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Putting passion back
In order to meet our investors’ expectations, we launched the
bold and innovative concept of Passion Investment® in 2007.
We started from a simple observation: investors no longer
have any real connection with their investments. Today’s
products are increasingly technical, complicated and
impersonal; in other words, they are not particularly
exciting. Investors now tend to look for diversification
and prefer solutions that offer tangibility and hold a
We therefore designed a product that moves away from
these “traditional” investments and the market fluctuations
– and consequent uncertainty – to which they are subject.
We decided to offer our passionate investors an opportunity
to invest in new asset classes, in specific niche investment themes
corresponding much more closely to their desire for diversification
and non-correlation. The idea is to put some excitement back into
investing and to recreate the link between investor and product.
In this context, investments in tangible, easily understood assets
emerge as an obvious and real alternative to traditional financial
The Passion Investment® concept“The Concept was designed to avoid some of the drawbacks of traditional financial products, such astheir extreme complexity and intangibility. Passion Investment® allows you to invest in tangible, easy-to-grasp assets, such as wine, diamonds, precious stones, manuscripts, art, watches and vintage cars– objects that are of great interest to our investors and a source of real pleasure. This is a completelydifferent approach to finance, focusing on tangibility and simplicity without sacrificing performance.“ Miriam Mascherin & Michel Tamisier Managing PartnersPutting passion backinto investmentIn order to meet our investors’ expectations, we launched thebold and innovative concept of Passion Investment® in 2007.We started from a simple observation: investors no longerhave any real connection with their investments. Today’sproducts are increasingly technical, complicated andimpersonal; in other words, they are not particularlyexciting. Investors now tend to look for diversificationand prefer solutions that offer tangibility and hold apersonal interest.We therefore designed a product that moves away fromthese “traditional” investments and the market fluctuations– and consequent uncertainty – to which they are subject.We decided to offer our passionate investors an opportunityto invest in new asset classes, in specific niche investment themescorresponding much more closely to their desire for diversificationand non-correlation. The idea is to put some excitement back intoinvesting and to recreate the link between investor and product.In this context, investments in tangible, easily understood assetsemerge as an obvious and real alternative to traditional financialinvestments.
The world of Passion Investment® : fine wines, diamonds, preciousstones, manuscripts, art, collectors’ watches and vintage cars, ...What if you were toinvest in your Passions ?The Passion that an individual can have for a precious objectis synonymous with pleasure, the achievement of an ambition,enthusiasm, new experiences, desire and excitement.A financial investment represents a medium to long term commitment,synonymous for some investors with non-correlation, reasoning,understanding the product in which they are investing, performance,diversification and tangibility.Passion Investment® offers investment solutions that stimulate bothyour imagination and your portfolio. You can combine enthusiasmand excitement with sound reasoning and performance.Transparent andregulated management Did you know?Elite’s Exclusive Collection SICAV aims to meet its investors’requirements with the launch of a series of themed sub-fundsinvesting in sectors that are not correlated with the financial markets.These investments are based on tangible assets with a high levelof personal significance. These “Passion Investments” combine ”Passion Investments” made in 2010expertise and prestige with profitability and enjoyment. were distributed as follows:With this SICAV, Elite Advisers brings together the concepts of Passionand Investment, enabling you to explore an alternative form of • 29% was allocated to luxury also continue to build upinvestment that nevertheless complies with the standards applicable collectibles: luxury cars, their collectionsto all investment funds : boats, jets, etc. • 8% was allocated to sports • 22% was allocated to investments: team sports,• A Luxembourg specialised investment fund art and 22% to jewellery, sailing, horse riding, etc.• Regulated, monitored management diamonds and watches • 5% was divided between• An open-ended investment fund • Coins, antiques and rare fine memberships of various• Regular net asset values wines accounted for 15%. clubs, travel, musical Fine wines remain a starting instruments, etc. point for new collectors asWith Passion Investment ® , your investment becomes more entry prices are still low, but (Source: Capgeminipersonal in nature and provides an alternative to the intangibility more experienced investors Passion Investments - 2011)and complexity of the world of finance. With Passion Investment®,your assets remain tangible and offer attractive potential returns. ELITE ADVISERS S.A. 5 Allée Scheffer ◆ L-2520 Luxembourg ◆ T : +(352) 26 25 99 84 ◆ F : +(352) 26 25 99 85 Past performances are no guarantee to future performances and these may vary over time. Internal sources