SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
The Top 5 Ways to Analyze Your
Website & Online Presence
6. SOCIAL MENTION
What is SocialMention?
• SocialMention is a social media search
engine and analysis platform.
With SocialMention You Can…
• Analyze your current social media mentions
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.
With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.
• Monitor what people are saying about your
business online.
With Social Mention You Can…
• Subscribe to RSS feed about topics of
interest.
How to Use SocialMention
• Start on the homepage www.socialmention.com
SocialMention Results
• In addition to the hyperlinked
pages, Social Mention also
provides useful statistics and
analytics about the keyword.
Understanding the Statistics
• SocialMention measures
social activity based on 4
key points
– Strength
– Sentiment
– Passion
– Reach
Strength:This metric
shows a percent
likelihood that
people are talking
about the keyword
right now.
Sentiment: Is a
ratio of positive to
negative
discussions about
our keyword.
Passion: Measures
how often the same
authors are mentioning
your searched
keyword/business
name.
Reach: The
number of people
talking about your
brand.
Other Measurements
• Sentiment: Is a measurement of the overall tone of the
content about your keyword.
• Top keywords: Shows us what key words were most
frequently mentioned alongside our chosen keyword.
Other Measurements Continued
• Top Users: Shows which authors are using our keyword, and
how often.
• Top Hashtags: Shows us what hashtags our keyword is most
frequently associated with.
What to Check
• Right Now
– Set up social alerts for key terms related to
your business including your business name.
• Daily
– Check your social alerts/RSS feed to support
your content generation and other marketing
activities.
Join us for the next video:
Analytics Tools Summary

Más contenido relacionado

Más de Elementive

Measuring the Impact of Technical SEO
Measuring the Impact of Technical SEOMeasuring the Impact of Technical SEO
Measuring the Impact of Technical SEOElementive
 
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Matthew Edgar   3 Ways to Measure UX - MozCon 2017Matthew Edgar   3 Ways to Measure UX - MozCon 2017
Matthew Edgar 3 Ways to Measure UX - MozCon 2017Elementive
 
Using Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User ExperienceUsing Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User ExperienceElementive
 
Using Data to Inform Development
Using Data to Inform DevelopmentUsing Data to Inform Development
Using Data to Inform DevelopmentElementive
 
Measuring and Evaluating Content Strategies
Measuring and Evaluating Content StrategiesMeasuring and Evaluating Content Strategies
Measuring and Evaluating Content StrategiesElementive
 
User Experience Measurement and Analysis: Usability Testing
User Experience Measurement and Analysis: Usability TestingUser Experience Measurement and Analysis: Usability Testing
User Experience Measurement and Analysis: Usability TestingElementive
 
User Experience Measurement and Analysis: Perception Testing
User Experience Measurement and Analysis: Perception TestingUser Experience Measurement and Analysis: Perception Testing
User Experience Measurement and Analysis: Perception TestingElementive
 
User Experience Measurement and Analysis: Surveying
User Experience Measurement and Analysis: SurveyingUser Experience Measurement and Analysis: Surveying
User Experience Measurement and Analysis: SurveyingElementive
 
User Experience Measurement and Analysis: Overview
User Experience Measurement and Analysis: OverviewUser Experience Measurement and Analysis: Overview
User Experience Measurement and Analysis: OverviewElementive
 
Technical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: SummaryTechnical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: SummaryElementive
 
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and MonitoringTechnical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and MonitoringElementive
 
Technical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: OverviewTechnical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: OverviewElementive
 
User Experience Measurement and Analysis: Summary
User Experience Measurement and Analysis: SummaryUser Experience Measurement and Analysis: Summary
User Experience Measurement and Analysis: SummaryElementive
 
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability GuidelinesElementive
 
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesElementive
 
Evaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: OverviewEvaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: OverviewElementive
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleElementive
 

Más de Elementive (17)

Measuring the Impact of Technical SEO
Measuring the Impact of Technical SEOMeasuring the Impact of Technical SEO
Measuring the Impact of Technical SEO
 
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
Matthew Edgar   3 Ways to Measure UX - MozCon 2017Matthew Edgar   3 Ways to Measure UX - MozCon 2017
Matthew Edgar 3 Ways to Measure UX - MozCon 2017
 
