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Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Sparking	
  Your	
  Creative	
  
Juices	
  
Elizabeth	
  Rosenzweig	
  
Senior	
  Usability	
  Consultant,	
  Adjunct	
  Professor	
  
Bentley	
  University,	
  Design	
  and	
  Usablitty	
  Center	
  
Agenda	
  
!   Introduction	
  
!   Creative	
  Process	
  
!   Innovation	
  
!   Invention	
  
!   Inventions	
  that	
  changed	
  the	
  world	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
•  Innovative	
  User	
  
Centered	
  Design	
  
•  Examples	
  
•  Final	
  Exercise	
  
•  Wrap	
  
	
  
Creativity	
  
!   Wikipedia:	
  Creativity	
  refers	
  to	
  the	
  phenomenon	
  whereby	
  
something	
  new	
  is	
  created	
  which	
  has	
  some	
  kind	
  of	
  value.	
  What	
  
counts	
  as	
  "new"	
  may	
  be	
  in	
  reference	
  to	
  the	
  individual	
  creator,	
  or	
  to	
  
the	
  society	
  or	
  domain	
  within	
  which	
  the	
  novelty	
  occurs.	
  What	
  
counts	
  as	
  "valuable"	
  is	
  similarly	
  defined	
  in	
  a	
  variety	
  of	
  ways.	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Creativity	
  
	
  
!   “Creativity	
  comes	
  from	
  trust.	
  Trust	
  your	
  instincts.”	
  
Rita	
  Mae	
  Brown,	
  author	
  
!   Creative	
  process	
  includes	
  
!   	
  A	
  vision	
  
!   Ability	
  to	
  focus	
  on	
  task	
  	
  
!   Enjoyment,	
  satisfaction,	
  sometimes	
  loss	
  of	
  self-­‐
consciousness	
  
!   Immediate	
  feedback	
  (to	
  determine	
  success	
  and	
  failure)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Innovation	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Innovation	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
!   “Sometime	
  when	
  you	
  innovate	
  you	
  make	
  mistakes.	
  It	
  
is	
  best	
  to	
  admit	
  them	
  quickly,	
  and	
  get	
  on	
  with	
  
improving	
  your	
  other	
  innovations.”	
  Steve	
  Jobs,	
  CEO,	
  
inventor	
  
!   Combines	
  many	
  
disciplines	
  
!   Needs	
  a	
  vision	
  	
  
Sparking your creative juices 2013
Creativity	
  and	
  
Innovation 	
  	
  
!   Common	
  theme	
  
!   A	
  new	
  idea	
  
!   Solving	
  a	
  problem	
  
!   A	
  vision	
  
!   Focusing	
  
!   Iteration	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Invention	
  
!   “Necessity,	
  who	
  is	
  the	
  mother	
  of	
  invention”	
  
Plato	
  	
  The	
  Republic.	
  Greek	
  author	
  &	
  
philosopher	
  in	
  Athens	
  (427	
  BC	
  -­‐	
  347	
  BC)	
  	
  
!   Necessity	
  sees	
  a	
  problem	
  and	
  solves	
  it.	
  
!   Basic	
  science-­‐	
  test	
  a	
  hypothesis,	
  refine	
  the	
  idea	
  
!   Trial	
  and	
  error-­‐	
  not	
  afraid	
  to	
  make	
  mistakes	
  
and	
  learn	
  from	
  them	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Creating	
  Something	
  
New	
  
!   “The	
  creation	
  of	
  something	
  new	
  is	
  not	
  accomplished	
  
by	
  the	
  intellect,	
  but	
  by	
  the	
  play	
  instinct	
  acting	
  from	
  
inner	
  necessity.”	
  	
  	
  	
  	
  	
  Carl	
  Jung	
  	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Where	
  do	
  you	
  start 	
  	
  
!   Find	
  a	
  problem	
  that	
  needs	
  to	
  be	
  solved	
  
OR	
  	
  
!   Find	
  a	
  problem	
  that	
  YOU	
  think	
  need	
  to	
  be	
  solved	
  and	
  
you	
  have	
  some	
  ideas	
  	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Any	
  problem	
  that	
  exists	
  
has	
  a	
  solution	
  
!   The	
  key	
  is	
  not	
  to	
  rush	
  the	
  answer,	
  many	
  problems	
  are	
  
solved	
  through	
  your	
  unconscious	
  mind.	
  
!   Do	
  the	
  work	
  of	
  defining	
  the	
  problem	
  
!   ITERATE	
  
!   Research	
  the	
  solution,	
  experiment,	
  learn	
  from	
  your	
  
mistakes	
  
!   Live	
  with	
  some	
  questions	
  
!   Test	
  the	
  results	
  	
  
!   Evolve	
  the	
  idea!	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Live	
  the	
  Questions	
  
“Live	
  the	
  questions	
  now.	
  Perhaps	
  then,	
  someday	
  far	
  in	
  the	
  
future,	
  you	
  will	
  gradually,	
  without	
  even	
  noticing	
  it,	
  live	
  
your	
  way	
  into	
  the	
  answer.	
  “	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Rainer	
  Maria	
  Rilke,	
  poet,	
  author	
  
	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Exercise	
  
!   Pairs	
  
!   You	
  are	
  experts	
  	
  and	
  there	
  is	
  at	
  least	
  one	
  topic	
  you	
  
know	
  a	
  lot	
  about.	
  
