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Holding hands image. Close up image. Gaze mind map
Question 1 evaluation
Whil s able t plannin t g audi o identify the mus eo: e ic conv nce, that that to at video I e I tr w also ntions of needed act the t as o b to ar c Vid vide f the rom oth mus follow m get o. a ic inco From th ntic gen videos any rp is re b aute orate: G I was ab of my m ut ur th By eory oodwin’s le to usi c and iden t ify micr theory, th o ele eM usi the r elev ing each men ts. was an able t areas conventi conv to fo on entio both fo r a music of all ns. llow and video I defy
Theory Image Example (extract from music video) Analysis:The lyrics are linked As the lyrics suggest the couple are sitting thereto what is seen on the holding hands. The high angle shot indicates to thescreen female target audience that this is what they the audience desire, but also this indicates the romantic genreThe music is linked As the tempo of the music is slow the passive actionsto the visual material by the protagonist and antagonist incorporate this, which is shown through the protagonist walking or waiting for her date. The walking shows her thinking about her lover, the waiting for her date indicates that she is similar to the target audience and she too doesn’t have a perfect relationshipMusic video The natural theme running throughout the music is indemonstrates genre keeping with the romantic genre, this in combinationcharacteristic with the with the rose motif, is although cliché emphasises the genre
Theory Image Example (extract from music video) Analysis:Demands of the The motif in my music video is the rose which isrecord label- close given as a gift by the lover, it symbolises love andups/ developing passion however at the end of the music video it is amotif symbolism of the broken relationship. There are many closes ups throughout the video whilst the artist lip syncs, whilst developing audiences familiarityReferences to The artist looks into the mirror as she signifies thelooking equilibrium returning, as she makes her decision to remove the antagonist from her lifeIntertextuality The rose motif is plays an intertextual role as it refers to multiple romantic films such as: Beauty and the Beast
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My musi agai c nst th video g a ‘h a e c on o es p fema py endi vention le pr ng’ a away otag s the of down from the onist wa l there relation broken ks artis fore ship. t as a portrays This char acte strong f the s ub s r wh em a i l anot idiary fo ch as a e her c llowsthe r onve om a ntic ntion of genr e.
T he by themotion the s e narra al appe the v ong, thi tive withal is infl emo isuals ins is then in the l uenced maintional ap the mu reciproyrics of crea conven peal is sic vide cated in betwtes a str tion of t the one o. The the meen the onger c his gen of the edia targe onnec re and This prod t aud tion uct. ienc emp emotion e an ups a hasis al ap d ed pe vide nd lip s by the r al isthe a o – this yncing egularup st ncillaryis later din the mclose ill im t e u agesexts thro velopedsic ugh the cin lo s e
The ro indic se, a clic a h appe tor of the é motif o a f this r rance of romantic romance o t Th se with thehis motif cge nre, the rie a clear e r at e s is co artis s an gula deve mbin t. asso r ed w p ak lo ciati howe ps the c ith the on o f ver t onve simp I us e he m ntion listic d u t imag assu this for sic video hat love e me t ha dram juxta shou s used, vide a ld Digi o wil t from th tic effec poses th be eas only lh e ta is y for th ave the ancillar s the au , howeve the s e s y d r trong re to be tereotpy texts tha ience Th fema a ia c tt e ros le ch sudden t l happy he music arac w e the g e motif ter w ist in ev nding, r i alks e lips o adient to s empha away nts and rt an d nab o sis . the l ip lack l in the a ed throu a d g of th s and as nd white vert – th h the us e rom a i e e antic subsidia mage dr isolated of genr ry re a re e. mind ws attent d s the io audi n to enceAd ve
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