1. ED McCLURE 9606 Cheery Meadow Drive
Huntersville, NC 28078
301.455.0502
Email: edmcclure89@gmail.com
http://www.linkedin.com/in/edmcclure
PROFESSIONAL
SUMMARY
Customer focused creative thinker experienced in researching, analyzing, creating and coordinating marketing strategies to promote
clients ’ products and s ervices . Proven track record in conducting new business pitches, winning new business accounts and ma naging
accounts on a daily basis. Experience researching target audiences and developing actionable insights based on findings. An effective
communicator with experience in cross -functional teams and fast-paced environments.
BRANDS MANAGED
Mizuno, Volvo Trucks North America, NAPA Auto Parts, Nude Barre, Aldi, Dollywood, Kayser -Roth No Nonsense, EDAK, Regal Boats,
Electrolux, Arm & Hammer, Cedar Point Brands, Duke Energy
CATEGORY EXPERTISE
CPG, Healthcare, Undergarments, Fitness Nutrition, Government, Insurance, Theme Parks, Sporting Goods, Textiles, Non-Profits,
Grocery, Public and Private Utility
CORE COMPETENCIES
 Strong Oral and Written Communication Skills
 Proven Ability to Problem Solve and Achieve Results
 Outstanding Market Research & Analysis Skills
 Project Planning and Consulting
 Highly Flexible with Proven Ability to Meet Strict Deadlines
 Proficient in Apple iWork, Microsoft Office, Adobe Photoshop, InDesign, Prezi, Final Cut Pro , Instagram,
Facebook, Twitter, Pinterest, Hootsuite, Wordpress
PROFESSIONAL EXPERIENCE
Duke Energy, Charlotte, NC _____ Aug. 2013 to Aug. 2014
Account Manager
Reason for leaving: Contract position
 Provided expertis e on and manages the development of the campaign’s creative materials, including copywriting, graphic design
and digital media
 Developed and executed multiple technology based energy efficiency programs which generated $10 million in earnings
 Coordinated and manages creative development through third-party vendors
 Created strategic plans and maintained digital calendar for e-blast newsletters
 Served as the single point of contact with Creative Services and Digital Communications
 Participated in the Duke Energy Disaster Communications Team, which posted severe weather updates and aid information on
Twitter, Facebook and Instagram
 Provided weekly status reports and leads weekly status calls
 Coordinated company video shoots, supervised video editing
Independent Brand Consultant, Charlotte, NC 2009 to 2013
 Managed marketing research projects, monitor performances and make final result analysis
 Researched marketplace and complete competitive market analysis to develop marketing strategy and direct brand positioning
 Created surveys and interview target audiences to identify consumer needs for new product execution
 Conducted quantitative and qualitative research to identify and understand the target market more clearly through the use of
Simmons, focus groups, interviews, and basic online research
 Captured insights of target subjects interviewed and synthesize information to develop strategies to meet client needs, broaden
client perspectives, and identify additional target audiences
 Created digital media s trategy to es tablis h presence for client’s brand via online tools , i.e., Twitter, Facebook, Linkedin and blogs
 Crafted comprehensive brand brief outlining brand’s online goals, timing, outreach methods and procedures
 Edited and suggest redesign of websites to increase marketing results
 Increased brand understanding by 35% for client by auditing website, polling target audience and focusing brand message
 Developed and dis tributed s urvey on client’s web s ite to focus on brand mes saging and utility. Identified brand
miscommunications and provided recommendations to improve user experience

2. Examples of Consultant & Contract/Freelance Experience 2009 - 2013
Myjive Digital Ad Agency, Charlotte, NC Nov. 2012 to June 2013
Account Strategist
Reason for leaving: Laid-off after agency lost key accounts
 Successfully pitched new app and social media to Volvo Trucks NA Client valued at $500,000
 Managed portfolio of clients on day-to-day basis
 Coordinated and manages creative development through third-party vendors
 Was key liaison between clients and agency departments
 Tracked online trends for competitor developments as well as new client potential
Electrolux, Charlotte, NC Apr. 2012 to Nov. 2012
Freelance Brand Manager
Reason for leaving: Advancement/New job opportunity
 Worked with brand and merchandising teams to grow revenue through direct channels —including e-commerce
 Recommended business strategy enhancements to ensure effective fullfillment of marketing objectives
 Audited Electrolux’s catalog of brand webs ites for accurate CPG lis tings and des criptions to enhance cons umer purchasing
experience
 Updated Electrolux’s global product CPG database for accurate product descriptions and compatibility
 Conducted CPG product specification testing
 Wrote new product press releases
BooneOakley, Charlotte, NC 2009-2010 & 2012
Freelance Strategist & Account Executive
Reason for leaving: Was downsized in 2010, then invited back to freelance in 2012
 Crafted surveys, and questionnaires to collect primary feedback from target audience
 Interviewed and lead focus grops
 Helped craft new business pitch
 Coordinated and manages creative development through third-party vendors
 Mined secondary research for insights
 Created brand architecture, strategy and messaging for new business pitch
 Tracked competitor brands on daily basis, established internal blog and placed findings there
 Distributed weekly updates on competitor brand activity to agency and client brand management
Springs Creative, Rock Hill, SC Apr, 2011 to July, 2011
Assistant Web Marketing Manager
Reason for leaving: Contract position
 Researched topics and prepared corporate presentations for senior executives to potential clients using InDesign and Prezi
 Managed all facets of consumer web projects for individual client websites
 Photographed products, edited images, uploaded images to website and wrote product descriptions
 Created ‘leave behind’ marketing materials for executive pres entations to clients
 Updated Springscreative.com website weekly to feature new products
 Updated and tracked weekly contes ts on company’s blog and Facebook page
EDUCATION
Virginia Commonwealth University Brandcenter, Richmond, VA
Master of Science in Communications with concentration in Strategic Planning - May, 2009
Key Coursework Completed:
 Global Brand Planning
 Strategic Planning
 Consumer Insights
 Research Methods
 Qualitative and Quantitative Methods
 Creative Thinking
 Video Editing
Hampton University, Hampton, VA
Bachelor of Arts in Advertising – May, 2007
ORGANIZATIONS & AFFILIATIONS
Affiliations: American Advertising Federation, Charlotte Chapter
American Marketing Association