Ignition, a full service marketing consultancy specializing in the technology sector, shares its philosophy, approach to market, and client success stories

1. IGNITION
Build a Fired Up Marketing Strategy

2. About Ignition
Founded in 1995.
Dedicated to providing innovative
and cost effective solutions to
business challenges.
Serving a broad spectrum of
industries from software and
technology to manufacturing, to
public sector and retail.

3. Philosophy & Approach
Deliver world-class expertise,
service and solutions at excellent
value.
Work consultatively as a virtual
member of your organization to
examine your existing marketing
approaches and create better
and more effective ways to build
your name, reach your customers
and contribute to the bottom line.

4. Our Goal
“Ellyn is top notch and
delivers great coverage. To give our clients a brand image and
We were recently
featured in the Globe
and Mail, Marketing
message that is attractive, clear and
Magazine, and a cover
story in Broadcaster
Magazine. It is always
polished and,
awesome working with
her. Here enthusiasm
and attention to detail is
rare in this industry. She
To ready our clients to compete on the
delivers!”
world stage and realize their marketing
James Stewart,
Producer/Director and
3D Evangelist, Geneva
potential, so they can attract investment,
Film Co.
clients and marketplace attention.

5. Our Client Partnerships
Our client list has been
100 percent built through
word of mouth referrals. In
a world where customer
service is more the scarcity
than the norm, we pride
ourselves on building long
lasting relationships based
on trust, quality of work,
and mutual respect.

6. Our Approach
Polished
“Highly look and
feel and
knowledgeable and sales tools
always helpful, Ellyn
has helped my
business in countless
ways”
Right
Demand marketing Positioning
Shawn Ennis, CTO of generation
to drive strategy & and
Monolith Software sales tactics at the messaging
hired Ellyn as a right time
business consultant in
2008
Publicity &
PR

7. Our Formula for Success
“Ellyn has an incredible Measure
talent at crafting the
perfect wording for our
Results
marketing material.
Through her help, we've
been able to generate
the material and
Plan and
messaging needed to
break into new markets
Execute
and better communicate
our position in our existing
markets. Ellyn's
knowledge and expertise
Triage &
would be an invaluable Recommend
asset to many small and
medium sized companies.
Matt Stevens, CEO,
CrossChasm

8. Our Capabilities
Strategy Creativity
Marketing strategy – target market research; go to market plans, Writing and Editing – press releases, brochures, sell sheets and
media and campaign planning & advisory linked into your datasheets, promotional and advertising copy, case studies,
business and sales objectives. newsletters, whitepapers.
Branding & Corporate Identity – corporate identity creation and Web – web site strategic planning, site navigation structure, web
application, web site design & development, branding guidelines. content creation, SEO optimization and site design and
development
Product Marketing – message frameworks, positioning, sales
collateral (whitepapers, case studies, sell sheets, datasheets) and Advertising – media planning, offer development, print
marketing offer design and creation, and web site content. advertising and banner development for effective lead
generation.
Media, Analyst and Investor Relations – Press release and
feature release development, press tours and media briefings, Design – exceptional and creative design services including logos,
feature article pitches and submissions, outreach and word of advertising, banners, brochures, web sites and product packaging
mouth campaigns to press, analysts, bloggers and other influencers
in today’s communications and social media marketplace. Events – seminar, AGM, tradeshow project planning and design &
tradeshow gear and giveaways
Public markets expertise and advisory -story development,
analyst and investor road show presentation development, Promotional – full spectrum of promotional ware for tradeshows,
quarterly press releases and annual reports. recognition.

9. Solving Customer Problems with Creativity
Ignition Success Stories

10. Success Story: North American Market Readiness
Client: Open source software company
based in Belgium seeking to expand its
presence in North America
Challenge: Build an online brand image to
compete with large North American
competitors (Oracle, RedHat) and poise the
company for sales expansion
Solution: Ignition developed foundational
sales tools (datasheets, whitepapers,
training and marketing presentations,
letterhead) and refined the company’s web
site look and feel, navigation and content to
surface more value and provide a more
intuitive online experience.