!   Dialogue	
  on	
  your	
  one	
  problem	
  you	
  see	
  and	
  how	
  you	
  
would	
  solve	
  it.	
  What	
  problem	
  out	
  there	
  really	
  needs	
  
solving?	
  
!   Share	
  it	
  with	
  us.	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Inventions	
  that	
  
Changed	
  the	
  World	
  
!   Around	
  the	
  World	
  
!   Some	
  recent	
  invention	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Invention	
  of	
  the	
  Mirror	
  	
  
!   Water	
  as	
  the	
  first	
  mirror	
  
!   Glass	
  was	
  invented	
  in	
  Lebanon,	
  near	
  
Syria.	
  
!   Not	
  a	
  surprise	
  that	
  mirrors	
  were	
  
invented	
  in	
  Syria	
  
!   Name	
  of	
  inventor	
  is	
  unknown	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Automated	
  Spinning	
  Wheel	
  	
  
!   Weavers	
  had	
  become	
  faster,	
  so	
  
spinners	
  had	
  to	
  get	
  faster	
  to	
  keep	
  up	
  
production.	
  
	
  
1764,	
  a	
  British	
  carpenter	
  and	
  weaver	
  
named	
  James	
  Hargreaves	
  invented	
  an	
  
improved	
  spinning	
  jenny	
  .	
  
	
  
Spinner	
  machines	
  like	
  the	
  spinning	
  
wheel	
  and	
  the	
  spinning	
  jenny	
  made	
  
the	
  threads	
  and	
  yarns	
  used	
  by	
  
weavers	
  in	
  their	
  looms.	
  	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Engines	
  
!   In	
  1712,	
  Thomas	
  Newcomen	
  
together	
  with	
  John	
  Calley	
  built	
  
their	
  first	
  steam	
  engine	
  (	
  top	
  of	
  a	
  
water	
  filled	
  mine	
  shaft)	
  	
  
!   	
  The	
  invention	
  of	
  engines,	
  the	
  
first	
  being	
  steam	
  engines	
  provide	
  
automation	
  of	
  tasks,	
  
transportation,	
  easier	
  life	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Invention	
  of	
  Electricity	
  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Invention	
  of	
  Electricity	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Clothes	
  Washer	
  
!   Originally	
  people	
  
hand	
  washed	
  their	
  
cloths	
  in	
  rivers	
  and	
  
lakes.	
  	
  
!   	
  A	
  scrub	
  board	
  was	
  
the	
  first	
  invention	
  in	
  
1797	
  by	
  James	
  King.	
  	
  
!   	
  1858	
  Hamilton	
  Smith	
  
invented	
  a	
  machine	
  
that	
  would	
  rotate	
  
clothes	
  while	
  
washing	
  them.	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Improving	
  Quality	
  of	
  
Life	
  
!  Having	
  fun!	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Putting	
  things	
  together	
  in	
  
a	
  new	
  way	
  
!   Reese	
  Peanut	
  Butter	
  Cups	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Who	
  thought	
  of	
  this?	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
KodPhotography	
  
!  A	
  technology	
  that	
  had	
  to	
  evolve.	
  
!  One	
  man	
  found	
  a	
  solution	
  to	
  a	
  user	
  problem	
  and	
  changed	
  the	
  world.Invention	
  of	
  Photography	
  	
  
Timeline	
  
!  	
  Camera	
  obscura	
  used	
  to	
  form	
  images	
  on	
  walls	
  in	
  darken	
  rooms	
  (image	
  formation	
  from	
  a	
  pihole)	
  
!  16-­‐17th	
  centurn	
  camera	
  obscuraused	
  by	
  artists	
  for	
  portraits	
  
!  1816	
  Nicéphore	
  Niépce	
  combines	
  the	
  camera	
  obscura	
  with	
  photosensitive	
  paper	
  	
  
!  1826:	
  Niépce	
  creates	
  a	
  permanent	
  image	
  
!  1834:	
  Henry	
  Fox	
  Talbot	
  creates	
  permanent	
  (negative)	
  images	
  using	
  paper	
  soaked	
  in	
  silver	
  chloride	
  and	
  fixed	
  with	
  a	
  salt	
  solution.	
  Talbot	
  created	
  positive	
  images	
  by	
  contact	
  printing	
  onto	
  another	
  sheet	
  of	
  paper.	
  
!  1837:	
  Louis	
  Daguerre	
  creates	
  images	
  on	
  silver-­‐plated	
  copper,	
  coated	
  with	
  silver	
  iodide	
  and	
  "developed"	
  with	
  warmed	
  mercury;	
  Daguerre	
  is	
  awarded	
  a	
  state	
  pension	
  by	
  the	
  French	
  government	
  in	
  exchange	
  for	
  
publication	
  of	
  methods	
  and	
  the	
  rights	
  by	
  other	
  French	
  citizens	
  to	
  use	
  the	
  Daguerreotype	
  process.	
  
!  1841:	
  Talbot	
  patents	
  his	
  process	
  under	
  the	
  name	
  "calotype”.	
  
