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Edward Mbeche (CEO)
Mbeche@halentech.com
www.GetHalen.com
Washington, D.C
A community-driven company
2022 © Halen. All rights reserved.
iOS . Android . Window
A community-driven company
2022 © Halen. All rights reserved.
Halen is a user-friendly “Super-App”
anchored by a franchise business model.
Who Are We?
The application empowers our clients to combine
all their rideshare, vacation rental, flight booking,
grocery, restaurant, and retail mobile delivery
services into one app.
A community-driven company
2022 © Halen. All rights reserved.
Progress and Development
Over the past 14 months Halen has been hard at work
developing the foundation for its game changing app.
● We have spent over 2,000+ hours developing MVP
● Over 200 system screens have been completed
● Over 4500 drivers and 800 clients wait-list registered
● A completed system architecture
● Recruited board of advisors
● Completed to-go-to market strategy
● Artificial Intelligence Strategy
Where We Are
A community-driven company
A community-driven company
2022 © Halen. All rights reserved.
A One Stop Shop Application
with all services combined at an
estimated $1.5 trillion market
share and still growing.
Data by
Large Market Opportunity
Rideshare Grocery
Delivery
Restaurant
Delivery
Retail
Delivery
Vacation
Rentals
Flight
Booking
Halen is a peer-to-peer super app; a platform serving
users and drivers with a franchise based full service,
consolidated multi-channel rideshare, delivery and
travel bookings. Halen makes money by collecting fees
from the platform's gross bookings and franchise fees.
A community-driven company
2022 © Halen. All rights reserved.
3
3
3
3
3
3
Online Support
24/7 Live Local Support
Franchise Business Model
Community Involvement
Drivers Access Multiple Job
Opportunities in One App
Clients Access Multiple
Services in One App
3 3 3 3 3 3 3
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The Competition
A community-driven company
2022 © Halen. All rights reserved.
The Problem
High fees for restaurants and vacation rentals
Drivers long wait-time for assignments/low-pay
Clients credit card/personal information on multiple apps
Drivers switching back/forth to multiple apps, just to stay busy
Clients downloading too many apps to access services
Multiple apps gathering personal data, location and browsing
history
Lack of brand-local consumer relationship
A community-driven company
2022 © Halen. All rights reserved.
Committed Management
/Involved Franchisee.
24/7 Live & Local
customer support.
*customers turn into brand advocates*
Drivers Making Living Wages
(Reduce Driver Downtime).
*Make more money*
Local Community Involvement.
(Cultivating the Brand-Consumer Relationship)
Marketplace of Services and
Offerings.
The Solution
Shop Local - Support Local
*Accountability to local communities*
A community-driven company
2022 © Halen. All rights reserved.
Perfect Timing: Why now?
All six markets at an all time highs.
The pandemic is restructuring the buying habits of
consumers, driving app downloads and spending in apps.
The new trend to support and buying local.
Bring a positive economic impact to franchisees, drivers
and their cities.
Less competition: One app/multiple services
Talent Pick: Because of the pandemic a lot of experienced
individuals currently out of work.
Our advantage as a young company is the speed +
versatility to address issues and capitalize on trends.
A community-driven company
2022 © Halen. All rights reserved.
Go-to-market Strategy
Customer Acquisition
An Omni-Channel
Approach
Drivers Acquisition
“Stay Busy/Earn more”
campaigns
Press-Earned Media Campaign
(Brand mentions/Media
awareness)
Early Adopters Advocacy
(Movers and Shakers)
Early Adopters
Referrals program
Expansion Strategy
Rapid Franchise Growth
(Blitzscaling)
Pricing Strategy
Rewards and Discounts
A Loyalty
Program
Stunts - Guerilla
Marketing
Strategic
Partnerships
60%
Estimated people will
make travel booking
online by 2023
A community-driven company
2022 © Halen. All rights reserved.
700 Million
U.S. consumers order
delivery or takeout once
a week
Americans use
ride-sharing services
30%
Aged 18 – 29
Service Users
45%
Aged 30 – 49
Service Users
36%
Aged 65+
Service Users
13%
Aged 50 - 64
Service Users
23%
On Demand Mobile
12.5
Millions
Kayak/Priceline
/Expedia
31
Millions
150
Millions
148.3
Millions
Active Users
93
Millions
9.6
Millions
Target Early Adopters
Franchisee + Drivers (strong earnings potential for those with an entrepreneur spirit).
Waitlist 4500 drivers and 800 clients already signed-up.
