As we move from experience and intuition based decision making to factual decision making, it is increasingly important to capture data and store it in a way that allows us to make smarter decisions. This is where Data warehouse/Business Intelligence comes into picture. There is a huge demand for There is a huge demand for Business Intelligence professionals and this course acts as a foundation which opens the door to a variety of opportunities in Business Intelligence space. Though there are many vendors providing BI tools, very few of them provide end-end BI suite and huge customer base. Microsoft stands as leader with its user-friendly and cost effective Business Intelligence suite helping customers to get a 360 degree view of their businesses.

1. Make Your Decisions Smarter With MSBI
View MSBI course details at www.edureka.co/microsoft-bi
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2. Slide 2 www.edureka.co/microsoft-bi
Understand why BI?
Understand what is BI and what are the existing solutions
Understand MSBI as a solution
Understand MSBI Architecture
Diving Deeper into MSBI : SSIS, SSAS and SSRS.
Compare MSBI with other BI Tools
Hands-on Demo
Objectives
At the end of this module, you will be able to:

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Data is everywhere but….
I cant find data I need…
Data is scattered over the network
I cant get data I need…
Need an Expert to get required data
I cant understand this data .…
Given data is very poorly documented
I cant use this data .…
Results are unexpected
This data needs to be converted to
another form

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What the users want?
Data should be completely integrated across the
network
Summarized data should have real value to the
organization
Historical data unlocks the path to understand the
health of organization
‘What –if’ capabilities must be there in the data

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Magic Happens!!!
BUSINESS
INTELLIGENCE

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Who Needs BI
 Any organization/individual who has data
and want to analyze it – they need BI.
or
 Any organization that need to get into
better competitive position and needs to
analyze data and share business
information to the market – they need BI

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What is BI?

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What is Business Intelligence ?
 Business Intelligence is the process of transforming the business data into Information/Knowledge using computer
based techniques thus enabling the users to take effective fact based decisions
DecisionInformation /Knowledge
Business Data
Business Intelligence

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BI is combination of below characteristics:
» Integrated data (ODS)
» Data warehouse (to maintain history)
» OLAP Cube(s)
» Visualization the results (reports)
BI is combination of..

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Business Intelligence: Decision Making
Identify Problems or
Opportunities
Gather Required
Data
Explore Alternatives
Data Analysis, QA
Business Decision

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Large BI Vendors
Business Intelligence: Existing Solutions
There are various BI vendors offering end-to-end solutions in the market which can be traditionally classified as:
New Vendors

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Questions of Manager!
Show me the
products with high
margins
Show my lowest
sales among all
region
Show me Top
Selling products for
past five years
Increase sales by
identifying customer
buying pattern
What-if bundling
multiple products
to increase sales
Show me inventory
trend for the past 5
years
Lets say if a producer wants to know the following….

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Provides a “Single Version of Truth” to make effective
Eliminates or reduces Instinctive /Gut feeling decisions
Quick and timely answers to the business thus making business more responsive to the
dynamic business trends
Minimize error prone manual and mundane work
Very rich support for advanced analysis thus making better understanding of their
business process, customers and competitors
Support for Historical data
Support for Summarized data thus identifying
MSBI : Answer to All

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MSDN Library
MSDN's primary web presence at msdn.microsoft.com is a collection of sites for the developer team that provides
documentation, information, and discussion which is given both by Microsoft and by the team at large
Currently, Microsoft has placed emphasis on incorporation of forums, blogs, library annotations and social
bookmarking to make MSDN an open dialog with the developer team rather than a one-way service
You will find well documents steps for all the features available on MSDN for reference along with several blogs
available on Business Intelligence which keeps you updated on latest updates and improvements

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MSBI Architecture

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MSBI Architecture
OLAP
SSRS - SQL Server Reporting Services
SSAS - SQL Server Analysis Services
SSIS - SQL Server Integration Services
Data Warehouse
Cube
Data Sources
Reports, Scorecards
and Dashboard
ETL
SQL
Server
Databases
& Files
Excel

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Microsoft BI Platform
Excel Performance Point
Analysis Services
Database ManagementIntegration Services
Reporting Services
Dynamics SeibelSAPOracle
SQL
End User Tools and Performance Management
Business Intelligence Platform
Delivery
Share Point Server
Search Collaboration Content Management
Reports Reports Reports Reports ReportsReports

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Microsoft BI Platform
Excel Performance Point
Analysis Services
Database ManagementIntegration Services
Reporting Services
Dynamics SeibelSAPOracle
SQL
End User Tools and Performance Management
Business Intelligence Platform
Delivery
Share Point Server
Search Collaboration Content Management
Reports Reports Reports Reports ReportsReports

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SQL Server Database Management
Database Management
Analysis Services
Database ManagementIntegration Services
Reporting Services
SQL
Business Intelligence Platform
 It provides a robust, scalable and enterprise-ready Data Warehouse platform
 Microsoft SQL Server has improved partitioning, manageability, and query optimizations to streamline data
warehouse operations and increase performance
 Many Business Solutions and Systems currently use this database