!  1851-­‐1888	
  evolouion	
  inventions	
  include	
  dry	
  plate,	
  color	
  and	
  portait	
  salons	
  
!  1880	
  George	
  Eastmna	
  opnes	
  Eastman	
  Dry	
  Plate	
  Company	
  in	
  rochester,	
  NY	
  
!  1888	
  First	
  Kodak	
  caemara	
  wi	
  h	
  a	
  20	
  foot	
  	
  
!  1889	
  Seoncd	
  Kodak	
  Camera	
  will	
  roll	
  of	
  film	
  instead	
  of	
  paper	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Large	
  Format,	
  wet	
  plate	
  photograph	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Sparking your creative juices 2013
!   Wet	
  plate	
  process,	
  portable?	
  Easy	
  to	
  use?	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
!   George	
  Eastman	
  and	
  Thomas	
  Edison	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Inventors	
  
!   "You	
  press	
  the	
  button,	
  we	
  
do	
  the	
  rest"	
  promised	
  
George	
  Eastman	
  in	
  1888	
  
!   Collaboration,	
  Eastman	
  
created	
  the	
  film	
  that	
  
enabled	
  Thomas	
  Edison’s	
  
motion	
  picture	
  camera	
  in	
  
1891.	
  
!   http://inventors.about.com	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  	
  Centered	
  Design	
  
Solution	
  	
  
!   Smaller	
  camera	
  
!   Dry	
  film	
  
!   Roll	
  film	
  
!   One	
  button-­‐	
  you	
  push	
  it	
  we	
  
do	
  the	
  rest	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Kodak	
  Camera	
  	
  1888	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
George	
  Eastman	
  with	
  
the	
  Kodak	
  Camera	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Advertisement	
  for	
  
Kodak	
  Brownie	
  
Camera	
  1900	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Instructions	
  for	
  using	
  the	
  Kodak	
  camera	
  
Kodak	
  Park,	
  Rochester,	
  New	
  York	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
New	
  inventions 	
  	
  
!   Build	
  on	
  something	
  that	
  already	
  exists	
  
!   Brings	
  together	
  things	
  that	
  have	
  not	
  been	
  put	
  
together	
  before	
  
!   Solves	
  a	
  problem	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Bill	
  Buxton:	
  "Great	
  design	
  is	
  as	
  much	
  about	
  prospecting	
  in	
  the	
  past	
  as	
  it	
  is	
  about	
  
inventing	
  the	
  future.	
  This	
  we	
  can	
  see	
  in	
  the	
  following	
  tale	
  of	
  two	
  pocket-­‐sized	
  
examples	
  of	
  personal	
  technology	
  –	
  separated	
  by	
  76	
  years.	
  
	
  
In	
  1926,	
  Kodak	
  launched	
  the	
  third	
  generation	
  of	
  their	
  Vest	
  Pocket	
  camera	
  line,	
  the	
  
Series	
  III.	
  This	
  version	
  of	
  the	
  camera	
  was	
  released	
  in	
  April,	
  1928	
  under	
  the	
  name,	
  
the	
  Vanity	
  Kodak.	
  
	
  
	
  2003,	
  Apple	
  Computer	
  had	
  just	
  launched	
  the	
  third	
  generation	
  of	
  their	
  iPod	
  MP3	
  
music	
  player.	
  This	
  version	
  of	
  the	
  iPod	
  was	
  released	
  in	
  January,	
  2004	
  under	
  the	
  
name,	
  the	
  iPod	
  Mini.	
  
Learning	
  from	
  the	
  Past 	
  	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Many	
  inventions	
  together,	
  
can	
  point	
  us	
  to	
  another	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Old	
  and	
  New	
  
Photography 	
   	
  	
  
!   Traditional	
  photography	
  changed	
  the	
  world	
  of	
  1900s	
  
!   Digital	
  Photography	
  could	
  change	
  the	
  world	
  of	
  2000s	
  
but	
  has	
  yet	
  to	
  make	
  that	
  leap	
  
!   Is	
  there	
  an	
  opportunity	
  to	
  build	
  on	
  this	
  foundation?	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Exercise	
  
!   Real	
  brainstorm	
  about	
  solution	
  to	
  a	
  problem	
  
!   Get	
  into	
  groups	
  of	
  4	
  or	
  5	
  
!   Agree	
  to	
  focus	
  on	
  a	
  a	
  problem	
  based	
  on	
  an	
  issue	
  from	
  
your	
  last	
  exercise	
  (What	
  are	
  you	
  an	
  expert	
  on?)	
  
!   See	
  how	
  many	
  different	
  solutions	
  you	
  can	
  come	
  up	
  
with	
  in	
  10	
  minutes	
  (Use	
  flipchart	
  to	
  list	
  solutions)	
  
!   Present	
  them	
  to	
  class	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  versus	
  
Technology	
  Driven	
  
Problem	
  
definition	
  
Technology	
  
available	
  
Possible	
  
solutions	
  
End	
  
Product	
  
Marketing	
  
Possibilities	
  Problem	
  
solution	
  
End	
  
Product	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
  
Technology	
  
available	
  
Brainstorm	
  	
  
Possible	
  
solutions	
  
End	
  Product	
  
Marketing	
  
Possibilities	
  
Problem	
  
solution	
  
User	
  
Feedback	
  
(edits	
  ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
You	
  are	
  inventors	
  
!   You	
  solve	
  problems	
  everyday	
  
!   Examples	
  everywhere	
  
!   Examples	
  in	
  your	
  company	
  
!   Examples	
  in	
  your	
  institution	
  
How	
  to	
  Innovate:	
  
Brainstorm	
  
!   Choose	
  a	
  problem	
  you	
  want	
  to	
  solve	
  
!   Brainstorm	
  exercise:	
  
!   What	
  problems	
  do	
  we	
  have	
  today	
  to	
  solve:	
  