A community-driven company
2022 © Halen. All rights reserved.
Expansion Strategy
5 10
8-12
Months
12-24
Months
MARKETS TO FOCUS ON
Washington DC / Virginia / Maryland
/ Delaware/Pennsylvania
AREA TO EXPAND TO
New York / Illinois / Texas / New Jersey / Ohio / Michigan / Georgia /
North Carolina / Florida / Massachusetts
NOTE: Advantages of super apps: When you introduce a new utility within your app, you do not have to spend precious time and money in
acquiring new users. Instead, it is all about pushing an update, and you have a set of customers already.
A community-driven company
2022 © Halen. All rights reserved.
$46.8M
$655.2M
$280.8M
Y1 Y2 Y3
Conservative Estimates:
● 5 initial counties
● 750 drivers (150 drivers per county)
● 24 trips/assignments per day
● Total trips/assignments 18,000/per day
● 5 days a week (average)
● $10.00 minimum per assignment
● Gross revenue of $46.8 million over the course of a
calendar year.
+ Additional revenue from short-term vacation rental and
flight bookings.
Franchise fees ranging from $50K - $500K per county (depending
on the size) and retaining 10% revenue from all trips/deliveries.
Revenue Projections
*These are forward looking projection that can not be guaranteed*
YEAR ONE
5 Franchise
YEAR TWO
30 Franchise
YEAR THREE
70 Franchise
A community-driven company
2022 © Halen. All rights reserved.
$2.5M $20M
Raising Valuation Cap
The Ask
SAFE (Simple Agreement For Future Equity)
A community-driven company
2022 © Halen. All rights reserved.
Investment Breakdown/Milestones
1-3 months 3-6 months 6-12 months
Development, Legal &
Franchise
Marketing/Promotion
+ Start Selling
Franchises
Launch Test Market
+ Recruiting Drivers
Development Legal/ Consulting/
Permits
Franchise Creation Marketing/ Media
Operational
Expenditure
$500k $400k $100k $700k $300k
Cash Reserves
$500k
12-16 months
Scalable Marketing
Strategy + Revenue
Development
A community-driven company
2022 © Halen. All rights reserved.
Tech Partners (Half Cash/Half Equity).
APP/WEB
APPLICATION
DATABASE/
DASHBOARD
API’s/SECURITY
TESTING
KIWITECH
Since its genesis in 2009, KiwiTech has
persistently led innovation toward creating a
better tomorrow. Utilizing our unique experience
acquired with a committed passion for
innovation as a custom software development
company, we take a consultative approach to
provide end-to-end technology services to our
clients ranging from new startup founders to
aspiring unicorns and established leaders in the
tech space.
CRITICAL RIVERS
CriticalRiver is a trusted technology consulting
company with a demonstrated track record of
successful technology implementations in areas
such as Digital Transformation, Digital Experience
Management, Digital Engagement, and Digital
Engineering. We implement and offer consulting
services for CRM, Supply Chain, and Integration
Solutions by leveraging our skills and capabilities
in cutting-edge technologies.
QUIDDITY INFOTECH
Quiddity Infotech leaves no stone unturned
when it comes to helping businesses reach
their full potential. We digitally transform
enterprises - SMEs, startups, agencies, mid
and large-sized enterprises inside out.
We take in your business requirements and
offer the most agile and workable solutions
and of course, in ways you may have never
imagined.
A community-driven company
2022 © Halen. All rights reserved.
Exit Strategy
Halen will have multiple exit opportunities
that will result in a high ROI
● Most likely: Acquisition
● Likely: IPO
● Least Likely: Merger
A community-driven company
2022 © Halen. All rights reserved.
Our Core Team
Chandra Gundlapalli
Chief Systems
Architect
Edward Mbeche
CEO
Kennedy Ross
Chief Of Staff
Coming soon
CMO
Emmanuel Bamba
CTO
Christian Nkoulou
Mobile Engineer
Coming soon
COO
Coming soon
CFO
A community-driven company
2022 © Halen. All rights reserved.
The Board Of Advisors
Rich Shuman
Chairperson
James Arnold, Jr.
General IP Counsel
Coming Soon
Product/Market Fit
Roger Flynn
Franchise
Kimberly Decker
General Counsel
Lawrence Kostiw
Finance
Coming soon
Data Scientist
Anthony J. Rhem
Artificial Intelligence
Coming soon
Retail Partnership
Ivana Gargiulo
Human Capital
Edward Mbeche (CEO)
Mbeche@halentech.com
www.GetHalen.com
Washington, D.C
A community-driven company
2022 © Halen. All rights reserved.
