on October 30-31 2014 in Casa del Cinema in Villa Borghese, Rome (Italy). During the two-day event we would like to discuss the current challenges of audiovisual archives and broadcasters encounter when engaging users. The formulas for a functional web presence, approaches to different types of users and set-up of sustainable communities with online content will become our focus. This conference aims to lift the veil on knowing how and why users interact with digital resources.
  18. We always invite you to contact us under general address info[at]euscreen.eu or to directly get in touch with the coordinators and work packages leaders. You can also find us and explore EUscreen more on Twitter, Facebook, Google+, Flickr and Vimeo.