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EDITORIAL WRITING Frank Cimatu.pptx

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EDITORIAL WRITING Frank Cimatu.pptx

  1. 1. WHAT IS AN EDITORIAL? •AN EDITORIAL IS A JOURNALISTIC ESSAY WHICH EITHER ATTEMPTS •(1) TO INFORM OR EXPLAIN, •(2) TO PERSUADE OR CONVINCE, OR •(3) TO STIMULATE INSIGHT ON AN ENTERTAINING OR HUMOROUS MANNER.
  2. 2. •“AN EDITORIAL IS A PRESENTATION OF FACTS AND OPINION IN CONCISE, LOGICAL, PLEASING ORDER FOR THE SAKE OF ENTERTAINING, OF INFLUENCING OPINION, OR OF INTERPRETING SIGNIFICANT NEWS IN SUCH A WAY THAT ITS IMPORTANCE TO THE AVERAGE READER WILL BE CLEAR” • M. LYLE SPENCER
  3. 3. BUT WHAT REALLY IS AN EDITORIAL? •EDITORIALS DEFY CLASSIFICATION; INSTEAD OF BEING CLASSIFIED BY THEIR NATURE, THEY ARE CLASSIFIED BY THEIR PURPOSES. THERE IS NO WAY TO OBTAIN AN ANSWER TO THE QUESTION "WHAT IS EDITORIAL WRITING?" WITHOUT LEARNING THE BASICS OF EACH TYPE.
  4. 4. 1. EXPLANATORY •THIS EDITORIAL TRIES TO EXPLAIN HOW THE PAPER COVERS A SPECIFIC TOPIC. AN ARGUMENT SHOULD BE SENSITIVE, DEBATABLE, AND CONTROVERSIAL TO ATTRACT THE READERS.
  5. 5. 2. CRITICAL •A GOOD EDITORIAL CRITICIZES SPECIFIC ACTIONS OR CASES WHILE PROVIDING SOLUTIONS TO THE EXISTING ISSUE. THE MAIN GOAL THOUGH IS TO ALLOW THE READERS TO SEE THE PROBLEM INSTEAD OF THE SOLUTION.
  6. 6. 3. PERSUASIVE •PERSUASIVE PIECES FOCUS ON THE SUGGESTED SOLUTIONS WITHOUT GOING INTO THE PROBLEM'S DETAILS. FROM THE START, THE AUTHOR SHOULD MOTIVATE HIS READERS TO TAKE A SPECIFIC ACTION TO IMPLEMENT THE SOLUTION.
  7. 7. 4. PRAISE •EDITORIALS OF THIS TYPE APPRECIATE PEOPLE OR ORGANIZATIONS THAT HAVE DONE SOMETHING SPECIAL AND BENEFICIAL.
  8. 8. WHAT ARE THE PARTS OF THE EDITORIAL? •INTRODUCTION - STATES THE PROBLEM •BODY - EXPRESSES AN OPINION •SOLUTION - OFFERS A SOLUTION TO THE PROBLEM •CONCLUSION - EMPHASIZES THE MAIN ISSUE
  9. 9. HOW LONG IS AN EDITORIAL? •THE OP-ED RUNS NO MORE THAN 800 WORDS OR LESS, ABOUT 600 IS IDEAL. (ACCORDING TO KEVIN PARRISH, OPINION PAGE EDITOR AT THE RECORD)
  10. 10. BEFORE YOU START •1. DECIDE ON YOUR TOPIC •WHAT IS THE BURNING ISSUE OF THE DAY? SELECT A DEBATABLE SOCIAL OPINION AND DISCUSS IT FROM ALL POSSIBLE ASPECTS. MAKE IT LOCAL. WRITING DOWN ALL GOOD IDEAS AFTER THE PROCESS OF BRAINSTORMING IS A MUST.
  11. 11. •2. STATE YOUR STAND OR OPINION •HIGHLIGHT YOUR POSITION TOWARDS THE ISSUE USING POWERFUL EVIDENCE. A CONTROVERSIAL SUBJECT SHOULD DESCRIBE BOTH SIDES OF THE COIN. DON'T LOSE YOUR PIECE OF MIND AND BECOME SUBJECTIVE AS IT IS UNPROFESSIONAL.
  12. 12. •3. DO YOUR RESEARCH. •TRY TO BE AN EXPERT ON YOUR ISSUE. READ ALL ABOUT IT. READ ABOUT THE OPPOSING SIDE AND HOW YOU CAN DEAL WITH IT. USE STATISTICS, FACTS AND FIGURES.
  13. 13. •4. DO AN OUTLINE •STICK TO THE POINT WHEN NEW IDEAS APPEAR IN THE TEXT. OUTLINING YOUR OPINIONS WILL KEEP THEM ORGANIZED AND STRUCTURED.
  14. 14. AND THEN START WITH THE TITLE • 1. HAVE A WORKING TITLE. THE PERFECT TITLE WILL COME LATER. UNLIKE A TOPIC, A WORKING TITLE IS VERY SPECIFIC. WHEN YOU ARE ABOUT TO FINISH, THAT’S WHEN YOU CRAFT THE TITLE • 2. IT SHOULD BE ACCURATE • 3. IT SHOULD BE SEXY, FRESH AND ORIGINAL • 4. IT SHOULD BE EASILY UNDERSTOOD • 5. IT SHOULD CREATE CURIOSITY
  15. 15. • 6. IT SHOULD BE IN GOOD TASTE • 7. IT MUST CONTAIN THE KEYWORDS • 8. IT MUST CALL INTEREST TO THE EDITORIAL • 9. HOW LONG? NOT MORE THAN 120-CHAR. 70-CHAR IS IDEAL • 10. AVOID TRITE QUOTATIONS
