1. ELISABETH WINDFELD
CAREER OBJECTIVE: Account - Sales Executive, Sales Representative, Business
Development, Account/Project Management, Marketing
A dynamic and passionate results-driven individual, who enjoys working in a fast paced and challenging
industry, has a record of formulating and executing high impact sales and marketing strategies of an
organization through innovative techniques and coordinated team efforts. Proven record of providing
immediate contributions by combining corporate sales/marketing expertise with bottom line approach to
business.
QUALIFICATIONS:
• Big Picture/Strategic Planning & Organizing • Superb Networking/Relationship Builder
• Self Motivated /Ambitious/ Multitasking • Problem Solving Skills/Results Oriented
• Exceptional Sell/ Negotiating/Closing Skills • Outstanding Team Building/Leadership
• Intuitive Business Insight • Excellent Written/Verbal/Presentation Skills
PROFESSIONAL EXPERIENCE/SELECTED ACHIEVEMENTS:
Corporate Sales USA & Canada 2009 - 2009
Doorland Group - Commercial Division
An industry leader manufacturing doors with core competencies in the custom commercial MDF paint grade and veneer Fire Rated and
Non Rated Doors. Main industry is the hospitality i.e. hotels (Trump, Plaza NY, Wynn-Vegas, Fontaine Bleu-Miami), casinos, resorts,
mixed use and condominium industry.
Scope of Position:
• Sell complete value add offering to B2B at mid and C-level management; primarily to major national corporations across USA
and Canada. i.e. developers/owners, contractors, project managers, architects, designers, distributors.
• RFQ’s in excess over 164% of next existing target.
• Drive new revenue through prospecting these corporations and qualifying deals at these C-levels for potential client
organizations. Regularly cold calling with ongoing persistence and consistent contact and own the results of the outcome;
includes meeting gross sales and value added sales objectives.
• Meet with key clients regularly, delivering sales presentations on corporate level to key clients, Lunch n Learn, maintaining
relationships, negotiating and closing deals
• Vision by developing strategic plans, direction and analytics for the organization to assist sales growth and consistent
implementation of best practices through managing/introducing a full range of sales and marketing programs throughout North
America.
• Develop and implement sales analytics to support processes like sales databases, targeted accounts, prospecting and sales
performance
• Develops long-term relationships with channel partners and key strategic clients; follows up on a regular basis
• Ensure budgets and forecasts expectations are met
• Represent the Company at various trade shows and association meetings to promote company and product
• Create, plan, develop and manage the marketing and telemarketing campaigns
• Design, creation and delivery of training programs (goals, incentive compensation plan, territory administration, sales
targets, value-selling tools etc.);
• Introduced/developed client relationship management (CRM) system to corporate advantage- up to date
• Keep abreast of industry trends and the performance of competitors and provide competitor profiles
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2. ELISABETH WINDFELD
• Work in concert with President to maintain consistency in brand image in North America§; contribute to the future growth of
a thriving company
Business Development Manager 2007-2008
Response Solutions – (Contract Position)
A company that provides custom merchandising and tactical marketing services in partnership with multinational manufacturers,
distributors, wholesalers and retailers. Coast to coast coverage through Food, Drug, Mass and C Channel - provides leading brands
with a valuable, tactical service that will help support the success of their product at the point of consumer contact and ultimately help
them sell more.
Accomplishments:
• Secured appointments/presented to clients and developed proposals for clients to secure new business
• High success rate for securing appointments/presenting –converting/closing the sale - Sales pipeline (6-8 months)
• Verified, built and contacted in excess of over 1000 clients from all targeted categories combining them to develop new CRM list.
• Developed a master document forecasting sales, categories for sales, direction and timing
• Implemented, researched and sourced CRM software for enterprise expansion
• Prepared company standard email attachment for introduction of services i.e. one page thumbnail sketch
• Coordinated and entered company into first trade show – handled and worked show
• Liaised and negotiated with selected clients to co-ordinate efforts for optimum show traffic and to develop new client leads.
• Reviewed and redesigned company printed collateral for company representation i.e. trade show hand outs, client brochures
Account-Sales Executive/Business Development 2001 - 2006
Windfeld Design & Construction Inc.
General Contracting of custom home renovations including: complete rebuilds i.e. gut house to studs (including plumbing and
electrical), building attached/unattached garages, additions, kitchens, bathrooms, basements, decks, porches etc.
Accomplishments:
Coordinated and managed all phases of day to day construction activity of homebuilding with customer service, sales, estimating,
formulating contracts, financial management, while maintaining positive relationship with owners to do it right, and complete the project
on time and on budget.
Sales and Marketing Manager 1989 - 2000
WMN inc. merged with Penta-Mark Communications Inc.
Specialized in the provision of custom designed sales and marketing tactics, which in turn align with company strategies to create
feasible solutions that work within their marketing mix.
Accomplishments:
• Accounts included: (partial list) TD Green Line, Levi’s, Nestle, Cantel Paging, Nabisco, Kraft, Wrangler, and Ford Motor Company
• Developed the company from inception to $2 million in sales in three years
• Planned, organized, directed, and controlled client projects which entailed comprehensive review of the critical factors of
Budgeting, Customer Service Delivery, Sales and Marketing, Market Demands, Quality Measurements, and other related areas.
• Played pivotal role in the development and implementation of innovative marketing strategies and proactive business plans
• Conceptualized and implemented multi-faceted promotional campaigns for Levi Strauss & Co., which continually exceeded their
expectations and led to a continued a long-standing relationship over a nine-year period.
• Provides a proven successful track record. Major clients (Cantel, Levi’s) selected our company as the key supplier, to market their
product and produce their catalogue
• Built and retained loyal client and supplier base./ Document all customer-related activities and opportunities in the CRM database.
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3. ELISABETH WINDFELD
EDUCATION/PROFESSIONAL TRAINING:
Durham College- Floral Arrangements – 2010 –Current – Hobby
The Professional Floral Design Program-PCDI Canada(Ashworth) Current 2010 -Hobby
Chief Architect 9, Punch, CAD
Plumbing, Intro; Carpentry I, II – Durham College -BIDS (Business Industry)
Shepherd Management Group (Marietta, GA)-Customer Driven Selling
ASM/AMM Sales/Marketing Manager - IBEC - (Int’l Business Education Center),
APM Print Manager
New Age Print Production - Level 3 -IBEC (Int’l Business Education Center),
Print Production, Understanding, and Evaluating Colour
Fitness - Seneca College (Qualified Personal Trainer)
Sales Promotion – IBEC - (Int’l Business Education Center)
Purchasing - American Management Association-
Fashion Merchandising - Diploma - Fashion Institute of Canada
SPECIAL INTERESTS/HOBBIES:
BOARD OF DIRECTORS - GRAC -Gift Representatives Association of Canada
BOARD OF DIRECTORS - North York Chamber of Commerce
• Golf, Sailing, Fitness, Running, Home Improvement, Gardening/Landscape
VOLUNTEER:
FAIRVIEW LODGE – Senior Long Term Care Facilities - 2010
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