2. The Sun
• The Sun had circulations of 2,409,811 newspapers in 2013. It has
the largest UK newspaper circulation. By placing our newspaper
advertisement in The Sun it will therefore get a large circulation and
be advertised on a large scale increasing the public’s knowledge of
the documentary. Through this more people are likely to watch the
documentary as they are aware of it.
• The Sun is an established daily tabloid newspaper published in the
United Kingdom and Ireland. It is published by the News Group
Newspapers division of News UK, itself a wholly owned subsidiary
of Rupert Murdoch's News Corp. Since The Sun is a popular and
well known newspaper if our advertisement is featured in this
newspaper it is more likely to get recognised.
• The Sun Newspaper's target audience is adults, male and female in
the 18 – 45 years age bracket and in the working class. This matches
the target audience of our documentary which makes this an ideal
newspaper to place our print advertisement in.
3. • The Daily Mail is a British daily middle-market tabloid newspaper
owned by the Daily Mail and General Trust. This will allow our print
advertisement to be printed daily so there is more chance of it
getting noticed.
• First published in 1896 by Lord Northcliffe, it is the United
Kingdom's second biggest-selling daily newspaper after The Sun
with 1,863,151 circulations in 2013. Since it is the second biggestselling daily newspaper people are likely to see the advertisement.
• The Daily Mail targets the general public, mostly middle-class
people in their twenties and thirties, although people of older ages
also buy it as it carries important stories as well. The paper also
largely targets female readers, and some of its articles are written
from a female point of view. The target audience of this newspaper
matches the target audience of our documentary so it is an ideal
newspaper to place our print advertisement in.
4. • The Daily Mirror is a British national daily tabloid newspaper which
was founded in 1903. From 1985 to 1987, and from 1997 to 2002,
the title on its masthead was simply The Mirror. It had an average
daily circulation of 1,058,488 in January 2013 (which is the third
largest). Since the Daily Mirror is the third largest in circulation it
will spread the advertisement quickly and get it widely noticed.
• The Daily Mirror was launched on 2 November 1903 by Alfred
Harmsworth (later Lord Northcliffe) as a newspaper for women, run
by women. Hence the name: he said, "I intend it to be really a
mirror of feminine life as well on its grave as on its lighter sides....to
be entertaining without being frivolous, and serious without being
dull“. The target audience is working class females (mainly) and
males between the ages of 18-50. Advertising in this newspaper will
encourage more female viewers, which is good for the
documentary as they are less likely to watch a documentary about
fast food.
