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Communicating Through Social Media: Essential for RD's

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ElisabethRD

Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.

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Communicating Through Social Media: Essential for RD’s May 13, 2011 Presented at the New Jersey Dietetic Association 79th Annual Meeting Elisabeth D’Alto, RD D’Alto Nutrition, LLC a nutrition communications and consulting company www. daltonutrition .com Presentation  2011 D’Alto Nutrition, LLC
Learning Objectives ,[object Object],[object Object],[object Object]
Web 1.0 > Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Traditional Media vs. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 vs. Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Communication Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Takeover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quote by Nadine Fisher, MS, RD/LD Entrepreneur and Web Developer ,[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object],[object Object],[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object],[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Social Media Marketing Industry Report ,[object Object],[object Object]
“The New Phone” ,[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategic Plan
Four Steps ,[object Object],[object Object],[object Object],[object Object]
Create a Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Quote by Cheryl Toner, MS, RD President, CDT Consulting, LLC ,[object Object]
Goals of Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Facebook (founded in 2004) ,[object Object],[object Object],[object Object],[object Object],[object Object]
#2 Twitter (founded in 2006) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 Linked In (founded in 2002) ,[object Object],[object Object],[object Object]
Professional Networking and Linked In ,[object Object],[object Object]
Search Engine Rankings ,[object Object],[object Object]
#4 Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Tube (founded in 2005) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object]
Quote from Christine Palumbo, MBA, RD ,[object Object]
Building Relationships
Build Relationships ,[object Object],[object Object],[object Object],[object Object]
Build Relationships ,[object Object],[object Object]
Build Relationships ,[object Object],[object Object],[object Object],[object Object]
Deliver Great Content
Deliver Great Content ,[object Object],[object Object],[object Object],[object Object]
Deliver Great Content ,[object Object],[object Object],[object Object],[object Object]
Controversy - Good or Bad? ,[object Object],[object Object]
Deliver Great Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quote from Ellie Krieger, MS, RD ,[object Object]
Be Consistent and Follow Through
Be Consistent and Follow Through ,[object Object],[object Object],[object Object],[object Object]
Be Consistent and Follow Through ,[object Object],[object Object],[object Object],[object Object]
Be Consistent and Follow Through ,[object Object],[object Object],[object Object]
Strategy: Check out Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Opportunities for YOU
Quote by Dawn Jackson Blatner, RD, CDDS, LDN ,[object Object]
Raising Brand Visibility ,[object Object],[object Object],[object Object],[object Object]
Create the Conversation ,[object Object],[object Object],[object Object]
Quote by the Nutrition Twins ,[object Object]
Sorting Fact from Fiction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Separate Yourself from the Crowd ,[object Object],[object Object]
Quote by Jean Caton, MS, MBA, RD ,[object Object],[object Object],[object Object]
Who is the “real” expert? ,[object Object],[object Object]
Quote by Maye Musk, MS, RD ,[object Object],[object Object],[object Object]
Be Everywhere ,[object Object],[object Object],[object Object]
Networking is Key ,[object Object],[object Object],[object Object],[object Object]
Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Next??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Communicating Through Social Media: Essential for RD's

  • 1. Communicating Through Social Media: Essential for RD’s May 13, 2011 Presented at the New Jersey Dietetic Association 79th Annual Meeting Elisabeth D’Alto, RD D’Alto Nutrition, LLC a nutrition communications and consulting company www. daltonutrition .com Presentation  2011 D’Alto Nutrition, LLC
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  • 42.
  • 43. Be Consistent and Follow Through
  • 44.
  • 45.
  • 46.
  • 47.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.