2. insight
People have opportunities for creativity wherever
they are, but do not realize it. Tumblr is the perfect
tool to express anything effortlessly.
action
Spark creativity by intercepting people as they’re
daydreaming.
By bridging the interactive world of Tumblr
and the mundane everyday routine,
we brought Tumblr’s tools to life.

6. A digital frame at a gallery exhibit allows the viewers to become the photographers.

7. how it works
1. Scan and view project description 2. See other’s posts 3. Add your own

8. find Tumbles with augmented reality app

9. insight
People create not just to express themselves,
but to connect with others and gain recognition.
action
Allow people to post their creations where
like-minded people will discover them.
outcome
Tumbles continue to be seeded everywhere.

10. embed new Tumbles into physical spaces
Promoting short film in movie theater. Promoting comic series at comic book store.