Our employees, franchisee and drivers are our
biggest assets. And customer loyalty is our
ultimate goal.
iOS . Android . Window

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HALEN PITCH DECK

  • 1. Edward Mbeche (CEO) Mbeche@halentech.com www.GetHalen.com Washington, D.C A community-driven company 2022 © Halen. All rights reserved. iOS . Android . Window
  • 2. A community-driven company 2022 © Halen. All rights reserved. Halen is a user-friendly “Super-App” anchored by a franchise business model. Who Are We? The application empowers our clients to combine all their rideshare, vacation rental, flight booking, grocery, restaurant, and retail mobile delivery services into one app.
  • 3. A community-driven company 2022 © Halen. All rights reserved. Progress and Development Over the past 14 months Halen has been hard at work developing the foundation for its game changing app. ● We have spent over 2,000+ hours developing MVP ● Over 200 system screens have been completed ● Over 4500 drivers and 800 clients wait-list registered ● A completed system architecture ● Recruited board of advisors ● Completed to-go-to market strategy ● Artificial Intelligence Strategy Where We Are A community-driven company
  • 4. A community-driven company 2022 © Halen. All rights reserved. A One Stop Shop Application with all services combined at an estimated $1.5 trillion market share and still growing. Data by Large Market Opportunity Rideshare Grocery Delivery Restaurant Delivery Retail Delivery Vacation Rentals Flight Booking Halen is a peer-to-peer super app; a platform serving users and drivers with a franchise based full service, consolidated multi-channel rideshare, delivery and travel bookings. Halen makes money by collecting fees from the platform's gross bookings and franchise fees.
  • 5. A community-driven company 2022 © Halen. All rights reserved. 3 3 3 3 3 3 Online Support 24/7 Live Local Support Franchise Business Model Community Involvement Drivers Access Multiple Job Opportunities in One App Clients Access Multiple Services in One App 3 3 3 3 3 3 3 --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- The Competition
  • 6. A community-driven company 2022 © Halen. All rights reserved. The Problem High fees for restaurants and vacation rentals Drivers long wait-time for assignments/low-pay Clients credit card/personal information on multiple apps Drivers switching back/forth to multiple apps, just to stay busy Clients downloading too many apps to access services Multiple apps gathering personal data, location and browsing history Lack of brand-local consumer relationship
  • 7. A community-driven company 2022 © Halen. All rights reserved. Committed Management /Involved Franchisee. 24/7 Live & Local customer support. *customers turn into brand advocates* Drivers Making Living Wages (Reduce Driver Downtime). *Make more money* Local Community Involvement. (Cultivating the Brand-Consumer Relationship) Marketplace of Services and Offerings. The Solution Shop Local - Support Local *Accountability to local communities*
  • 8. A community-driven company 2022 © Halen. All rights reserved. Perfect Timing: Why now? All six markets at an all time highs. The pandemic is restructuring the buying habits of consumers, driving app downloads and spending in apps. The new trend to support and buying local. Bring a positive economic impact to franchisees, drivers and their cities. Less competition: One app/multiple services Talent Pick: Because of the pandemic a lot of experienced individuals currently out of work. Our advantage as a young company is the speed + versatility to address issues and capitalize on trends.
  • 9. A community-driven company 2022 © Halen. All rights reserved. Go-to-market Strategy Customer Acquisition An Omni-Channel Approach Drivers Acquisition “Stay Busy/Earn more” campaigns Press-Earned Media Campaign (Brand mentions/Media awareness) Early Adopters Advocacy (Movers and Shakers) Early Adopters Referrals program Expansion Strategy Rapid Franchise Growth (Blitzscaling) Pricing Strategy Rewards and Discounts A Loyalty Program Stunts - Guerilla Marketing Strategic Partnerships
  • 10. 60% Estimated people will make travel booking online by 2023 A community-driven company 2022 © Halen. All rights reserved. 700 Million U.S. consumers order delivery or takeout once a week Americans use ride-sharing services 30% Aged 18 – 29 Service Users 45% Aged 30 – 49 Service Users 36% Aged 65+ Service Users 13% Aged 50 - 64 Service Users 23% On Demand Mobile 12.5 Millions Kayak/Priceline /Expedia 31 Millions 150 Millions 148.3 Millions Active Users 93 Millions 9.6 Millions Target Early Adopters Franchisee + Drivers (strong earnings potential for those with an entrepreneur spirit). Waitlist 4500 drivers and 800 clients already signed-up.
