The DERTy types at Edelman (that’s those of us who work in the Digital Entertainment, Rights and Technology practice) are gearing up for the launch of this year’s study: Value, Engagement and Trust in the era of Social Entertainment. We go live tomorrow so watch this space…
But what do you remember most about the entertainment landscape if you think back to 2007? We thought it would be interesting, ahead of releasing the new findings, to take a look back at the headline stats from the last five years. Wow how far we’ve come…. Early studies were dominated by the debates around illegal file sharing, how much consumers were willing to pay for content and the emerging power of social networks. In some ways a lot has changed – and in other ways nothing has.
We should add that the methodology for the study has changed a little across the five years as we’ve grown to look at a wider pool of consumers in the UK and US. So a statistician wouldn’t be happy about comparing year on year. However – we think this little slideshow gives a nice little summary of the evolution of the sector. If you’d like to know more about each specific year, what was asked and who was asked, then please just drop us a note in the comment section. You can see last year’s findings here.
2. 2 In 2007.... 67% of consumers frequently accessed entertainment information from their TV 18% were using social networks as a regular source of entertainment information back then only
3. 3 In 2007.... 27% of consumers had downloaded entertainment content illegally
4. 4 In 2007.... theEntertainment Industry was the 3rd least trusted industry (even the banking industry was more trusted...)
5. 5 In 2008.... 35% of UK consumers thought social media provided good value for money 51% but thought TV provided good value for money
6. 6 In 2008.... quarter a of Brits aged 18-30 had ILLEGALLYdownloadedentertainment content
7. 7 In 2008.... 27% of UK consumers were unwilling to pay for any entertainment content
8. 8 In 2009.... 66% were spending the same amount or more money on entertainment content
9. 9 In 2009.... 59% Said PRICE was the biggest consideration when purchasing content. Quality was second.
10. 10 In 2010.... 30% of UK consumers thought Social Networks provided more value than any other entertainment category
11. 11 In 2010.... 56% of UK consumers considered Social Networks as a form of Entertainment
12. 12 In 2010.... 89% of UK consumers would not be willing to sacrifice personal information in order toaccess free entertainment content
