How to create an on-line presence as the first page of Google results on your name search is your "Resume by Google." In this presentation discuss the first level of what we call your Whole Brand: the individual level. The other three are company, product/service, and category.

1. Ruth Ann Barrett and Rose Cassano, RED Direct, April, 2009 06/09/09 The Whole Brand by R.A.Barrett PART 1 of 2

2. 06/09/09 The Whole Brand by R.A.Barrett First, an announcement: we’ve changed our name on April 10, 2009. www.reddigitalmarketing.com

3. 06/09/09 The Whole Brand by R.A.Barrett Do a Google search on your name. The first page of your results is your “branding statement” or whole brand. Your resume by Google. Does it adequately reflect your skills and experience?

4. 06/09/09 The Whole Brand by R.A.Barrett The Whole Brand is about building and managing your branding statement as a sole proprietor or as partner of a 2 or 3 member firm. This presentation addresses one of the four elements of your brand – the individual – part of a program we developed for our clients. Visit www.thewholebrand.com for more information.

5. 06/09/09 The Whole Brand by R.A.Barrett I will use my experience building my “resume by Google” as an example throughout this presentation.

6. Resume by Google 06/09/09 The Whole Brand by R.A.Barrett

7. Company Service/Product Category Individual RED Direct, LLC Website: EarthSayers.tv Sustainability Ruth Ann Barrett Four levels: Example: Ruth Ann Barrett © The Whole Brand 06/09/09 The Whole Brand by R.A.Barrett

8. Persona l Professional Individual 06/09/09 The Whole Brand by R.A.Barrett

9. Page One of search results, #4 Your Website www.yourname.com 06/09/09 The Whole Brand by R.A.Barrett Professional

10. Your Blog www.industry orprofession.com 06/09/09 The Whole Brand by R.A.Barrett www.digitalsavvy.blogspot.com Professional

11. Profiles and References LinkedIn Amazon Jigsaw Spoke Marketing Profs Other People’s Blogs Partners-vendors Clients Speaking Engagements 06/09/09 The Whole Brand by R.A.Barrett Professional

12. 06/09/09 The Whole Brand by R.A.Barrett The Web is blurring the distinction between the professional and personal. And our interests may be both professional and personal. The Whole Brand

13. www.sustainabilityadvocate.blogspot.com 06/09/09 The Whole Brand by R.A.Barrett Professional and Personal

14. 06/09/09 The Whole Brand by R.A.Barrett Personal and social

15. Your Website(s) .com 06/09/09 The Whole Brand by R.A.Barrett Personal and fun

16. www.baldisbeautiful.org Sharon Blynn, Cancer Survivor 06/09/09 The Whole Brand by R.A.Barrett Personal and giving

17. Personal Individual Professional Personal Corporate Product/Service Category Values Stamps by Rose Cassano

18. Information contained herein is the property of Ruth Ann Barrett, 415.449.1706. All artwork is by Rose Cassano and is copyrighted. Please call for permission to use this information in whole or part. Thank you. Visit www.thewholebrand.com 2009 © 06/09/09 The Whole Brand by R.A.Barrett