Finding money pits. Are you making money across the field? Is the whole field worth farming? Mike Wilson, Veritas

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Profit Mapping
Answering the “So What”

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What’s your decision-making Process?
1. Input Type and Rate?
2. Equipment Needs
3. Financial Requirements
4. Potential Grants
5. Environmental Issues???
Do you:
✓ Do what I’ve always done
✓ Shoot from the hip
✓ Listen to your Gut!
✓ Follow the trends
✓ Like flashy new tools?
Or do you use data to:
✓ Identify a problem
✓ Explore potential solutions
✓ On Farm Trials
✓ Measure the results
✓ Make a proven decision

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5% Rule:
Increase Crop Yields by 5%
Decrease Input expenses by 5%
5% increase in Grain Marketing
Current Status:
200 Bu X $3.50/ac - $600/ac in expenses = $100 profit per acre
Goal with 5% rule applied:
210 Bu X $3.68/ac - $570/ac in expenses = $203 profit per acre
What if you are miss by 5%
190 Bu X $3.32/Bu - $631/ac in expenses = $1 profit per acre
Do you know where your 5% opportunity is Hiding?
Dr. Danny Klinefelter,TexasA&M (South West Ag Conference2018)
KristjanHebert (Farm Smart Conference2018)
Dr. David Kohl,VirginiaTech(Great Lakes Crop Summit2019)

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Current Farming Practices
Using Field Averages
0
50
100
150
200
250
300
350
400
450
Low Productivity Areas Medium Productivity Areas High Productivity Areas
Yieldvs. Inputs
Current Yield Current Imput level Yield Goal Input Goal
Over application
Wasting $$$
Environmental Impact ???
Under Application
Loss of YieldPotential
Opportunity
Opportunity
Field Average
Limited Potential

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Technology Will Change Our Future
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50
100
150
200
250
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400
450
Low Productivity Areas Medium Productivity Areas High Productivity Areas
Yieldvs. Inputs
Current Yield Current Imput level Yield Goal Input Goal
Very little Waste
Targeting Maximum Yield
Potential

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Profit Mapping Creates
• Detailedlook at productivitylevels
• Clearly identifiedareas of improvement = DetailedZones!
• Defined measurements to create managementopportunities
• Managementgoals at a zone level
(Focuson improving the areas with the most opportunity.Notfarming averages)
• Insightinto how your scripts should manage your variability
• A shift in mindset, and a new way to measure the low hanging fruit!

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Yield Data Alone is not Enough!

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ProfitabilityMaps: Finding your Hidden Potential
Accurate Measurement Generates Clearer Decisions

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Polygon Creation

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Measure the Variability
for Higher Profit:
Soil Sample to determine
fields potential

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Managing Polygons for Profitability

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Soil Optix
CEC LayerCorn Yield Layer
Soil Sampling Resolution
25 ac Grid10 ac Grid5 ac Grid2.5 ac Grid1 ac Grid10 ac Zones5 ac Zones2.5 ac Zones1 ac ZonesSoil Optix

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25 ac Grid @ $4.00/ac 10 ac Grid @ $6.00/ac 2.5 ac Grid @ $16.00/ac 1 ac Grid @ $40.00/ac5 ac Grid @ $10.00/ac
10 ac Polygon@ $7.00/ac 5 ac Polygon@ $12.00/ac 2.5 ac Polygon@ $18.00/ac 1 ac Polygon@ $40.00/ac Soil Optix @ $25.00/ac
BEST VALUE???
The Cost of Resolution!

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Know the Value!
Zone Sampling PolygonSampling Soil Optix

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• What do all thesenumbers mean?
• How that does apply to my farm?
• What Optimumshould I be targeting?
• The Soiltest says I am high and low,
but how bad reallyis it?
• Thereare a lot of Values,Whichone is
most limiting?
• What is going to giveme my greatest
ROI?
Common Soil Testing Questions?

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How It works!
Soil Sample Zones
K20 LayerP2O5 Layer
2016 CornYield

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Identify Your Optimum Level By Field
WilsonBros. (BlenheimFarm):

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Identify Your Limiting Nutrient by Zone

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Limiting Nutrients made easy!

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Manage the Variability:
Prescriptions based on actual values

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Variable Rate Seed and Nitrogen Scripts
Least Productive Areas
Low Average Areas
High Average Areas
Most Productive Areas
Gal of 28%
35
30
25
20

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Script Validation Generates Clearer Decisions
Variable Rate PlantingResponse of a Corn Variety Variable Rate PlantingResponse of a Soybean Variety

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Variable Rate Seeding Script Example

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Variable Rate Seeding Script Example

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Variable Rate Seeding Script Example

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1100 ac * $7.27 = $8000 net profit
Variable Rate Seeding Script Example

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VR Nitrogen Response

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Simple Example: Selective Spraying
Priaxor @$17.00/ac + $10 application = $27.00/acre
X $4.50 = $9.45 -$27.00/ac = -$17.55/ac = -65% Return
X $4.50 = $19.80 -$27.00/ac = -$7.20/ac = -27% Return
X $4.50 = $44.10 -$27.00/ac = $17.10/ac = +63% Return

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Boron Validation

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• Every Field has Variability, are you managing yours?
• Learn how to look for and find the hidden opportunities.
• Change your decision-making process. Validate your success –
Learn if it worked or not!
• Start with something manageable, something affecting your
operation today.
• Start collecting today, the data you need to farm tomorrow!
Achieve your goals by Digging into Data

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Thank you
Mike Wilson, CCA-ON
AffiliateProgramLead,VERITAS Farm ManagementInc.
mike.wilson@myveritas.ca @wilsomg
www.linkedin.com/in/Mike-Wilson-VERITAS