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Creating the optimal elevator pitch 220512
- 1. CREATING THE OPTIMAL “ELEVATOR PITCH”
- 2. Who are you? What do you do? Linc
- 3. Who do you work for? What do they do? Linc
- 4. 1 Individual Pitch • Employers • Partners 2 Business Pitch • Client • Financier Linc
- 5. Linc
- 6. • 30 seconds • 20 seconds • 10 seconds • 7 seconds Linc
- 7. • Central to communicating your personal brand • Central to communicating your business brand Linc
- 8. Your Elevator Pitch is your very own “Movie Trailer” Linc
- 9. Linc
- 10. WHY HOW WHAT Linc
- 11. 1 Keep it short 2 Keep it fresh 3 Offer real value 4 Make it credible 5 Have a hook Linc
- 12. 6 Keep it simple 7 Avoid all jargon 8 Make it relevant 9 Have clear goals 10 Sell yourself/firm Linc
- 13. Who are you? What do you do? Linc
- 14. John Carlson I am the principal strategic planner at Linc. My background is in psychology and behaviour management. My job is to make people do what our clients want them to do. Linc
- 15. 1 Define the brand 2 Set clear objectives 3 Define key messages 4 Draft Elevator Pitch Linc
- 16. 5 Say it out loud 6 Refine and tighten 7 Say it to colleagues 8 Refine and tighten Linc
- 17. Who do you work for? What do they do? Linc
- 18. Linc Our business is marketing and communication. Our approach is highly strategic, very commercial and fully integrated. Our philosophy is “Fuck the Rules” Linc
- 19. 1 Use your own words! 2 Understand what you are saying! Linc
- 20. 3 Tailor your words to the audience! 4 Practice until it is a part of you! Linc
- 21. 5 Start a conversation 6 Remember the follow up Linc
- 22. QUESTIONS? Linc
- 23. THANK YOU (for not going to sleep)
Notas del editor
- Introduction Time
- And again
- Two types of elevator pitch
- Jan Carlzon invented the conceptScandinavian Airlines story
- All kinds of time frames suggestedDepends on the circumstances10 seconds is good
- Why is the elevator pitch important?
- But more than that….It create interest and opens their ears
- Central to this is brandingYou must first define your brand
- In more simplistic terms; three simple questions
- Two types of elevator pitch
- Avoid buzzwords and jargonWhat is my goal
- Have a go
- Getting it right
- And keep refining
- Have a go
- Critical to success