1. We help
companies assess
and improve
innovation via
people, process
and culture to
deliver more
profitable
products and
services to the
market.
Elaine Ingebritson
Managing Director, Innovation Leader,
Consultant and Coach
evingebritson@gmail.com
262-364-4744
Elaine Ingebritson
Managing Director, Innovation Leader,
Consultant and Coach
evingebritson@gmail.com
262-364-4744
Our Core Belief
Innovation capability can be developed and
strengthened by concentrating on key skills, utilizing a
flexible process and creating an encouraging culture.
Innovation Assessments
Ideation Workshops
Prioritizing to Optimize
Impact
Integrating Strategic
Planning & Innovation
Strategic Thinking
Developing Market
Insights
Engaging the “Crowd”
Finding Weak Signals
Investigating Alternative
Scenarios
Designing Illuminating
Experiments
Innovation Process
Design
Lean Start-Up Principles
New Market/Product
Identification &
Development
Implementing the
Launch Plan
Product Life-cycle Road
Map
Innovation Inventory
Management
Becoming a Serial
Innovation Engine
Identifying Cultural
Challenges
Building Culture that
Inspires
Accelerating Change
Our
Offerings
Workshops and
projects are
tailored to clients’
needs, including:

2. Why engage
an innovation
coach?
We believe that innovation
can be coached to improve
the success rate of new
innovations, that is, bring
the right idea to the right
market at a profit. The first
step is to complete our brief
12-question assessment that
identifies strengths to leverage
and weak spots to enhance.
Are you searching for new ideas instead of
recycling the same initiatives? Do you have lots of
ideas but struggle bringing products to market? Is
your R&D function isolated or disconnected from
emerging markets? Does middle management
block new products due to concerns about risk
or cannibalization?
We can help! We’ll work together to
uncover resources, explore relevant
best practices and plan a realistic
path toward innovation
excellence.
Who we are
Elaine Ingebritson, Managing
Director, Innovation Leader,
Consultant and Coach
A proven innovation leader
and consultant with a
solid record of partnering
with commercial leaders
and functional experts
to deliver profitable
growth. Elaine’s unique
combination of skills
enables her to uncover market insights to accelerate
development while identifying risk to avoid
costly mistakes.
Elaine’s experience covers a wide variety of firms,
from start-ups to Fortune 50 companies and is
effective conducting web-based engagements as
well as in-person meetings. Marketing, sales and
risk management roles at GE Capital and banking
provide deep expertise in financial services, process
discipline and multi-national operations.
I4
Innovation brings extensive consulting expertise
and a flexible problem-solving approach to our client
engagements. Our associates have a rich skill set
and direct experience with industry-leading clients.
Skills include Lean and Six Sigma process excellence,
strategic marketing, creative brand alignment,
digital marketing strategies, sales training, talent
development, project management, and change
management. Teams are assembled based on
customer need and project scope.
The 4 I’s of Innovation
People:
The Heart
of InnovationImagine + Instigate +Illuminate + Ignite
Process:
The Hands
of Innovation
Idea + Insight +
Iterate + Implement
Culture:
The Spirit of Innovation
Inspire + Influence +
Imperfect + Impact