Using Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User ExperienceUsing Data to Inform Information Architecture and User Experience
Using Data to Inform Information Architecture and User Experience
 
Using Data to Inform Development
Using Data to Inform DevelopmentUsing Data to Inform Development
Using Data to Inform Development
 
Measuring and Evaluating Content Strategies
Measuring and Evaluating Content StrategiesMeasuring and Evaluating Content Strategies
Measuring and Evaluating Content Strategies
 
User Experience Measurement and Analysis: Usability Testing
User Experience Measurement and Analysis: Usability TestingUser Experience Measurement and Analysis: Usability Testing
User Experience Measurement and Analysis: Usability Testing
 
User Experience Measurement and Analysis: Perception Testing
User Experience Measurement and Analysis: Perception TestingUser Experience Measurement and Analysis: Perception Testing
User Experience Measurement and Analysis: Perception Testing
 
User Experience Measurement and Analysis: Surveying
User Experience Measurement and Analysis: SurveyingUser Experience Measurement and Analysis: Surveying
User Experience Measurement and Analysis: Surveying
 
User Experience Measurement and Analysis: Overview
User Experience Measurement and Analysis: OverviewUser Experience Measurement and Analysis: Overview
User Experience Measurement and Analysis: Overview
 
Technical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: SummaryTechnical SEO for the Non-Techie: Summary
Technical SEO for the Non-Techie: Summary
 
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and MonitoringTechnical SEO for the Non-Techie: Website Speed Testing and Monitoring
Technical SEO for the Non-Techie: Website Speed Testing and Monitoring
 
Technical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: OverviewTechnical SEO for the Non-Techie: Overview
Technical SEO for the Non-Techie: Overview
 
User Experience Measurement and Analysis: Summary
User Experience Measurement and Analysis: SummaryUser Experience Measurement and Analysis: Summary
User Experience Measurement and Analysis: Summary
 
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Mobile Usability Guidelines
 
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability GuidelinesEvaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
Evaluating Mobile Usability Guidelines: Google Mobile Usability Guidelines
 
Evaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: OverviewEvaluating Mobile Usability Guidelines: Overview
Evaluating Mobile Usability Guidelines: Overview
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search Console
 

Último

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 

Último (20)

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 

Top 5 Ways to Analyze Your Website: Social Mention

  • 1. The Top 5 Ways to Analyze Your Website & Online Presence 6. SOCIAL MENTION
  • 2. What is SocialMention? • SocialMention is a social media search engine and analysis platform.
  • 3. With SocialMention You Can… • Analyze your current social media mentions
  • 4. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts)
  • 5. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts) • Measure the popularity of specific topics related to your business in social media.
  • 6. With SocialMention You Can… • Analyze your current social media mentions • Set-up social alerts (similar to Google Alerts) • Measure the popularity of specific topics related to your business in social media. • Monitor what people are saying about your business online.
  • 7. With Social Mention You Can… • Subscribe to RSS feed about topics of interest.
  • 8. How to Use SocialMention • Start on the homepage www.socialmention.com
  • 9. SocialMention Results • In addition to the hyperlinked pages, Social Mention also provides useful statistics and analytics about the keyword.
  • 10. Understanding the Statistics • SocialMention measures social activity based on 4 key points – Strength – Sentiment – Passion – Reach
  • 11. Strength:This metric shows a percent likelihood that people are talking about the keyword right now.
  • 12. Sentiment: Is a ratio of positive to negative discussions about our keyword.
  • 13. Passion: Measures how often the same authors are mentioning your searched keyword/business name.
  • 14. Reach: The number of people talking about your brand.
  • 15. Other Measurements • Sentiment: Is a measurement of the overall tone of the content about your keyword. • Top keywords: Shows us what key words were most frequently mentioned alongside our chosen keyword.
  • 16. Other Measurements Continued • Top Users: Shows which authors are using our keyword, and how often. • Top Hashtags: Shows us what hashtags our keyword is most frequently associated with.
  • 17. What to Check • Right Now – Set up social alerts for key terms related to your business including your business name. • Daily – Check your social alerts/RSS feed to support your content generation and other marketing activities.
  • 18. Join us for the next video: Analytics Tools Summary