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1. Analice una pregunta planteada por el gerente de estrategia de rutas de
   American Airlines: “¿Por qué una línea aérea no puede dar servicio en
   cualquier parte del mundo demostrando simplemente que puede y está
   dispuesta a cumplir con las leyes laborales y mercantiles del país anfitrión?”




2. El presidente de Japan Airlines ha argumentado que las líneas aéreas
   estadounidenses realizan dumping en servicios aéreos en las rutas entre
   Estados Unidos y Europa, lo que significa que están vendiendo por debajo del
   costo debido al dinero que están perdiendo. ¿Deben los gobiernos fijar precios
   de tal manera que las líneas aéreas ganen dinero en las rutas?




3. ¿Cuáles serían las consecuencias si unas cuantas líneas aéreas grandes o redes
   dominaran el servicio aéreo global?




4. Algunas líneas aéreas, como Southwest y Alaska Air, han sobrevivido como
   participantes de nichos sin operar a nivel internacional ni establecer alianzas
   con líneas aéreas internacionales. ¿Pueden seguir con esta estrategia?

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Preguntas capitulo 14

  • 1. 1. Analice una pregunta planteada por el gerente de estrategia de rutas de American Airlines: “¿Por qué una línea aérea no puede dar servicio en cualquier parte del mundo demostrando simplemente que puede y está dispuesta a cumplir con las leyes laborales y mercantiles del país anfitrión?” 2. El presidente de Japan Airlines ha argumentado que las líneas aéreas estadounidenses realizan dumping en servicios aéreos en las rutas entre Estados Unidos y Europa, lo que significa que están vendiendo por debajo del costo debido al dinero que están perdiendo. ¿Deben los gobiernos fijar precios de tal manera que las líneas aéreas ganen dinero en las rutas? 3. ¿Cuáles serían las consecuencias si unas cuantas líneas aéreas grandes o redes dominaran el servicio aéreo global? 4. Algunas líneas aéreas, como Southwest y Alaska Air, han sobrevivido como participantes de nichos sin operar a nivel internacional ni establecer alianzas con líneas aéreas internacionales. ¿Pueden seguir con esta estrategia?