Planning and pitch

1. Planning And Pitch

2. Masthead My chosen name for my magazine is Monotone, because the majority of my magazine will be in black and white, with small interjections of colour. The irony in the of the name will be, that Monotone will actually be written in colour. Sample Fonts Monotone MonoTone Broadway, 36 Monotone MonoTone Forte, 28 Monotone MonoTone Bauhaus 93, 40 Monotone Showcard Gothic, 32 Monotone MonoTone Narkisim, 36

3. Genre My magazine will focus on mainly on the Indie rock/rock genre, including both older and newer artists and bands, such as Pixies, Franz Ferdinand, Arctic Monkeys, The 1975, Paolo Nutini, Bloc Party, Lana Del ray, The kinks, Birdy, Feist and many more.

4. Colours and style Because of the genre of my magazine, Indie, I will try to create a visual representation of what indie music is. Black and white, monochrome, is what I want the majority of my magazine to be, because although colour grabs attention and hold attention, often feeling and emotion is lost in colour. Black and white, because it is so simple, reveals true meaning behind photos, words, lyrics and videos. It is the most revealing of colour combinations because it allows the reader to analyse the media without the distraction of colour.

5. Colours and Style Of course, I won’t limit my magazines colour scheme to black and white. Small interjections of colour, that represent featured artists, sub-genres of music or significant songs. Because although black and white were popular in my survey, as were many other colours, mainly blue, green and red.

6. Publication and Price My magazine will be published monthly, as this was the most popular answer on my survey. It will include a substantial amount of music news, new music, releases and offers for the month. It will effectively be a summery of music for the month, with interjections of older and newer bands and artists. Considering the amount of news, music and the quality of promotional items, the magazine will be priced at around £3, which was the second most popular response of my survey.

7. What it will contain My magazine will contain the newest music from my genre, but also the existing foundational music of my genre, which has inspired and influenced the entire indie rock genre. I would also like to include articles about various artists and band, and I would also like to interview various bands and artists, asking them about music, the music industry and inspirations and experiences. I would like there to be concert deals, ticket deals and music vouchers in my magazine to compensate for the higher price and the fact that it will only be published monthly.

8. Reader profile Lizzie is 16 and lives in Yorkshire. She is an enthusiastic music fan, who enjoys various genres, artists and bands, both old and new; she especially enjoys Bastille, George Ezra and Queen. She mainly listens to music on her phone and/or IPod, and mainly uses iTunes as a means of downloading and experiencing new music. As well as music Lizzie also enjoys reading, watching television and. Again, she enjoys many different types of books, films and TV shows, both old and new, her favourite in two categories being The Hunger Games series. As a student Lizzie uses music as a way to unwind after college, and prefers it when she can gain access to quality music fast. Also, as a young person in full time education, it is difficult for her to also have a job, so she has little spare money. This also means that free music vouchers and CDs would be appreciated as it would mean less of her money would be spent on buying the newest music. Also deals for concert and festival tickets would be appreciated seeing as they are often quite expensive. As a music lover, new music, bands and artists is interesting to Lizzie as it broadens her understanding and love of music. So unknown and newly discovered bands would be appreciated if featured in the magazine.

9. Mission statement My magazines mission statement is to supply readers with the newest indie rock music and also educate them to older bands and artists that have influenced and inspired the entire genre. I also aim to supply readers with the latest news on concerts, tours, music releases and festival deals. I want to make sure that readers gain the full knowledge and experience as much music as they possible can.

10. MonoTone -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- -------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- ---------- ---------- --------------------------- ---------------------------

11. Contents --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- ----------------------------- ----------------------------- ----------------------------- ----------------------------- ----------------------------- ----------------------------- ----------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- --------------------------- --------------------------- ---------------------------

12. Title ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- --------------------------------- “---------------------- ----------------------- ----------------------- ----------------------” “-------------------------------------- -----------------”

13. Style sheet MonoTone Broadway, font size 11, will be in various colours, Changing each issue, mainly using red, green and blue. Cover lines Arial black, font size 20, will be in same colour As masthead of particular issue. Headers Broadway, font size 24, will be in same colour as Masthead of particular issue. Sample colour swatches

14. Flat Plan Front Cover Back cover Advert Contents page Advert Tour dates New music releases Competition announcement Band review Advert Advert Advert Double page interview with band or artist Festival line-up Article on older band Advert Review of new album Short interview with band member Music deals ‘Next issue’ Festival ticket informat ion Top ten singles of the month Submissio- ns for ‘Top ten songs’ advertPoster Poster Double page poster Picture of band member Band to watch Readers reviews of album Music quiz Music quiz ‘Where are they now’ Fan appreciati -on Poster

15. Photography Plan: Front Cover • Shot: Medium shot • Camera Angle: Eye Level Shot • Model: Male, 20, approximately 6ft • Location: Interior, plain background • Camera Effect: Black and white • Lighting: Natural Lighting, to emphasise light and shadow • Costume: Relaxed Casual • Props: none, no props because I think it distracts from the model.

16. Photography Plan: Contents page • Shot: Long shot • Camera Angle: Straight angle • Model: Band, mid 20s-30s, varying heights • Location: Exterior/interior, very urban and rundown • Camera Effect: Black and white • Lighting: Natural lighting • Costume: Representative of the bands style and sound • Props: none, because I think that props could distract from the artistic photography

17. Photography Plan: Contents page 2 • Shot: Long-shot, model sat down • Camera Angle: High angle • Model: Female, mid 20s, approximately 5,6 • Location: Exterior, very open, forest or woodland area • Camera Effect: Black and white • Lighting: Natural lighting, helping to emphasise the light and shadows of the forest • Costume: Very bohemian • Props: Something to sit on, whether it a chair, bench, rope, chain or tree stump

Planning and pitch

Planning and pitch

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Planning and pitch