The Edelman Health Barometer 2011, a study about public perceptions of health, includes opinion and behavioral data across ages, cultures, incomes and experiences -- 15,165 people, to be exact. We break down the Barometer’s topics, diverse respondent make-up, global methodology and analysis possibilities.

1. Health Barometer 2011
Health, Redefined
GLOBAL
Description of
Number of people surveyed Overall Health as
Excellent/Good
15,165 73% US
RUSSIA 71% CANADA
GERMANY 1,004
CANADA 1,009
UK
1,000 68% MEXICO
1,005
Top Global Health
Barriers U.S. FRANCE 74% BRAZIL
5,127/1,000* 1,002 CHINA
NOT EXERCISING ENOUGH ITALY 1,003
MEXICO 1,013 JAPAN 64% UK
500 1,000
49% BRAZIL
502 INDIA 61% FRANCE
1,000
NOT MAINTAINING A BALANCED
AND/OR NUTRITIOUS DIET 68% ITALY
36% 69% GERMANY
HAVING A HEALTH CONDITION OR DISEASE 41% RUSSIA
35% Negative Health Behavior Change 92% INDIA
SMOKING OR TOBACCO USE
65% CHINA
29% 62% 50%
TRIED TO CHANGE A RETURNED TO A 33% JAPAN
NEGATIVE HEALTH BEHAVIOR NEGATIVE HEALTH BEHAVIOR
DEMOGRAPHICS Number surveyed by segment
COMPANY POSITION: NEG. HEALTH
AGE: MANAGEMENT + HEALTH BEHAVIOR DIGITAL
18-30 3,055 MOMS EMPLOYED 2,280 CONDITION RELAPSER SEGMENTATION
MARKET: GENDER: 31-45 3,292 1,857 5,978 BELOW 6,652 3,381 ANALYSIS
DEVELOPED 7,029 MALE 5,469 46-64 3,229 NON-MOMS NOT EMPLOYED MANAGEMENT NO CONDITION NON-RELAPSER
EMERGING 4,009 FEMALE 5,569 65+ 1,462 3,674 4,968 1,946 4,151 3,102
Health Barriers by Age Negative Health Behavior Change Perception of Weight vs.
NOT MAINTAINING A BALANCED AND/OR
by Market Actual BMI Level
NUTRITIOUS DIET TRIED TO PERCEPTION OF WEIGHT
18-30 31-45 46-64 65+
CHANGE
NEG.
71% 45% UNDER- NORMAL OVER- OBESE
WEIGHT WEIGHT WEIGHT
HEALTH
47% 40% 30% 19% BEHAVIOR
6% 54% 35% 5%
DEVELOPED EMERGING
BEING IN A HARMFUL ENVIRONMENT 46% 61%
18-30 31-45 46-64 65+ RETURNED 6% 50% 27% 16%
TO NEG. BELOW `30.0 &
18.5 `18.5 - 24.9 `25.0 - 29.9 ABOVE
30% 25% 18% 13% HEALTH
BEHAVIOR
DEVELOPED EMERGING ACTUAL BMI
Disease state by number surveyed GASTRO- GENERALIZED MAJOR RECURRING
DIGESTIVE INTESTINAL ANXIETY HIGH HYPER- DEPRESSIVE OSTEO- OR SEASONAL SLEEP
ARTHRITIS ASTHMA CANCER DIABETES IRREGULARITY CONDITION DISORDER CHOLESTEROL TENSION DISORDER POROSIS CHRONIC PAIN ALLERGIES DISORDER
809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985
*In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent portion of the total sample as each of the other countries.
http://www.edelman.com/HealthBarometer