A re-design concept for mobile phones using sustainable principles.

1. Reinventing
The Cell Phone
A Sustainable Approach To Meeting The Needs for
Communications Services
Kelly Kokaisel | MCAD | Design Green 2010

2.  Problem
 Motivation
 Solution
 Design
 Bottom Line
 Opportunities
 Conclusion
Overview

3.  Cell Phones Pollute
◦ Cell phones contain many hazardous materials; arsenic,
antimony, beryllium, cadmium, copper, lead, nickel and
zinc.
◦ These materials cause cancer and various neurological
disorders.
◦ Over 32 thousand tons of used cell phones wind up in
landfills each year.
◦ Not to mention the pollution from Production (factory
pollution & energy), Transportation, Use, and Disposal.
Problem

4. Reduce Risk
Increase
Market Share
Improve
Corporate
Image
Motivation

5. A cell phone such as the French
ModeLabs one on the right, which
adds charging functionality by
flipping the keyboard out, is a good
start on a new functional design.
Additionally, considerations such as
below can create an even more
efficient and effective phone service.
 Reduce pollution by using less toxic
materials
 Preserve & Restore Natural Capital
 Use Closed System Cycle for Less
Waste
 Focus on Product Service for more
satisfied customers
 Increase ‘Eco-Efficiency’ By ‘Factor X’
Solution

6.  Prevent pollution
◦ Using materials that require less extraction and contain more technical & possible
biological nutrients will create less environmental pollution.
 Preserve & Restore Natural Capital
◦ Using Fair Trade systems and inputs for materials and production treats workers more
fairly, builds corporate image, and reduces risk of negative exposure while being more
socially sustainable.
 Closed System Cycle:
◦ Designing the cell phone so that it is easily deconstructed and recycled creates less
waste and therefore less pollution, is more economically efficient.
 Focus on Product Service for more satisfied customers
◦ Creating an ala cart system for phone services, like how many computers are built and
sold today, provides customers with only the services they want while being more
economically efficient.
 Increase ‘Eco-Efficiency’ By ‘Factor X’
◦ Using better materials, sourced through Fair Trade practices, designed with a closed
loop system, and offering ala cart services will create efficiencies many times over the
current baseline.
Design

7. Economy
Environment
Society
(Triple) Bottom Line

8. Lower raw material
costs
•Using recycled materials that require less
extraction and Fair Trade systems for production Fewer repairs for
not only reduces production costs (despite the customers
increase cost in using Fair Trade systems), but Better customer
also improves global economies, which in long retention
run economics make all of us better off.
•Reduced risk of negative exposure reduces
financial responsibility of the company.
•An ala cart system for phone services is more
economically efficient for both the producer and
consumer.
Economy Economy
The Triple
Bottom
Line
Environme
Society
nt

9. Less energy
•Using more technical & biological nutrients will Less material
use less energy and raw materials which will
No ozone depletion
create less environmental pollution.
Less smog and acid
•Using Fair Trade systems saves global rain
endangered lands from being destroyed due to No global warming
extraction.
Fewer toxins
•The Closed System Cycle using recycled
materials creates less waste and pollution.
Environment Economy
The Triple
Bottom
Line
Environme
Society
nt

10. Higher quality
products
•Using materials that require less extraction not
Safer workplaces
only saves money and the environment, but
also saves resources that societies can use to Healthier
improve & sustain their way of life and customers
standard of living.
Educated children
•Using Fair Trade systems not only provides Happier plant
workers a fair wage but also provides them neighbors
with resources such as health, safety, and
More satisfied
education that they may not otherwise have employees
that they can use to be more productive and
create higher quality products, making the
society more satisfied and socially efficient.
Society Economy
The Triple
Bottom
Line
Environme
Society
nt

11.  Laws are and need to continue to be passed to
keep global markets open which in the long run
makes us all better off.
 The numbers of green consumers are growing
and companies need to be proactive and reactive
to these changing needs, aligning themselves
with other like minded ecologically conscious
initiatives.
 Positive environmental activities are seen as
reducing risk, which enhances the company
reputation as well as the stock price.
Opportunities

12. ECO-DESIGN WILL HELP DISTINGUISH
US AND OUR FIRM
 Some of the most respected corporations
in the world (Aveda, Walmart, etc.) are
taking the lead in eco-designs and are
seeing positive feedback which is helping
to define them as a trusted producer for
the ever-growing population of eco-
consumers.
Opportunities

13. This proposed cell phone redesign will
help us to:
 DISTINGUISH US AND OUR FIRM
 MAKE OUR DESIGNS MORE MARKETABLE
 ENHANCE THE QUALITY OF LIFE FOR
EVERYONE AROUND THE GLOBE
Conclusion

14. THANK YOU