4. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
5. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.
6. With SocialMention You Can…
• Analyze your current social media mentions
• Set-up social alerts (similar to Google Alerts)
• Measure the popularity of specific topics
related to your business in social media.
• Monitor what people are saying about your
business online.
7. With Social Mention You Can…
• Subscribe to RSS feed about topics of
interest.
8. How to Use SocialMention
• Start on the homepage www.socialmention.com
9. SocialMention Results
• In addition to the hyperlinked
pages, Social Mention also
provides useful statistics and
analytics about the keyword.
10. Understanding the Statistics
• SocialMention measures
social activity based on 4
key points
– Strength
– Sentiment
– Passion
– Reach
15. Other Measurements
• Sentiment: Is a measurement of the overall tone of the
content about your keyword.
• Top keywords: Shows us what key words were most
frequently mentioned alongside our chosen keyword.
16. Other Measurements Continued
• Top Users: Shows which authors are using our keyword, and
how often.
• Top Hashtags: Shows us what hashtags our keyword is most
frequently associated with.
17. What to Check
• Right Now
– Set up social alerts for key terms related to
your business including your business name.
• Daily
– Check your social alerts/RSS feed to support
your content generation and other marketing
activities.
18. Join us for the next video:
Analytics Tools Summary