1. EKO-INNOVATION HUB TECHBIZ WEBINAR
Essential
Criteria For
Embodying a
Business
Partner
Presenter: Enogieru Osasenaga

2. OVERVIEW OF KEY IDEAS
Content
Synopsis
The Concept of Partnerships
Benefits of Getting Business Partners
The "How to" of Partnerships
Servicing the Partnership
Conclusion

3. Our Focus
Co-founder
Project Team
Room/Flat Mate
Study Group
Individual Partnerships
Marketing & Sales Partner
Value Chain Partner
Funding/Finance Partner
Business Partnerships

4. The Concept of
Partnerships
THE JEAN MURRAY DEFINITION
A business partnership is a legal relationship that is most often
formed by a written agreement between two or more individuals or
companies. The partners invest their money in the business, and
each partner benefits from any profits and sustains part of any losses

5. HAVING A FORMAL WRITTEN AGREEMENT WILL
MAKE THE PARTNERSHIP MORE COMPLEX
Similar to saying that having a marriage certificate guarantees there will
be effective and healthy communication between both partners.
THE PARTNER THAT HOLDS THE MONEY SHOULD
RUN THE SHOW
People instinctively arrive at the default to generic criteria. “The leader
should be the one who: contributes the most money and resources; is
the largest organization; has the most to lose; or who has the greatest
power.”
CONFLICT AND CONFRONTATION SHOULD BE
AVOIDED
Your partners need to know that they can be honest and direct, without
fear of repercussions and being reprimanded. You won’t hear about the
truths of your partnership functioning if people are condemned for
telling you what isn’t working, or if you punish them.
Common
Myths

6. Benefits of Getting
Business Partners
Bridging the Gap in Expertise
and Knowledge
01
Cost Savings
02
Acquire New
Customers
04
Bigger is Better
05
New Perspective
03

7. Before you bring a partner on board, you’ll need to
ensure that you have a clear, developed small
business idea.
Solidify your Business/Project Idea
Take stock of both your strengths and your
shortcomings as a future small business owner. You
should seek a partner whose experience, skills, and
general demeanor complements the first and bolsters
the second
Define what you're looking for in a
business partner
Start by looking at their values. Do they align with
yours? If you can’t find any overlap then the
partnership will not be balanced. Next, uncover who
their ideal goals are.
Find some common ground
The "How to" of
Partnerships
These keep me happy, motivated, and sane!

8. Its always a good step to start with those who target
the same clientele as yours. Not necessarily a
competitor but some who offers complementary
services.
Look at an alternative service or product
Think about who you interact with currently. Existing
relationships can save a lot of time and energy. Who
do you think would provide particular benefits to your
organization in your current day-to-day dealings?
Analyze current relationships
Referrals help a lot with building trust and breaking the
ice, plus its a faster way to get through the door. Start
with your network and build out. Also ensure to leave
breadcrumbs to show who you are along the way.
Ask for a referral
The "How to" of
Partnerships
These keep me happy, motivated, and sane!

9. Identify those businesses with a good social media
presence and a large email list of potential clients or
customers. Invest your time and get to know them on
a personal level before you sign on the dotted line.
Look for established businesses
Each partner should have that sense of equity,
knowing that some days s/he is giving and some days
getting.
Partnership is about "Give and Take"
No matter how basic the engagement is, ensure to
leave written proof of terms and agreements. Relying
solely on verbal agreements and acknowledgment is
not sufficient to endorse a partnership. Your written
agreement should state terms; duration, expectations
etc.
Ink It
The "How to" of
Partnerships
These keep me happy, motivated, and sane!

10. To ascertain the success or how
fruitful a partnership is, it is
advisable review the terms and
expectations, assessing them in
contrast to performance
Review
By far a key factor in ensuring the
success of the partnership is
communication. There is not such
thing as over communication. Ensure
all points are clear and easily
comprehended
Communicate
Celebrating milestones and
achievements together goes a long
way in times of conflict. It helps to
create a balance and ensure all
parties are align mutually.
Celebrate
Servicing the
Partnership

11. "One piece of log creates a
small fire, adequate to warm
you up, add just a few more
pieces to blast an immense
bonfire, large enough to warm
up your entire circle of friends;
needless to say that
individuality counts but
teamwork dynamites."
– Jin Kwon
Partnership is about raising the average in a team, if all parties are
not benefiting, the success of that union is threatened.
Conclusion

12. Thanks
for
Listening
Phone: +2349057329646
E-mail osasenaga.enogieru@gmail.com
Twitter @OsasenagaEno
LinkedIn:
https://www.linkedin.com/in/osasenagaenogieru/