11. Success Story: Software Product Launch
Client: A market leader in electronic signatures and e-signature process management focused on financial services and insurance verticals
Challenge: Launch a major release of the company’s product, establish new positioning, and be recognized by media, analysts as a first mover an
emerging market category
Solution: Working collaboratively with the VP of Marketing and team, Ignition planned the launch, and developed all product materials –
including first ever product brochure, sales presentations, web content, newsletter articles, press release and targeted media list
Solution: E-Signature Process Management
Front Office E-Transaction Process Back Office
Data Doc Archive &
Channel Ops Fulfill
Capture Gen Retrieve
Execution
Call Presentation Affirmation Authentication
Center and Review and Intent and Binding
Customers Broker Portal Document Orchestration Document ECM, BPM
EAS
Agent Package Package and Portal
Business
Application Notifications Business Flow Control
Resource Management Signing Process Options
Document Session Management User Interface
W eb Self- Generation Resources Reporting Compliance
service
Legal
Secure Capture of Data
Finance
Business
Branch Partners
Evidence Underwriting
Business
Partners Documents Web Audit and EVault
(verifiable) Pages Security Mgmt
Silanis ApproveIt Web Server
© Silanis Technology Inc., 2008 All Rights Reserved 20

12. Success Story: Uplevel the Brand
Client: A leading provider of network
performance management solutions for
service providers, network operations
centers and large enterprise
Challenge: Transform the company’s
lacklustre marketing image allowing it to
compete and win against major global
competitors
Solution: Working collaboratively with the
company’s new Director of Marketing, CTO
and CEO, Ignition developed a portfolio of
marketing materials including datasheets,
case studies and whitepapers and a brand
new web site, fully optimized for leading
search engines.

13. Success Story: Buzz in 3D
Client: A Toronto based commercial
director/producer specializing in reality 3D
Challenge: Build a media buzz to position
this film maker as the “first to call” for 3D
work in North America
Solution: Focused and targeted outreach to
Canadian media influencers resulting in
feature level coverage in Strategy
Magazine, Fine Cut Magazine, Backbone
Magazine, Globe and Mail’s Report on
Business, cover story in Broadcaster
Magazine, Variety, Madison Avenue Journal
and more

14. Success Story: Buzz in 3D

15. Success Story: Build an Enterprise Image
Client: North American market leader in
GPS Fleet Tracking Solutions
Challenge: Build an enterprise brand
image positioning the company for
market growth & large enterprise sales
Solution: Working with the internal
marketing team, Ignition crafted a
strategy and project plan to evolve the
company’s messaging, marketing
collateral and web site in English and
French, and launch the company’s first
foray into online advertising for demand
generation in key markets

16. Build an Enterprise Image Cont’d

17. Success Story: Accelerate a World Class
Incubator’s Brand
Client: A Waterloo based centre for the
incubation of technology start ups
Challenge: Give the incubator an online
brand that showcases it as the “place to be”
for start ups in Waterloo region
Solution: Constructed new brand image
built around the incubator’s clients and top-
notch advisory team, building success stories
which in turn anchor a new web site and
printed brochure showcasing the incubator’s
client successes, team and world-class
facilities

18. Success Story: Showcase Canadian Tech Success
Client(s): A Waterloo based
technology association with 500+
members and Waterloo based
technology incubator
Challenge: Equip the team to jointly
compete for, and secure government
funding for the region
Solution: Constructed a four page
brochure celebrating technology
sector performance in the region
flanked by eight profiles on up and
coming technology start ups

19. About Ellyn
My focus is on delivering creative marketing advice and
leadership to the high technology sector – something I’ve
been doing for more than 15 years, as a VP of Marketing
and now flying my own flag under the Ignition name. As a
seasoned marketing executive and business communicator, I
bring to the table a well rounded understanding the go-to-
market challenges facing companies from start up phase
through to maturity. I’m available as an
outsourced/contract/freelance provider to existing
marketing teams, or can serve as the “virtual VP of
Marketing” for smaller firms who need senior marketing
horsepower and expertise, without the full time headcount.
Best of all, I’m not a consultant that advises, but leaves
others to do. I’m unique in my ability to move from strategy
development & design to tactical execution across the full
marketing mix to transform a company’s corporate and
brand identity from lackluster to brilliance.

20. Cheers.