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Publicado el
Putting passion back
into investment:
In order to meet our investors’ expectations, we launched the
bold and innovative concept of Passion Investment® in 2007.
We started from a simple observation: investors no longer
have any real connection with their investments. Today’s
products are increasingly technical, complicated and
impersonal; in other words, they are not particularly
exciting. Investors now tend to look for diversification
and prefer solutions that offer tangibility and hold a
personal interest.
We therefore designed a product that moves away from
these “traditional” investments and the market fluctuations
– and consequent uncertainty – to which they are subject.
We decided to offer our passionate investors an opportunity
to invest in new asset classes, in specific niche investment themes
corresponding much more closely to their desire for diversification
and non-correlation. The idea is to put some excitement back into
investing and to recreate the link between investor and product.
In this context, investments in tangible, easily understood assets
emerge as an obvious and real alternative to traditional financial
investments.
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