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SQL Server Integration Services
 Provides functionality commonly referred to as Extract, Transform, Load (ETL)
 Moves and transforms data between sources and destinations, regardless of format
 Ensures data integrity and cleanses data in a remarkable format
 Integrates heterogeneous data sources
Analysis Services
Database ManagementIntegration Services
Reporting Services
SQL
Business Intelligence Platform

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SQL Server Analysis Services
 It allows for Online Analytical Processing (OLAP) which is commonly referred to as “cubes”
 It also includes advanced analytical features such as complete data mining and key performance indicator
frameworks
 It enables organizations to accommodate multiple analytic needs within one solution
Analysis Services
Database ManagementIntegration Services
Reporting Services
SQL
Business Intelligence Platform

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SQL Server Reporting Services
 Provides a complete reporting platform so that end-users can view data using a Web browser or desktop
 Includes report authoring tools for both technical developers and business users
 Allows web-based viewing and rendering in popular document formats such as Microsoft Excel and PDF
 Contains robust e-mail subscription capability
Analysis Services
Database ManagementIntegration Services
Reporting Services
SQL
Business Intelligence Platform

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 Let us consider an example where BI tools fit in real world business:
Ex: BANK
 Bank has many customers across many branches with many employees belonging to many
departments.
Bank Example

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Assume Bank is storing its transactions in different database systems based on the number of transactions it
gets.
Sql Server/Oracle, etc., - City Transactions
Excel Sheets – Town Transactions
Notepads, CSV files – Village Transactions
Database
Excel
Flatfiles
Bank Example

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 We need to integrate these data into one centralized database i.e ODS
 Here SSIS plays ETL roles to integrate data from different heterogeneous system to ODS
Phase 1: SSIS [Integration Services]

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Database
Excel
Flatfiles
ODS
Phase 1: SSIS [Integration Services]

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Next step is to analyse the stored centralized data where in data is divided into Data Marts on which analytic
process is done
Analysis services use OLAP (Online Analytical Processing) component and data mining capabilities which as a result
gives multi-dimensional structures called CUBES to pre-calculate and store complex aggregations, and also
to build mining models to perform data analysis which helps in identifying valuable information like what are the
recent trends, patterns, dislikes of customers
Business analyst then perform data mining function on multi dimensional cube structure to look data from different
perspectives
Phase 2: SSAS [Analysis Services]
Multi Dimensional analysis: CUBE
OLAP

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Phase 3: SSRS [Reporting Services]
Cubes
Mining
Reports
Success
To gain insights about the analysis, we need get the data graphically visualised so that the company
can make effective decision to enhance their revenue, gain maximum profit and to reduce time wastage
So, this is done in forms of Reports, Scorecards, Plans, Dashboards, Excel workbooks, etc.
These reports will show the organization what is the revenue in specific time at specific place, where the hold of the
market is, in which part they are lacking and where it needs to be enhanced and many other things which end users
would like to know about

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Comparison of MSBI with Other tools

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MSBI: Most Reliable Solution
Total Cost
$ 25K
Total Cost
$ 25K
Total Cost
$ 40K
Base Product

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Total Cost
$ 25K
Total Cost
$ 35K
Total Cost
$ 56K
Base Product
Manageability
Microsoft
SQL Server
(included)
Performance
Expert
$ 10k
Tuning
$ 3K
Diagnostics
$ 3K
Partitioning
$ 10k
MSBI: Most Reliable Solution

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Total Cost
$ 25K
Total Cost
$ 154.5K
Total Cost
$ 116K
MSBI: Most Reliable Solution
Base Product
Manageability
Microsoft
SQL Server
(included)
Business
Intelligence
OLAP
$ 20k
Mining
$ 20k
BI Bundle
$ 20k
DB2 OLAP
$ 35k
DB2 Warehouse
$ 75k
Cube Views
$ 20k
MSBI: Most Reliable Solution

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Total Cost
$ 25K
Total Cost
$ 164.5K
Total Cost
$ 232K
Base Product
Manageability
Microsoft
SQL Server
(included)
Business
Intelligence
Data Guard
($ 116k) Recovery
Expert
$ 10k
High Availability
MSBI: Most Reliable Solution

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Total Cost
$ 25K
Total Cost
$ 324K-329K
Total Cost
$ 348K- 464K
Base Product
Manageability
Microsoft
SQL Server
(included)
Business
Intelligence
$116k- $232k
High Availability
Multi-Core $160k- $165k
MSBI: Most Reliable Solution

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Total Cost
$ 25K
Total Cost
$ 324K-329K
Base Product
Manageability
Business
Intelligence
High Availability
Multi-Core
MSBI: Most Reliable Solution
Total Cost
$ 348K- 464K

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Demo

37. Questions
Slide 37 www.edureka.co/microsoft-bi