1. Online Personal Branding
LinkedIn is your new best friend

2. Paper resumes are dead

3. What is your online personal brand?

4. • Professional network
• Making connections
• First place employers look
• Online resume
• Summary, recommendations, portfolio

5. Go to your LinkedIn profile

6. Go to your
Privacy & Settings

7. When you look at
your LinkedIn profile,
what do you think
stands out the most?

8. Header Box
Picture
Title
Connections

9. Summary
• First-person
• Personal
• Key words
• Contact links

10. Update Work Experience
Title Logo
What you did

11. Recommendations

12. A great example profile:
Melinda Brunell
• Header: picture, title, 500+
connections
• Blog posts
• Well-written summary
• Work experience with
recommendations and examples of her
work
• Skills and endorsements
• Honors and Awards

13. On LinkedIn
Extra Features

14. How to find
people:
Advanced
search

15. Staying Engaged
The more engaged you are,
the more you are seen.
• Follow influencers,
publications, and companies
• Like, comment, share
• Just 5 minutes a day!

16. Profile Who’s Viewed Your Profile
Who’s viewed your profile and how you rank

17. Find Jobs
1. Jobs
2. Keywords and location
3. Narrow your search
4. Save search

18. What did we learn?
• Having an online presence is the new resume
• LinkedIn is the best professional platform
• Best ways to make your profile stand out
• Stay engaged
I’m here to help!

19. What’s next?
1.Write your summary.
2.Get 200 or more connections.
3.Ask for a recommendation.

20. Questions?