1. 3 Home
Improvement
Websites Beautifully
Remodeled for
Success

2. brought to you by

3. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...

4. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?

5. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.

6. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.
We also complement the
websites we create with
rock solid marketing plans
& individualized attention.

7. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.
We also complement the
websites we create with
rock solid marketing plans
& individualized attention.
Here are 3 notable before
& after examples every
Home Improvement
professional can learn from:

8. 1.

9. BEFORE

10. Window Works’ homepage looked like this:

11. Window Works’ homepage looked like this:

12. Window Works’ homepage looked like this:
Here is what’s wrong with this picture:

13. Too
much
white
space
+
Too
little
branding
=
CONFUSION.
Tons
of
copy...
Too
much
to
throw
at
visitors
right
away.
Visitors
couldn’t
click
these
services
to
learn
more.
A
call-­‐to-­‐
action
is
supposed
to
stand
out,
not
blend
in.

14. AFTER

15. Window Works’ homepage looks like this:

16. Window Works’ homepage looks like this:
As you can see, we’ve made some improvements...

17. Clear,
well-­‐positioned
branding.
A
clickable
main
navigation
as
well
as
beautiful
images
that
scroll
to
keep
visitors
interested
and
engaged.
A
call-­‐t0-­‐action
that
commands
attention
as
well
as
Live
Chat
to
secure
more
leads.
The
right
amount
of
concise
and
compelling
copy.

18. Window Works’
website is also in
Responsive
Design:
Tablet View
Phone View

19. With Responsive Design,
WindowWorks never
misses a lead because
prospects can submit a
quote request from any
device in the world.

20. 2.

21. BEFORE

22. HomeWerks’ homepage looked like this:

23. HomeWerks’ homepage looked like this:
Here’s what went wrong:

24. Way
to
many
items
in
the
main
navigation
(decision
paralysis
is
a
serious
conversion
killer).
Talk
about
an
unappealing,
hard-­‐to-­‐see
quote
form.
If
only
it
generated
leads
as
well
as
it
blended
in
with
the
GREY
background.
Too
much
small,
hard-­‐
to-­‐read
copy...
again.
It’s
hard
to
make
an
impression
when
your
pictures
are
this
small.

25. AFTER

26. HomeWerks’ homepage looks like this:

27. HomeWerks’ homepage looks like this:
Much better. Here’s why:

28. A
much
more
Credibility.
manageable
navigation
with
fewer
items.
A
quote
form
that’s
clear,
visible,
and
Larger,
more
asks
questions,
appealing
which
engages
pictures
that
visitors.
come
with
copy
(they
also
rotate).
A
call-­‐to-­‐action
button
that
is
very
hard
to
miss,
thanks
to
it’s
unique
color.

29. Here’s what
HomeWerks’
homepage looks
like in Responsive:
Tablet View
Phone View

30. 3.

31. BEFORE

32. PowerHouse Green’s homepage looked like this:

33. PowerHouse Green’s homepage looked like this:
This is where it fell short:

34. A
banner
that
doesn’t
rotate,
doesn’t
X
engage.
The
color
of
this
call-­‐to-­‐action
matches
the
site’s
color
scheme.
How
is
it
supposed
to
Small
text
stand
out?
galore!
This
CTA
blends
right
in!

35. AFTER

36. PowerHouse Green’s homepage looks like this:

37. PowerHouse Green’s homepage looks like this:
A BIG step up, because of:

38. Beautiful,
Optional
rotating
appointment
images
setting
(which
that
people
love).
captivate
and
intrigue
visitors.
You
can
actually
make
out
the
call-­‐to-­‐
action.
Clear,
concise,
and
compelling
copy
( just
like
it
ought
to
be).

39. And, of course,
Spectrum made
PowerHouse Green
Responsive:
Tablet View
Phone View

40. Combined, these
design changes
helped generate
millions
in additional
annual revenue.

41. Key Takeaway:

42. Key Takeaway:
design matters.

43. Click here to make yours count with