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Do you agree or disagree that copying and sharing online or digital newspaper or magazine content without permission is acceptable? Almost half of adults find copying and sharing without permission acceptable. Unsure, Strongly 14% agree, 17% Copying and sharing digital content without permission was found to be acceptable by 42% of adults [Figure 11], with only slight differences in attitudes among demographics. While younger consumers show a higher propensity to pay for Strongly publications [Figure 4], this group is also more likely to feel it is disagree, 24% Moderately acceptable to copy and share digital magazine and newspaper agree, 25% content without permission. The abundance of free, ad-supported news and magazine sites and apps has blurred the lines between copyrighted material Moderately and that in the public domain, while social sharing tools and disagree, 20% properties have fueled our interest and ability to share digital content with friends, family, and colleagues. Base: 1,010 US adult newspaper and/or magazine readers [Figure 11]13 The Future of Newspapers and Magazines in the Digital Era www.elasticpath.com

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