Audience survey analysis

1. Audience Survey Analysis

2. There are more female responses than
male, this means for my magazine I will
have to focus on interviewing more
women than men, find out what they
are interested in in a magazine and use
their input to create a magazine that
mostly appeals to them.

3. Most of the respondents were aged
between 13 and 17. This is a good
result because I wanted my magazine
to be aimed at the younger
generation. This means that when
doing my interviews I’ll interview
people of that age range to find out
what they would like in a magazine.

4. Rock was the most heavily
favoured genre. However, it is my
aim to create a magazine that
includes various popular music
genres. Many people also enjoy
pop, indie and electronic. I would
like to include all there genres in
my magazine to appeal to a wider
audience.

5. Many people enjoy Kerrang
magazine, so it would be wise
for me to closely analyse
Kerrangs magazine layout,
audience and general style.
NME is also popular so again,
studying various aspects of this
magazine would help me greatly
in producing my own.

6. Over 65% of people would like to be
given CDs as promotional items. Music
vouchers were also a popular choice,
and posters also proved to be popular.
This means I will include these
promotional items in my magazine,
however it could be an idea to rotate
which item I put in which issue. For
example, I could do CDs one issue, and
then the next do a series of music
vouchers. It could revolve around the
content or band/artist featured in the
magazine.

7. The most popular response was
‘rarely’ , and the second most
popular response was ‘never’. This
means I will have to be very creative
and try to create an interesting and
unique magazine that will make
people want to buy it regularly. I
also need to take into account The
fact that once a month, and once a
fortnight is popular. I need to do
some more research to find out
which one of these would be more
suitable.

8. Weekly and fortnightly were equally
popular, with four responses each. Bi-monthly
was not very popular, with only
one response. The most popular
response is for music magazines to be
published once a month. This response
was clearly the most popular so I think it
would be wise for me to publish my
magazine once a month.

9. Most people valued blue and black as
appropriate colours for an Indie music
magazine. Red, green, white and
yellow were also popular . Pink and
purple weren’t very popular, and
orange got no responses. The most
popular colours were darker colours,
also white and green were popular.
From this I can see that most colours
would be suitable for the magazine,
some more than others. But, I also
know that I should definitely not use
orange.

10. Most people are keen to pay up to £2
for a music magazine, 4 people were
willing to pay up to £3 and 4 people
were even willing to pay over £3. I
think as the majority said up to £2, it
would be wise to price my magazine
between £1.50 and £2.