海外の経営者から、国境を越えた組織・チーム運営について学ぶシリーズ第三弾。 ブラジルでソーシャルメディア運用支援企業Midiatixを運営するPaco Llistoさんをお迎えしました。 当日レポート http://www.econetworks.jp/knowledgeshelf/2013/09/30/paco/

1. Transcending the Barriers of
Distance #3
Guest Speaker: Mr. Paco Llisto
Founder of Midiatix
http://www.midiatix.com.br/
20th of August, 2013
MC: Takeshi Nozawa

2.  Founded in 2011
 Contents curation/producing, managing
and monitoring of social media
 Types of social media: blog, facebook,
twitter, instagram, etc
 Curation: look for good interesting news
 Producing: write article or create jpg
Company Overview
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3. Past Works with EcoNetworks
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4.  Currently 8 clients
 EcoNetworks is the first client based in abroad
 Support online campaign for two Angola companies
(bank and advertising agency), which are introduced
by their clients in Brazil
 French company who intend to open its first branch
in Brazil next year are asking to help social media
promotion (they find Midiatix by Google search)
Client
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5.  Make various communication channels online (web,
blog, twitter, facebook, Google+)
 The most important one is website (good contents,
SEO)
 Other social media is to reach people
 Planning to open English page before World Cup
Acquiring new client
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6.  4 people working as staff (designer and journalist)
 Contract with freelance for jobs which special skills
are required
 The company starts only with Paco, then expands its
staff in 2012
 Paco is mostly in charge of handling client and
managing team
Team Structure
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7.  All member work home-based
 More productive and cost-efficient
- using unsystematic transportation to commute is inefficient
- client has big office so they don’t need to come, we just go
 Sometime get together at café or shared office to meet
and discuss in person
 Use whatever tools to communicate, such as mail, Skype
and facebook
Workstyle
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8.  Work with people who can “trust” (have worked
together, know in person)
 Cleary image how they can contribute to the
company
 Have no experience in recruiting completely new
person
For the effective virtual team
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9.  What is the role of leader in virtually connected team?
 What are the things you care the most when serving
distant customers? How do you overcome/utilize the
distance?
 What steps you take to add new (unknown) member in the
team?
 How do you manage staff? (education, evaluation,
direction,etc)
 Advice for EcoNetworks to acquire clients from outside
Japan
Discussion Topics
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10. Thank you!
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