4. Headline should look like this
@Philocrate@OAuth_io
Here’s why
1- APIs are products
2- Sell a product rather than service
3- How to turn an API into a product
5. @Philocrate@OAuth_io
My name is ....
title
twitter handler / email
I've studied philosophy but my head
ended up in the cloud.
!
CMO @OAuth_io
Follow me @Philocrate
About Me
@OAuth_io
28. Headline should look like this
@Philocrate@OAuth_io
Pay attention to the “as a.”
Careful with "SaaS"
29. Headline should look like this
@Philocrate@OAuth_io
“As a service” means you are
selling a product, not a service
30. Headline should look like this
@Philocrate@OAuth_io
“SaaS”, “Web Service”...
= Business Model / Tech Notion
= “Get the advantages of a product,
but consume it like a service.”
31. Headline should look like this
@Philocrate@OAuth_io
“As a"
Not owned,
BUT “Always on” (utility computing)
32. Headline should look like this
@Philocrate@OAuth_io
Products are consistent
while services are not.
37. Headline should look like this
@Philocrate@OAuth_io
Companies want to
deliver products, not
services.
38. Headline should look like this
@Philocrate@OAuth_io
#1 HR
Service = you depend on the people
39. Headline should look like this
@Philocrate@OAuth_io
“Your most valuable assets walk in
and out of the door every day.”
!
A Service Company
40. Headline should look like this
@Philocrate@OAuth_io
#2 Marketing
A product is easier to sell
41. Headline should look like this
@Philocrate@OAuth_io
“To create a service business you can sell,
do whatever you can to make your
business have a product and a formula
that predictably delivers results.”
!
David Ogilvy
42. Headline should look like this
@Philocrate@OAuth_io
#3 Profitability
Services don’t scale
Less service = Higher gross margin
43. @Philocrate@OAuth_io
“Our API product doesn’t have this
feature. But we will sell service and
customize a plugin for this ONE client."
!
A CEO who doesn’t get SaaS
44. Headline should look like this
@Philocrate@OAuth_io
#4 Efficient Sales
Here
NOT here
The buyer can play with the product
45. Headline should look like this
@Philocrate@OAuth_io
#5 Production
Scalability is… possible
46. Headline should look like this
@Philocrate@OAuth_io
MUST be products
Bottom line:
49. Headline should look like this
@Philocrate@OAuth_io
1- Name it
2- Package it
3- Write instructions
4- Words of caution
5- Barcode it
6- Copywrite it
Follow the recipe:
Let’s try with an API?
50. Headline should look like this
@Philocrate@OAuth_io
1- Name it
2- Package it
3- Write instructions
4- Words of caution
5- Barcode it
6- Copywrite it
‣Oauth.io
‣APIs
‣API Doc
‣Terms of Use
‣SaaS
‣Licensed
How it works
Thanks P&G!
51. Headline should look like this
@Philocrate@OAuth_io
The API Product Manager makes
the magic happen