  • 11. A community-driven company 2022 © Halen. All rights reserved. Expansion Strategy 5 10 8-12 Months 12-24 Months MARKETS TO FOCUS ON Washington DC / Virginia / Maryland / Delaware/Pennsylvania AREA TO EXPAND TO New York / Illinois / Texas / New Jersey / Ohio / Michigan / Georgia / North Carolina / Florida / Massachusetts NOTE: Advantages of super apps: When you introduce a new utility within your app, you do not have to spend precious time and money in acquiring new users. Instead, it is all about pushing an update, and you have a set of customers already.
  • 12. A community-driven company 2022 © Halen. All rights reserved. $46.8M $655.2M $280.8M Y1 Y2 Y3 Conservative Estimates: ● 5 initial counties ● 750 drivers (150 drivers per county) ● 24 trips/assignments per day ● Total trips/assignments 18,000/per day ● 5 days a week (average) ● $10.00 minimum per assignment ● Gross revenue of $46.8 million over the course of a calendar year. + Additional revenue from short-term vacation rental and flight bookings. Franchise fees ranging from $50K - $500K per county (depending on the size) and retaining 10% revenue from all trips/deliveries. Revenue Projections *These are forward looking projection that can not be guaranteed* YEAR ONE 5 Franchise YEAR TWO 30 Franchise YEAR THREE 70 Franchise
  • 13. A community-driven company 2022 © Halen. All rights reserved. $2.5M $20M Raising Valuation Cap The Ask SAFE (Simple Agreement For Future Equity)
  • 14. A community-driven company 2022 © Halen. All rights reserved. Investment Breakdown/Milestones 1-3 months 3-6 months 6-12 months Development, Legal & Franchise Marketing/Promotion + Start Selling Franchises Launch Test Market + Recruiting Drivers Development Legal/ Consulting/ Permits Franchise Creation Marketing/ Media Operational Expenditure $500k $400k $100k $700k $300k Cash Reserves $500k 12-16 months Scalable Marketing Strategy + Revenue Development
  • 15. A community-driven company 2022 © Halen. All rights reserved. Tech Partners (Half Cash/Half Equity). APP/WEB APPLICATION DATABASE/ DASHBOARD API’s/SECURITY TESTING KIWITECH Since its genesis in 2009, KiwiTech has persistently led innovation toward creating a better tomorrow. Utilizing our unique experience acquired with a committed passion for innovation as a custom software development company, we take a consultative approach to provide end-to-end technology services to our clients ranging from new startup founders to aspiring unicorns and established leaders in the tech space. CRITICAL RIVERS CriticalRiver is a trusted technology consulting company with a demonstrated track record of successful technology implementations in areas such as Digital Transformation, Digital Experience Management, Digital Engagement, and Digital Engineering. We implement and offer consulting services for CRM, Supply Chain, and Integration Solutions by leveraging our skills and capabilities in cutting-edge technologies. QUIDDITY INFOTECH Quiddity Infotech leaves no stone unturned when it comes to helping businesses reach their full potential. We digitally transform enterprises - SMEs, startups, agencies, mid and large-sized enterprises inside out. We take in your business requirements and offer the most agile and workable solutions and of course, in ways you may have never imagined.
  • 16. A community-driven company 2022 © Halen. All rights reserved. Exit Strategy Halen will have multiple exit opportunities that will result in a high ROI ● Most likely: Acquisition ● Likely: IPO ● Least Likely: Merger
  • 17. A community-driven company 2022 © Halen. All rights reserved. Our Core Team Chandra Gundlapalli Chief Systems Architect Edward Mbeche CEO Kennedy Ross Chief Of Staff Coming soon CMO Emmanuel Bamba CTO Christian Nkoulou Mobile Engineer Coming soon COO Coming soon CFO
  • 18. A community-driven company 2022 © Halen. All rights reserved. The Board Of Advisors Rich Shuman Chairperson James Arnold, Jr. General IP Counsel Coming Soon Product/Market Fit Roger Flynn Franchise Kimberly Decker General Counsel Lawrence Kostiw Finance Coming soon Data Scientist Anthony J. Rhem Artificial Intelligence Coming soon Retail Partnership Ivana Gargiulo Human Capital
  • 19. Edward Mbeche (CEO) Mbeche@halentech.com www.GetHalen.com Washington, D.C A community-driven company 2022 © Halen. All rights reserved. Our employees, franchisee and drivers are our biggest assets. And customer loyalty is our ultimate goal. iOS . Android . Window