Water Export Dag 26 juni 2009

1. Water Export Dag 2009
Klaas Knies Juni 2009
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2. Water Export Dag 2009
Export, a matter of control
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3. Water Export Dag 2009
Export starts with
5 P’s
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4. Water Export Dag 2009
Proper Preparation Prevents Poor
Performance
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5. Water Export Dag 2009
Export is no order tap!
Export is think,
check and
go!
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6. Water Export Dag 2009
The first questions are:
W.H.A.T.?
• Do we Want?
• What do we Have?
• Are we Allowed?
• Is there a Team?
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7. Water Export Dag 2009
Internal check up
External check up
Operational check up
• Company objectives / goals
• SW(ot)
• Marketing research (sw)OT
• Market strategy
• Marketing mix
• Sales support
• Delivery conditions
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8. Water Export Dag 2009
Teamwork
• Motivation by Communication
• Export checklist
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9. Water Export Dag 2009
USP (Unique selling point)
• Why me?
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10. Water Export Dag 2009
Market
• Where?
• Who?
• Any movements?
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11. Water Export Dag 2009
Export marketing
• Watch and Listen
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12. Water Export Dag 2009
Alertness
• Company
• Product
• Market
• Clients
• Finance
• Politics
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13. Water Export Dag 2009
Risks
• Financial
• Legal
• Commercial
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14. Water Export Dag 2009
Conflicts
• Prevent
• Defend
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15. Water Export Dag 2009
Training and coaching
• Update knowledge
• Secure experience
• Promote open mind
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16. Water Export Dag 2009
Export is
fixing a job together!
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17. any questions? ©