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Head of B2B Business idealo idealo
2019 is the year of change: Artificial Intelligence or Voice Commerce are getting more interesting and yet more feasible to merchants. But what do German online-shoppers think about these innovations and changes? Erik Meierhoff (Head of B2B-Business at idealo) got the answers.
Erik Meierhoff deals with digital business processes in the B2B2C area for more than 15 years. Already during his studies he took over the connection to a leading eProcurement marketplace of chemistry. After completing his Master of Political Science, he worked in various consulting / management positions throughout the entire digital ecosystem - from technology startup to big data in small and medium-sized companies to the development of ecommerce and fintech platforms in a Japanese digital company.
At idealo, he has been responsible for the strategic and operational development of the B2B business since 2017. The special focus is on the change from a click-based traffic model to a transaction-based platform model.