1. Ekta Gvalani (ekta.gvalani@hotmail.com) 1 +971 507287558
Ekta Gvalani +971507287558
Ekta.gvalani@hotmail.com
Career Objective & Skill set summary
A goal oriented and hard working individual. I am focusedon achieving a job position that best suits
my abilities, whichmay allow me contribute to the success of the organization and may enrich my
job experience in a mutually beneficial manner. Possess constructive experience in Marketing.
A proactive people’s person with excellent communication, emotional intelligence and relationship building
skills who helps foster positive team and work culture. Results oriented and customer focused achiever who
specializes in value addition by consistently exceeding internal and external customer expectations.
Areas of Expertise & IT Skills
• Marketing • Marketing Strategy • Market Research
• Marketing Communications • Social Media Marketing • Online Advertising
• Project Coordination • Brand • Retail Branding
• Events • Trade Shows • Exhibition
Professional Experience
FLC Marketing - Sr. Marketing & Brand Activation Coordinator
April 2014 - Present
Developing and implementing marketing and advertising campaigns, tracking contact database,
maintaining promotional materials inventory.
Preparing marketing reports by collecting, analyzing and summarizing the data.
Monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Assisted with managing & organizing the five-day Fashion photo shoot for our major client P&G
(carried out to obtain a bank of imagery for use in advertising & collateral creative), from casting of
the models to PPM meetings and on-site management at the shoot.
Worked on stand branding, collateral and interactive elements for events, trade shows and
exhibitions.
Monitor the development & production of brand & advertising collateral & merchandise produced by
agencies and third parties to ensure they adhere to the brand guidelines. Including verifying artwork
specifications for print, liaising in the procurement process to ensure that the most efficient suppliers
are selected and attending press passes if required.
Ensuring the agency/other suppliers work to agreed timelines and delivery schedules.
Create and administer the brand library and monitor brand financials.
Involved in the development, launch & implementation of P&G’s new brand identity, internally &
across all communication channels i.e. the website, internal & point-of-sale collateral, BTL & ATL
advertising collateral & at all consumer-facing points.
Execution of initiatives and campaigns. Assist the Manager in routine tasks of the department.
Develop presentations and reports as requested and required by the Manager.
Mall Activations for P&G brands such as ( Head & Shoulders, Pantene, Ariel , Wella , Pampers ,Olay,
Oral B & Tide). Handling their brand management and promotional activities in malls as well as their
outdoor activations in schools and universities such as (AUD, Academic City & Knowledge Village).
Preparing closeout reports and sales reports for each client after each and every event that takes
place. Hiring models and hostess as per client requirement for event. Making invoices, payment
details.
2. Ekta Gvalani (ekta.gvalani@hotmail.com) 2 +971 507287558
Attending meetings and trainings with the cliental and briefing all the models and hostesses on them,
giving creative idea on how to promote the brand.
Develop and manage online marketing campaigns for P&G brands effectively driving brand
awareness, engagement and traffic to social media pages.
Achieve a strong, visiblesocial media presence and develop concepts with viral potential.
Continuously monitor online public relations and ensure the success of client programs.
Assess social media marketing strategies to determine rate of return. Identify and tap into new
channels to optimize ROI and fuel revenue growth.
Present social media campaigns to senior Managers and clients. Writing reports to senior Manager
on the performance of marketing campaigns.
Building relationships with new online influencers. Assigning, editing, and writing content.
Developing Search Engine Optimization campaigns (SEO).
Attending industry related conferences.
Adhering to the editorial calendar to ensure that content is released on time. Managing online
discussions and responding to genuine user comments and grievances. Conducting research to
identify social media best practices and trends.
Keeping up-to-date on social media best practices and trends .Identifying relevant bloggers and then
contacting them.
Flash Properties – Marketing Executive
Jan 2013 - March 2014
Key member of the team in charge of Cityscape Global 2013-10-21, Cityscape Riyadh December 2013
(10-12). Procurement and Organizing of Parting gifts and giveaways. (mugs, pens, flash drives, etc.)
Designing of brochures, pamphlets and fact sheets. Quality controller for Merchandise relating to projects
and events. Maintaining Company-Client Relations during organizing and execution of events.
Notable input in Press Releases and Advertising. (Cityscape Magazine and Press Release in Gulf News for
Flash Properties.) Developing research and proposals for desired campaigns. Initiate marketing
campaign proposal based on research and surveys.
Management of e-marketing (including the website) subject to approvals from the Manager and the
Assistant Manager. Management of Social Media Marketing (with approvals from Manager and the
Assistant Manager).
Procurement of goods and services for event or otherwise. To come up with new, fresh and creative ideas
every now and then to support the growth of the organization
Execution of initiatives and campaigns. Assist the Manager in routine tasks of the department. Develop
presentations and reports as requested and required by the Manager.
Cityscape Abu Dhabi April 2014 ( Making reports, handling clients , giving presentations about new
projects that will be starting up, marketing material arranged from scratch for the exhibition, press
releases )
Media planning for every exhibition Flash has participated , assisting the manager in client meetings and
making reports about each of them and sending it to the client
Education:
Currently enrolled in Heriot-Watt University for International Business Management MSc.
Bachelor of Business Administration (BBA) in Marketing at the Manipal University, Dubai.
CBSE schooling in 2007, New Indian Model School Dubai.
Valid UAE Driving License.
Languages known: English, Punjabi and Hindi.