!   What	
  is	
  technology	
  available	
  
!   How	
  can	
  we	
  put	
  technology	
  together	
  to	
  solve	
  these	
  
problems	
  
!   Remember	
  rules:	
  
!   Don’t	
  restrain	
  your	
  ideas	
  
!   Don’t	
  dismiss	
  ideas	
  that	
  are	
  not	
  fully	
  developed	
  
!   Be	
  patient,	
  allow	
  ideas	
  to	
  sit	
  and	
  evolve	
  
!   No	
  editing,	
  that	
  comes	
  later	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
  
Technology	
  
available	
  
Brainstorm	
  	
  
Possible	
  solutions	
  
End	
  Product	
  
Marketing	
  
Possibilities	
  
Problem	
  
solution	
  
User	
  
Feedback	
  
(edits	
  ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
  
Technology	
  available	
  
Brainstorm	
  	
  
Possible	
  
solutions	
  
End	
  Product	
  
Marketing	
  
Possibilities	
  
Problem	
  
solution	
  
User	
  
Feedback	
  
(edits	
  ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
   Technology	
  
available	
  
Brainstorm	
  	
  
Possible	
  
solutions	
  
End	
  Product	
  
Marketing	
  Possibilities	
  
Problem	
  
solution	
  
User	
  
Feedback	
  
(edits	
  ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Exercise	
  
Design	
  a	
  focus	
  group	
  or	
  contextual	
  inquiry	
  to	
  research	
  your	
  
new	
  idea	
  
•  Define	
  who	
  is	
  your	
  user?	
  
•  What	
  do	
  you	
  want	
  to	
  know	
  about	
  them?	
  
•  What	
  is	
  the	
  issues	
  you	
  want	
  to	
  uncover?	
  
•  What	
  do	
  you	
  expect	
  to	
  find?	
  What	
  is	
  your	
  hypothesis?	
  
•  How	
  did	
  it	
  turn	
  out?	
  
•  What	
  do	
  you	
  think	
  about	
  the	
  issue	
  now?	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
  
Technology	
  
available	
  
Brainstorm	
  	
  
Possible	
  
solutions	
  
End	
  Product	
  
Marketing	
  
Possibilities	
  
Problem	
  
solution	
  
User	
  Feedback	
  (edits	
  
ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Exercise	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Exercise	
  
Design	
  a	
  usability	
  test	
  for	
  a	
  paper	
  prototype	
  of	
  your	
  new	
  
idea	
  
•  Who	
  is	
  your	
  user?	
  (Is	
  it	
  the	
  same	
  people	
  as	
  your	
  focus	
  
group?)	
  
•  Use	
  a	
  paper	
  prototype	
  to	
  do	
  the	
  test	
  
•  What	
  did	
  you	
  learn?	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
User	
  Driven	
  Innovation	
  
Problem	
  
definition	
  
Technology	
  
available	
  
Brainstorm	
  	
  
Possible	
  
solutions	
  
End	
  Product	
  
Marketing	
  
Possibilities	
  
Problem	
  solution	
  
User	
  
Feedback	
  
(edits	
  
ideas)	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Exercise:	
  
Making	
  Connections	
  
!   Use	
  examples	
  from	
  earlier	
  exercise:	
  
!   What	
  was	
  the	
  most	
  promising	
  idea	
  
!   Brainstorm	
  
!   What	
  problems	
  do	
  we	
  have	
  today	
  to	
  solve:	
  
!   What	
  is	
  technology	
  available	
  
!   How	
  can	
  we	
  put	
  technology	
  together	
  to	
  solve	
  these	
  
problems	
  
!   Group	
  or	
  small	
  group	
  depending	
  on	
  size	
  
!   Report	
  back	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
My	
  Patents	
  
1  7,028,253	
   	
   	
  Agent	
  for	
  integrated	
  annotation	
  and	
  retrieval	
  of	
  images	
  ARIA	
  
2	
  	
  	
  	
  	
  	
  7,020,848	
   	
  	
   	
  Comprehensive,	
  multi-­‐dimensional	
  graphical	
  user	
  
interface	
  using	
  picture	
  metadata	
  for	
  navigating	
  and	
  retrieving	
  pictures	
  in	
  a	
  
picture	
  database	
  
	
  
3  6,950,989	
  	
  	
   	
  Timeline-­‐based	
  graphical	
  user	
  interface	
  for	
  efficient	
  image	
  
database	
  browsing	
  and	
  retrieval	
  
	
  
4	
   	
  6,883,146	
  	
   	
  Picture	
  database	
  graphical	
  user	
  interface	
  utilizing	
  map-­‐based	
  
metaphors	
  for	
  efficient	
  browsing	
  and	
  retrieving	
  of	
  pictures	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Intelligent	
  User	
  Interface	
  
for	
  Visual	
  Systems	
  
!   I	
  was	
  frustrated	
  by	
  trying	
  to	
  find	
  my	
  pictures	
  on	
  my	
  
computer	
  
!   I	
  saw	
  many	
  other	
  people	
  frustrated	
  by	
  the	
  same	
  
things	
  
!   I	
  went	
  to	
  my	
  friends	
  at	
  Massachusetts	
  Institute	
  of	
  
Technology	
  (MIT)	
  to	
  brainstorm	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
ARIA	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
ARIA	
  
! http://web.media.mit.edu/~lieber/Lieberary/Aria/Aria-­‐Intro.html	
  
! http://web.media.mit.edu/~lieber/Lieberary/Aria/Commonsense-­‐Aria-­‐Demo.swf	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
ARIA	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Another	
  Example:	
  
