1. Unlocking Business Value
Do you say business is good, but you know it
should be better…
If you are frustrated that you can’t kick-start
your business as you would like…
If spending more money on marketing with
questionable results has worn thin…
Then keep reading…

2. 2
The Key to Growth Can Be Found Within
Your Own Customer Data Is Invaluable
1
We deep dive into a client’s own
customer data to establish
intelligence about the history and
trend lines of the business.
We draw a series of pictures
depicting customer behavior, lifetime
value, penetration, profitability and
churn.
Drilling further down we get into sales
channel efficiency, and benchmark
performance down to employee and
channel partner level – and the
results can be amazing.
2
We unearth a range of missed
revenue opportunities sitting within
the existing customer base.
Customers that have not been cross
sold to, customers who have not
been encouraged to update or
replace, customers who have drifted
to competitors.
There is significant growth
waiting to be realized within the
existing customer base.

3. 3
Insights are useless if they can’t be
turned into commercial advantage
1
We use the analysis of the data to tell
a story. The stories within the
business are the best way to
describe what has been happening.
They become insights only when they
can be converted into future actions
that will set about creating growth.
Big data the often used, but mostly
misunderstood term, requires both a
singular and cross relationship
interpretation to give a true picture.
Our data analysts’ are trained to
think commercially as they
navigate the various data sets.
Most company CEOs and CFOs will
have an intrinsic feel for what is
occurring within the business.
2
What they may not appreciate are the
causes and underlying factors that
are holding back growth.
Often bringing data in from multiple
sources into a centralized warehouse
for examination will start to paint a
picture of customer behavior.
Over years of analyzing a large range
of companies’ data we have found
that lack of focus can be a barrier to
growth. Wasting valuable resources
on the wrong customers.
Our experience tells us the numbers
very rarely lie. They can be a
powerful support for new
decision making and for changing
the methods and go to market
strategies for a business.

4. 4
Nothing beats experience to take the risk out of your growth
strategy
From large corporates to SMEs we understand how to accelerate
profitable growth
We have worked with a large number of
businesses over our 12 years.
They are different but remarkably the
issues and situations are very similar.
Clients have described us as “catalysts
for change with a growth fixation”.
We are adept at working across various
client departments, and bringing them
together under the umbrella of a growth
agenda very quickly.
SME clients in our experience are often not
achieving their growth goals as a result of
poorly performing key personnel and
inadequate operating systems and
procedures.
We can work with smaller teams in a
collaborative way to steer changes within the
business using the insights from the
customer data analysis to support new
decision-making.

5. 5
No need to spend a
dollar in marketing
Do not go spending one
dollar on marketing trying
to acquire new customers
until you are satisfied that
you have maxed out from
existing customers.
In fact you can build up a
war chest for new
customer acquisition
marketing by generating
more sales from the
current customer base.
Consumer marketing can
be expensive, with ROI
uncertain.
Companies should
always make sure they
implement a “share of
wallet” drive before
looking to increase its
“share of market”.

6. 6
The Three Most Valuable Documents You Will Get
Transforming your business growth
Growth Probe Analysis
A forensic analysis that examines
the recent revenue composition
of the business.
It segments the customer base
by value, product mix, and
profitability.
It will pin point weaknesses, and
opportunities to garner quick
revenue wins.
The Growth Probe is the
cornerstone deliverable to
highlighting untapped revenue
opportunities.
Predictive Financial Model
This modeling compares where
the business is likely to be in a
few years if the status quo
remains, to where exploiting
untapped opportunities may take
you.
We quantify the value of various
initiatives and show their
contribution towards increasing
the company’s revenue.
Many clients use the model as
the basis for their 2-year
commercial budgeting and
planning.
Blueprint For Growth
A strategy and implementation
plan for growth is the final
deliverable from the data work.
The Blueprint for Growth sets out
a plan, with actions, metrics, and
supporting management
processes.
By its nature the blueprint is very
customer centric.
It becomes the key document to
embed a growth focus in the
business.

7. 7
The All Important Implementation
We work with selected companies on a shared risk and
reward basis
A Fully Aligned Growth Partner
Clients that have undertaken the full Growth Probe process have the
opportunity to work with M&TGP on a 2-year programme to
implement the Blueprint for Growth.
Prepared To Put Its Remuneration On A Performance Basis
Qualifying clients will primarily pay on performance, funded as a
share of the incremental revenue generated.
Equipping The Business To Implement Its Own
Mid-Term Growth
Over the course of the engagement we will train and provide the
systems and processes so the client company can take all or parts
in house.
Providing Management Dashboards To Assist Ongoing
Decision-Making
Simple integrated dashboards highlighting the key measurement
metrics for the business are provided as a management tool.

8. Unlocking Business Value
Enterprise and SME clients
have successfully used our
proven approach to
business growth.
M&T Growth Partners
Level 1, 319 Clarendon Street,
South Melbourne, Victoria, 3205, Australia
www.mandtgp.com