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Cost Plus World Market Digital Marketing Strategy - ADV892

This is a digital marketing strategy plan for Cost Plus World Market. The main goals of the strategy are increasing brand awareness, generating leads, and increasing revenue. To achieve these goals, more educative and valuable contents will be provided on the blog, social media, and website. Google AdWords is also utilized. To monitor the digital marketing results, Google Analytics and Hootsuite are used.

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Cost Plus World Market Digital Marketing Strategy - ADV892

  1. 1. Digital Marketing Strategy
  2. 2.  Increasing brand awareness  Generating leads  Increasing revenue Goals
  3. 3. Target
  4. 4. Website  Categorize inspiring images depending on persona Account & Membership program  Eye-catching design  Add CTA
  5. 5. Blog Offer Valuable Information  World Recipe World Tour
  6. 6. Social Media & Email  Increase visibility  Inspiring photos  Generate more traffic to the website
  7. 7. Pay Per Click  Increase awareness of periodical sale
  8. 8. Budget Digital Marketing Budget per Month: $224K  Cost per Hour: $250  Google AdWords: $45,600
  9. 9. KPI  Set KPIs based on the three goals  Monitor KPIs in Google Analytics and Hootsuite
  10. 10. Summary SEO Analytics Website Blog Social Media Mobile Google AdWords E-mail