World	
  Usability	
  Day	
  
!   See	
  a	
  need	
  and	
  search	
  for	
  a	
  solution	
  
!   Let	
  the	
  idea	
  develop	
  over	
  time	
  
!   First	
  World	
  Usability	
  Day	
  was	
  2005	
  
!   6th	
  World	
  Usability	
  Day,	
  November	
  11,	
  2010	
  
!   44	
  countries,	
  40,000	
  participants,	
  10,000	
  volunteers	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
World Usability Day 2010 will serve as an impetus to creating greater awareness
for designs, products and services that improve and facilitate communication
around the world,
Communication is the theme for World Usability Day 2010
!"#$%&'()*+$+,-&.)-&
)//"0/12(&3"/"#)#-&
45)+#&6"#&7898:&&&&&&&&&&
!"#$%!&#'()%*)++,!
-)./!0$.1!"#$%!&#'()%*)++,!$.2!
1#!2.,!.*#31!'#443%5'.6#%!
www.worldusabilityday.org	
  
	
  
How	
  did	
  I	
  do	
  it?	
  
!   I	
  had	
  some	
  big	
  questions	
  
!   I	
  had	
  some	
  big	
  problems	
  
!   I	
  know	
  about	
  some	
  technology	
  and	
  asked	
  for	
  advice	
  
on	
  issues	
  I	
  didn’t	
  know	
  
!   I	
  focused	
  on	
  a	
  narrow	
  piece	
  of	
  the	
  problem	
  
!   I	
  didn’t	
  rush	
  the	
  answers	
  
!   I	
  kept	
  working	
  the	
  issues	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Exercise:	
  
Making	
  Connections	
  
!   Use	
  examples	
  from	
  earlier	
  exercise:	
  
!   What	
  was	
  the	
  most	
  promising	
  idea	
  
!   Brainstorm	
  
!   What	
  problems	
  do	
  we	
  have	
  today	
  to	
  solve:	
  
!   What	
  is	
  technology	
  available	
  
!   How	
  can	
  we	
  put	
  technology	
  together	
  to	
  solve	
  these	
  
problems	
  
!   Group	
  or	
  small	
  group	
  depending	
  on	
  size	
  
!   Report	
  back	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  Bubble	
  Mountain	
  Consulting	
  
Sparking	
  Your	
  Creative	
  
Juices	
  	
  
!   Creative	
  process	
  
!   Innovation	
  and	
  Invention	
  
!   Let	
  your	
  unconscious	
  mind	
  help	
  you	
  
!   Let	
  others	
  help	
  you	
  
!   Find	
  a	
  problem	
  you	
  have	
  passion	
  about	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Contact	
  information	
  	
  
!   Elizabeth	
  Rosenzweig	
  
! www.bubblemountain.com	
  
! www.worldusabilityday.com	
  
	
  
! Eliz@bubblemountain.com 	
  	
  
!   617-­‐244-­‐6905	
  
Elizabeth	
  	
  Rosenzweig,	
  	
  	
  @	
  2010	
  
Sparking	
  Your	
  Creative	
  
Juices	
  
Elizabeth	
  Rosenzweig	
  
Bentley	
  University	
  
Design	
  and	
  Usability	
  Center	
  
erosenzweig@bentley.edu	
  

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Sparking your creative juices 2013

