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Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare™ measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product and shared history – and found a link between effective brand sharing and business value. Here you will find the results focused on the Brazilian market.
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The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community. The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
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At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China. Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - UAE
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As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population. Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Malaysia Report
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In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia. Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations. Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - Australia Results
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The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market. Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - South Africa Report
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Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia. A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
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The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
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The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community. The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
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The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community. The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive Summary
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This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel. As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
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2018 Edelman Trust Barometer Special Report: Trust in Brand China
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2018 Edelman Trust Barometer - Italy Report
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Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem. Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
Tendências em Viagens e Turismo na América Latina em 2018
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At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China. Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - UAE
2018 Edelman Trust Barometer - UAE
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As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population. Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Malaysia Report
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In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia. Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations. Read more: http://edl.mn/2sdBiUc
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The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market. Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - South Africa Report
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Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia. A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
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