1.
Product Management as a Career

2.
Tathagat Jena
Deputy GM
Samsung India Electronics Pvt. Ltd.
With an experience of about 10 years in Marketing & Advertising
Industry, he has played an instrumental part in branding & identity,
product packaging, complete 360 approach to product launches,
International standard of retail visual merchandizing concepts,
innovative event themes & concepts, consumer research , SWOTs &
need gap analysis in various organizations.At present he handles the
Brand Marketing responsibility for mobile division of Samsung.

3.
What is Product Management ?
• Organizational Lifecycle
Function
• Deals with Planning or
Forecasting or Marketing of
Product
• Entails channel sales &
distribution
• Manage product at all stages
of PLC

4.
Product Life Cycle

5.
Role of Product Manager

6.
Role of Product Manager
Product Product
Planning Marketing
R &D Market
/Customers

7.
Product Planning
• Identifying new product candidates
• Gathering market requirements
• Defining product requirements
• Determine business-case & feasibility
• Scoping & defining new products at high level

8.
Product Planning
• Evangelizing new products within company
• Building product roadmaps
• Ensuring products are upto specifications
• PLC considerations
• Detailed product planning

9.
Product Marketing
• Product positioning &
outbound messaging
• Promoting the product
with press, customers &
Partners
• Conduct Customer
feedback
• Bringing new products to
market
• Monitoring the
Competition

10.
Challenges of Product Manager in
Mobile Industry
• Bring Innovation in Product
• Fill need gaps
• Keeping abreast with newer
technologies
• Finding appropriate value ads
for the product
• Finding appropriate pricing
for the product

11.
Eligibility
• Preference is given to
MBA- Marketing
• 4 Years Exp. In
Marketing/Sales

12.
Remuneration
• More the experience, more is the pay.
• Salary ranges from Rs 5-15 Lakhs pa.

13.
Companies providing
Career Opportunities in Product Management
• Central role of every
Industry/Sector
• Role is prominent in
FMCG, Durables & new
category FMCD
• Extremely important for
technology products

14.
Thus, their lies a Opportunity for a Career as
Product Manager in Mobile Handset Industry .