  • 1. Elizabeth    Rosenzweig,      @  2010   Sparking  Your  Creative   Juices   Elizabeth  Rosenzweig   Senior  Usability  Consultant,  Adjunct  Professor   Bentley  University,  Design  and  Usablitty  Center  
  • 2. Agenda   !   Introduction   !   Creative  Process   !   Innovation   !   Invention   !   Inventions  that  changed  the  world   Elizabeth    Rosenzweig,      @  2010   •  Innovative  User   Centered  Design   •  Examples   •  Final  Exercise   •  Wrap    
  • 3. Creativity   !   Wikipedia:  Creativity  refers  to  the  phenomenon  whereby   something  new  is  created  which  has  some  kind  of  value.  What   counts  as  "new"  may  be  in  reference  to  the  individual  creator,  or  to   the  society  or  domain  within  which  the  novelty  occurs.  What   counts  as  "valuable"  is  similarly  defined  in  a  variety  of  ways.   Elizabeth    Rosenzweig,      @  2010  
  • 4. Creativity     !   “Creativity  comes  from  trust.  Trust  your  instincts.”   Rita  Mae  Brown,  author   !   Creative  process  includes   !    A  vision   !   Ability  to  focus  on  task     !   Enjoyment,  satisfaction,  sometimes  loss  of  self-­‐ consciousness   !   Immediate  feedback  (to  determine  success  and  failure)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 5. Innovation   Elizabeth    Rosenzweig,      @  2010  
  • 6. Innovation   Elizabeth    Rosenzweig,      @  2010   !   “Sometime  when  you  innovate  you  make  mistakes.  It   is  best  to  admit  them  quickly,  and  get  on  with   improving  your  other  innovations.”  Steve  Jobs,  CEO,   inventor   !   Combines  many   disciplines   !   Needs  a  vision    
  • 8. Creativity  and   Innovation     !   Common  theme   !   A  new  idea   !   Solving  a  problem   !   A  vision   !   Focusing   !   Iteration   Elizabeth    Rosenzweig,      @  2010  
  • 9. Invention   !   “Necessity,  who  is  the  mother  of  invention”   Plato    The  Republic.  Greek  author  &   philosopher  in  Athens  (427  BC  -­‐  347  BC)     !   Necessity  sees  a  problem  and  solves  it.   !   Basic  science-­‐  test  a  hypothesis,  refine  the  idea   !   Trial  and  error-­‐  not  afraid  to  make  mistakes   and  learn  from  them   Elizabeth    Rosenzweig,      @  2010  
  • 10. Creating  Something   New   !   “The  creation  of  something  new  is  not  accomplished   by  the  intellect,  but  by  the  play  instinct  acting  from   inner  necessity.”            Carl  Jung     Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 11. Where  do  you  start     !   Find  a  problem  that  needs  to  be  solved   OR     !   Find  a  problem  that  YOU  think  need  to  be  solved  and   you  have  some  ideas     Elizabeth    Rosenzweig,      @  2010  
  • 12. Any  problem  that  exists   has  a  solution   !   The  key  is  not  to  rush  the  answer,  many  problems  are   solved  through  your  unconscious  mind.   !   Do  the  work  of  defining  the  problem   !   ITERATE   !   Research  the  solution,  experiment,  learn  from  your   mistakes   !   Live  with  some  questions   !   Test  the  results     !   Evolve  the  idea!   Elizabeth    Rosenzweig,      @  2010  
  • 13. Live  the  Questions   “Live  the  questions  now.  Perhaps  then,  someday  far  in  the   future,  you  will  gradually,  without  even  noticing  it,  live   your  way  into  the  answer.  “                                                                      Rainer  Maria  Rilke,  poet,  author     Elizabeth    Rosenzweig,      @  2010  
  • 14. Exercise   !   Pairs   !   You  are  experts    and  there  is  at  least  one  topic  you   know  a  lot  about.   !   Dialogue  on  your  one  problem  you  see  and  how  you   would  solve  it.  What  problem  out  there  really  needs   solving?   !   Share  it  with  us.   Elizabeth    Rosenzweig,      @  2010  
  • 15. Inventions  that   Changed  the  World   !   Around  the  World   !   Some  recent  invention   Elizabeth    Rosenzweig,      @  2010  
  • 16. Invention  of  the  Mirror     !   Water  as  the  first  mirror   !   Glass  was  invented  in  Lebanon,  near   Syria.   !   Not  a  surprise  that  mirrors  were   invented  in  Syria   !   Name  of  inventor  is  unknown   Elizabeth    Rosenzweig,      @  2010  
  • 17. Automated  Spinning  Wheel     !   Weavers  had  become  faster,  so   spinners  had  to  get  faster  to  keep  up   production.     1764,  a  British  carpenter  and  weaver   named  James  Hargreaves  invented  an   improved  spinning  jenny  .     Spinner  machines  like  the  spinning   wheel  and  the  spinning  jenny  made   the  threads  and  yarns  used  by   weavers  in  their  looms.     Elizabeth    Rosenzweig,      @  2010  
  • 18. Engines   !   In  1712,  Thomas  Newcomen   together  with  John  Calley  built   their  first  steam  engine  (  top  of  a   water  filled  mine  shaft)     !    The  invention  of  engines,  the   first  being  steam  engines  provide   automation  of  tasks,   transportation,  easier  life   Elizabeth    Rosenzweig,      @  2010  
  • 19. Invention  of  Electricity  The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Elizabeth    Rosenzweig,      @  2010  
  • 20. Invention  of  Electricity   Elizabeth    Rosenzweig,      @  2010  
  • 21. Clothes  Washer   !   Originally  people   hand  washed  their   cloths  in  rivers  and   lakes.     !    A  scrub  board  was   the  first  invention  in   1797  by  James  King.     !    1858  Hamilton  Smith   invented  a  machine   that  would  rotate   clothes  while   washing  them.   Elizabeth    Rosenzweig,      @  2010  
  • 22. Improving  Quality  of   Life   !  Having  fun!   Elizabeth    Rosenzweig,      @  2010  