  16. 16. INTRODUCTION •THE “LEAD” IS THE MOST IMPORTANT SENTENCE IN THE EDITORIAL BECAUSE YOU HAVE NO MORE THAN 5 SECONDS TO HOOK A BUSY READER, JUST GET TO THE POINT AND CONVINCE YOUR READER TO GO AHEAD. •BE BRIEF. •BE SATISFIED WITH MAKING A SINGLE POINT CLEARLY AND PERSUASIVELY. IF YOU CANNOT EXPLAIN YOUR MESSAGE IN A SENTENCE OR TWO, YOU’RE TRYING TO COVER TOO MUCH.
  17. 17. •GET TO THE POINT: WHY DOES YOUR TOPIC MATTER? WHY SHOULD IT MATTER TODAY? AND WHY SHOULD THE READER CARE WHAT YOU, OF ALL PEOPLE, HAVE TO SAY ABOUT IT? •MAKE IT SIMPLE. AVOID JARGONS. •DON’T FORGET YOUR 5WS, 1H
  18. 18. •TELL READERS WHY THEY SHOULD CARE: PUT YOURSELF IN THE PLACE OF THE BUSY PERSON LOOKING AT YOUR EDITORIAL PIECE. AT THE END OF EVERY FEW PARAGRAPHS, ASK YOURSELF: “SO WHAT? WHO CARES?” EXPLAIN WHY THIS IS IMPORTANT. APPEAL TO THEIR SELF-INTEREST .
  19. 19. FOLLOW WITH THE OPPOSING VIEW •“IDENTIFY THE PEOPLE (SPECIFICALLY WHO OPPOSE YOUR OPINION). USE FACTS AND QUOTATIONS TO STATE OBJECTIVELY THEIR OPINIONS. GIVE A STRONG POSITION OF THE OPPOSITION. YOU GAIN NOTHING IN REFUTING A WEAK POSITION.”
  20. 20. DIRECTLY REFUTE YOUR OPPOSITION •YOU CAN BEGIN YOUR ARTICLE WITH TRANSITION. PULL IN OTHER FACTS AND QUOTATIONS FROM PEOPLE WHO SUPPORT YOUR POSITION. CONCEDE A VALID POINT OF THE OPPOSITION WHICH WILL MAKE YOU APPEAR RATIONAL, ONE WHO HAS CONSIDERED ALL THE OPTIONS.
  21. 21. •“THE PURPOSE OF AN OP-ED IS TO OFFER AN OPINION. IT IS NOT A NEWS ANALYSIS OR A WEIGHING UP OF ALTERNATIVE VIEWS. IT REQUIRES A CLEAR THESIS, BACKED BY RIGOROUSLY MARSHALED EVIDENCE, IN THE SERVICE OF A PERSUASIVE ARGUMENT. HARRY TRUMAN ONCE QUIPPED THAT HE WISHED HE COULD HIRE ONLY ONE-HANDED ECONOMISTS — JUST TO GET AWAY FROM THEIR “ON THE ONE HAND, ON THE OTHER” ADVICE. OP- ED PAGES ARE FOR ONE-HANDED WRITERS.”
  22. 22. •"TO MAKE YOUR ARGUMENT SOUND STRONGER, COME UP WITH SEVERAL ANALOGIES. THE AUTHOR HAS A RIGHT TO DECIDE BETWEEN CULTURAL, SOCIAL, AND POLITICAL ANALOGIES BECAUSE PEOPLE TEND TO TRUST THESE FIELDS”
  23. 23. MORE TIPS •1) BE SPECIFIC. AVOID GENERALIZATIONS. BE CONCRETE. •2) BE DIRECT. DON’T GO AROUND THE BUSH. •3) USE SIMPLE PUNCTUATIONS. AVOID !!! •4) DON’T PREACH •5) AN OP-ED IS NOT A FORUM IN WHICH TO PHILOSOPHIZE OR TO CELEBRATE THE "GRAY AREAS" OF A CONTROVERSIAL TOPIC.
  24. 24. IN DEFENSE OF YOUR POSITION, GIVE REASONS FROM STRONG TO STRONGEST ORDER.
  25. 25. •TELL A STORY. SHOW DON’T DISCUSS TOO MUCH. STORIES STRONGER THAN FACTS. LOOK FOR EXAMPLES THAT WILL BRING YOUR ARGUMENT TO LIFE.
  26. 26. RELAX •BE PERSONAL AND CONVERSATIONAL; IT CAN HELP YOU MAKE YOUR POINT. ALSO BE HUMOROUS AND ENTERTAINING.
  27. 27. END WITH A PUNCH •“IT’S IMPORTANT TO SUMMARIZE YOUR ARGUMENT IN A STRONG FINAL PARAGRAPH. THAT’S BECAUSE MANY CASUAL READERS SCAN THE HEADLINE, SKIM THE OPENING COLUMN AND THEN READ ONLY THE FINAL PARAGRAPH AND BYLINE”
  28. 28. •GIVE SOLUTIONS TO THE PROBLEM OR CHALLENGE THE READER TO BE INFORMED. A QUOTATION CAN BE EFFECTIVE, ESPECIALLY IF FROM A RESPECTED SOURCE. A RHETORICAL QUESTION CAN ALSO BE A GOOD ENDING. ANOTHER IS GO FULL CIRCLE.
  29. 29. AND FINALLY • HTTPS://WWW.NYTIMES.COM/VIDEO/OPINION/100000002691088/HOW-TO-WRITE-AN- EDITORIAL.HTML

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