  • 23. Putting  things  together  in   a  new  way   !   Reese  Peanut  Butter  Cups   Elizabeth    Rosenzweig,      @  2010  
  • 24. Who  thought  of  this?   Elizabeth    Rosenzweig,      @  2010  
  • 25. KodPhotography   !  A  technology  that  had  to  evolve.   !  One  man  found  a  solution  to  a  user  problem  and  changed  the  world.Invention  of  Photography     Timeline   !   Camera  obscura  used  to  form  images  on  walls  in  darken  rooms  (image  formation  from  a  pihole)   !  16-­‐17th  centurn  camera  obscuraused  by  artists  for  portraits   !  1816  Nicéphore  Niépce  combines  the  camera  obscura  with  photosensitive  paper     !  1826:  Niépce  creates  a  permanent  image   !  1834:  Henry  Fox  Talbot  creates  permanent  (negative)  images  using  paper  soaked  in  silver  chloride  and  fixed  with  a  salt  solution.  Talbot  created  positive  images  by  contact  printing  onto  another  sheet  of  paper.   !  1837:  Louis  Daguerre  creates  images  on  silver-­‐plated  copper,  coated  with  silver  iodide  and  "developed"  with  warmed  mercury;  Daguerre  is  awarded  a  state  pension  by  the  French  government  in  exchange  for   publication  of  methods  and  the  rights  by  other  French  citizens  to  use  the  Daguerreotype  process.   !  1841:  Talbot  patents  his  process  under  the  name  "calotype”.   !  1851-­‐1888  evolouion  inventions  include  dry  plate,  color  and  portait  salons   !  1880  George  Eastmna  opnes  Eastman  Dry  Plate  Company  in  rochester,  NY   !  1888  First  Kodak  caemara  wi  h  a  20  foot     !  1889  Seoncd  Kodak  Camera  will  roll  of  film  instead  of  paper   Elizabeth    Rosenzweig,      @  2010  
  • 26. Large  Format,  wet  plate  photograph   Elizabeth    Rosenzweig,      @  2010  
  • 27. Elizabeth    Rosenzweig,      @  2010  
  • 29. !   Wet  plate  process,  portable?  Easy  to  use?   Elizabeth    Rosenzweig,      @  2010  
  • 30. !   George  Eastman  and  Thomas  Edison   Elizabeth    Rosenzweig,      @  2010  
  • 31. Inventors   !   "You  press  the  button,  we   do  the  rest"  promised   George  Eastman  in  1888   !   Collaboration,  Eastman   created  the  film  that   enabled  Thomas  Edison’s   motion  picture  camera  in   1891.   !   http://inventors.about.com   Elizabeth    Rosenzweig,      @  2010  
  • 32. User    Centered  Design   Solution     !   Smaller  camera   !   Dry  film   !   Roll  film   !   One  button-­‐  you  push  it  we   do  the  rest   Elizabeth    Rosenzweig,      @  2010  
  • 33. Kodak  Camera    1888   Elizabeth    Rosenzweig,      @  2010  
  • 34. George  Eastman  with   the  Kodak  Camera   Elizabeth    Rosenzweig,      @  2010  
  • 35. Advertisement  for   Kodak  Brownie   Camera  1900   Elizabeth    Rosenzweig,      @  2010  
  • 36. Elizabeth    Rosenzweig,      @  2010   Instructions  for  using  the  Kodak  camera  
  • 37. Kodak  Park,  Rochester,  New  York   Elizabeth    Rosenzweig,      @  2010  
  • 38. Elizabeth    Rosenzweig,      @  2010  
  • 39. Elizabeth    Rosenzweig,      @  2010  
  • 40. Elizabeth    Rosenzweig,      @  2010  
  • 41. New  inventions     !   Build  on  something  that  already  exists   !   Brings  together  things  that  have  not  been  put   together  before   !   Solves  a  problem   Elizabeth    Rosenzweig,      @  2010  
  • 42. Bill  Buxton:  "Great  design  is  as  much  about  prospecting  in  the  past  as  it  is  about   inventing  the  future.  This  we  can  see  in  the  following  tale  of  two  pocket-­‐sized   examples  of  personal  technology  –  separated  by  76  years.     In  1926,  Kodak  launched  the  third  generation  of  their  Vest  Pocket  camera  line,  the   Series  III.  This  version  of  the  camera  was  released  in  April,  1928  under  the  name,   the  Vanity  Kodak.      2003,  Apple  Computer  had  just  launched  the  third  generation  of  their  iPod  MP3   music  player.  This  version  of  the  iPod  was  released  in  January,  2004  under  the   name,  the  iPod  Mini.   Learning  from  the  Past     Elizabeth    Rosenzweig,      @  2010  
  • 43. Elizabeth    Rosenzweig,      @  2010  
  • 44. Many  inventions  together,   can  point  us  to  another   Elizabeth    Rosenzweig,      @  2010  
  • 45. Old  and  New   Photography       !   Traditional  photography  changed  the  world  of  1900s   !   Digital  Photography  could  change  the  world  of  2000s   but  has  yet  to  make  that  leap   !   Is  there  an  opportunity  to  build  on  this  foundation?   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 46. Exercise   !   Real  brainstorm  about  solution  to  a  problem   !   Get  into  groups  of  4  or  5   !   Agree  to  focus  on  a  a  problem  based  on  an  issue  from   your  last  exercise  (What  are  you  an  expert  on?)   !   See  how  many  different  solutions  you  can  come  up   with  in  10  minutes  (Use  flipchart  to  list  solutions)   !   Present  them  to  class   Elizabeth    Rosenzweig,      @  2010  
  • 47. User  Driven  versus   Technology  Driven   Problem   definition   Technology   available   Possible   solutions   End   Product   Marketing   Possibilities  Problem   solution   End   Product   Elizabeth    Rosenzweig,      @  2010  
  • 48. User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      @  2010  
  • 49. You  are  inventors   !   You  solve  problems  everyday   !   Examples  everywhere   !   Examples  in  your  company   !   Examples  in  your  institution  
  • 50. How  to  Innovate:   Brainstorm   !   Choose  a  problem  you  want  to  solve   !   Brainstorm  exercise:   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Remember  rules:   !   Don’t  restrain  your  ideas   !   Don’t  dismiss  ideas  that  are  not  fully  developed   !   Be  patient,  allow  ideas  to  sit  and  evolve   !   No  editing,  that  comes  later   Elizabeth    Rosenzweig,      @  2010  
  • 51. User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible  solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 52. Elizabeth    Rosenzweig,      @  2010  
  • 53. User  Driven  Innovation   Problem   definition   Technology  available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 54. User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing  Possibilities   Problem   solution   User   Feedback   (edits  ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 55. Exercise   Design  a  focus  group  or  contextual  inquiry  to  research  your   new  idea   •  Define  who  is  your  user?   •  What  do  you  want  to  know  about  them?   •  What  is  the  issues  you  want  to  uncover?   •  What  do  you  expect  to  find?  What  is  your  hypothesis?   •  How  did  it  turn  out?   •  What  do  you  think  about  the  issue  now?   Elizabeth    Rosenzweig,      @  2010  
  • 56. User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem   solution   User  Feedback  (edits   ideas)   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 57. Exercise   Elizabeth    Rosenzweig,      @  2010  
  • 58. Exercise   Design  a  usability  test  for  a  paper  prototype  of  your  new   idea   •  Who  is  your  user?  (Is  it  the  same  people  as  your  focus   group?)   •  Use  a  paper  prototype  to  do  the  test   •  What  did  you  learn?   Elizabeth    Rosenzweig,      @  2010  
  • 59. User  Driven  Innovation   Problem   definition   Technology   available   Brainstorm     Possible   solutions   End  Product   Marketing   Possibilities   Problem  solution   User   Feedback   (edits   ideas)   Elizabeth    Rosenzweig,      @  2010  
  • 60. Exercise:   Making  Connections   !   Use  examples  from  earlier  exercise:   !   What  was  the  most  promising  idea   !   Brainstorm   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Group  or  small  group  depending  on  size   !   Report  back   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 61. Elizabeth    Rosenzweig,      @  2010  
  • 62. My  Patents   1  7,028,253      Agent  for  integrated  annotation  and  retrieval  of  images  ARIA   2            7,020,848        Comprehensive,  multi-­‐dimensional  graphical  user   interface  using  picture  metadata  for  navigating  and  retrieving  pictures  in  a   picture  database     3  6,950,989        Timeline-­‐based  graphical  user  interface  for  efficient  image   database  browsing  and  retrieval     4    6,883,146      Picture  database  graphical  user  interface  utilizing  map-­‐based   metaphors  for  efficient  browsing  and  retrieving  of  pictures   Elizabeth    Rosenzweig,      @  2010  
  • 63. Intelligent  User  Interface   for  Visual  Systems   !   I  was  frustrated  by  trying  to  find  my  pictures  on  my   computer   !   I  saw  many  other  people  frustrated  by  the  same   things   !   I  went  to  my  friends  at  Massachusetts  Institute  of   Technology  (MIT)  to  brainstorm   Elizabeth    Rosenzweig,      @  2010  
  • 64. ARIA   Elizabeth    Rosenzweig,      @  2010  
  • 65. ARIA   ! http://web.media.mit.edu/~lieber/Lieberary/Aria/Aria-­‐Intro.html   ! http://web.media.mit.edu/~lieber/Lieberary/Aria/Commonsense-­‐Aria-­‐Demo.swf   Elizabeth    Rosenzweig,      @  2010  
  • 66. ARIA   Elizabeth    Rosenzweig,      @  2010  
  • 67. Another  Example:   World  Usability  Day   !   See  a  need  and  search  for  a  solution   !   Let  the  idea  develop  over  time   !   First  World  Usability  Day  was  2005   !   6th  World  Usability  Day,  November  11,  2010   !   44  countries,  40,000  participants,  10,000  volunteers   Elizabeth    Rosenzweig,      @  2010  
  • 68. Elizabeth    Rosenzweig,      @  2010  
  • 69. World Usability Day 2010 will serve as an impetus to creating greater awareness for designs, products and services that improve and facilitate communication around the world, Communication is the theme for World Usability Day 2010 !"#$%&'()*+$+,-&.)-& )//"0/12(&3"/"#)#-& 45)+#&6"#&7898:&&&&&&&&&& !"#$%!&#'()%*)++,! -)./!0$.1!"#$%!&#'()%*)++,!$.2! 1#!2.,!.*#31!'#443%5'.6#%! www.worldusabilityday.org    
  • 70. How  did  I  do  it?   !   I  had  some  big  questions   !   I  had  some  big  problems   !   I  know  about  some  technology  and  asked  for  advice   on  issues  I  didn’t  know   !   I  focused  on  a  narrow  piece  of  the  problem   !   I  didn’t  rush  the  answers   !   I  kept  working  the  issues   Elizabeth    Rosenzweig,      @  2010  
  • 71. Exercise:   Making  Connections   !   Use  examples  from  earlier  exercise:   !   What  was  the  most  promising  idea   !   Brainstorm   !   What  problems  do  we  have  today  to  solve:   !   What  is  technology  available   !   How  can  we  put  technology  together  to  solve  these   problems   !   Group  or  small  group  depending  on  size   !   Report  back   Elizabeth    Rosenzweig,      Bubble  Mountain  Consulting  
  • 72. Sparking  Your  Creative   Juices     !   Creative  process   !   Innovation  and  Invention   !   Let  your  unconscious  mind  help  you   !   Let  others  help  you   !   Find  a  problem  you  have  passion  about   Elizabeth    Rosenzweig,      @  2010  
  • 73. Contact  information     !   Elizabeth  Rosenzweig   ! www.bubblemountain.com   ! www.worldusabilityday.com     ! Eliz@bubblemountain.com     !   617-­‐244-­‐6905  
  • 74. Elizabeth    Rosenzweig,      @  2010   Sparking  Your  Creative   Juices   Elizabeth  Rosenzweig   Bentley  University   Design  and  Usability  Center   erosenzweig@bentley.edu