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EXPLODE YOUR TRAFFIC,
FOLLOWERS
AND
SUBSCRIBERS
WITH
PINTEREST
IN 2 MONTHS
OR LESS
By: Elna Cain
Twins Mommy
Hi! I’m Elna
from
I’m a mama blogger just like you! I started
freelance writing and blogging in 2014. Just a few
months ag...
Let’s do this!
• Let’s get present. You owe it to yourself mamas!
• Turn off all distractions (that means email too)
• If ...
Mama bloggers, a question for you
What’s your biggest struggle right now?
• traffic
• subscribers
• gaining a tribe of foll...
YOU’RE IN THE RIGHT PLACE IF…
You’re new to blogging and really have no clue
how to get traffic to your blog.
You have amazing content and don’t
understand why no one is commenting or sharing
your awesome post.
YOU’RE IN THE RIGHT P...
You have an email list but it’s either non-existent
or growing real slow.
YOU’RE IN THE RIGHT PLACE IF…
A little case study
MARCH 2016
• 7 pageviews
• less than 10 people visited
• fewer than 10 comments
• 0 subscribers
• 600 ...
A little case study
JUNE 2016
• over 18,000 pageviews
• ~450 visitors a day
• average 30 comments
• over 400 subscribers
•...
This all happened as a result from
using Pinterest strategically
Yes, mama bloggers, it’s that easy and
I’m going to show ...
How to develop a killer
Pinterest strategy
WHAT
YOU’LL
LEARN
TODAY
How often you need to pin
to see any growth potential
WHAT
YOU’LL
LEARN
TODAY
My top ways for turning
Pinterest readers into
subscribers
WHAT
YOU’LL
LEARN
TODAY
WHAT
YOU’LL
LEARN
TODAY
What makes a Pintastic Pin
so that you generate a ton
of repins and followers
Pinterest Basics
Pinterest is not a social networking site.
It’s a bookmarking site on the surface and a
visual search eng...
It’s actually considered the second largest
search engine behind Google.
That’s HUGE mamas!
Pinterest Basics
What this means:
Pinterest can rival OR exceed a high
ranking on Google for highly targeted traffic
Pinterest Basics
PINTEREST
TRAFFIC
GOOGLE
TRAFFIC
• Moms
• Food bloggers
• Core demographic
• Grandmas
• Teens
• Workaholics
Come once and
...
What this tells you is
the people that come from Pinterest are
highly targeted, highly engaged and are more
likely to subs...
Pinterest Basics
Strategy Building Plan– Laying the
Foundation for Growth
01 Sign up for a business account
02 Optimize your bio with keywo...
01 Sign Up for a Business Account
Anyone who is a blogger and especially if you
want to turn your blog into a business, sh...
01 Sign Up for a Business Account
allows you to have Rich Pins
gives you access to Pinterest Analytics
shows you activity ...
02 Optimize Your Bio with Keywords
States who you are and
what you do
Offers an incentive (CTA)
02 Optimize Your Bio with Keywords
02 Optimize Your Bio with Keywords
03 Create Keyword Rich Boards
03 Create Keyword Rich Boards
03 Create Keyword Rich Boards
04 Create a Pinterest Group Board
Create a Pinterest group board that’s related to your
niche. You’ll build authority with...
05 Pintify Your Blog
ARE YOU WITH ME STILL?
What are you changing in your Pinterest profile NOW
to get it ready for growth?
TRAFFIC
GROWTH
TIP
#1
Automate your Pinning
Traffic Growth Tip – Automate
There are two choices – both offer free trials – but
only ONE is approved by Pinterest:
Board...
Traffic Growth Tip – Automate
What this means is, Pinterest partners with brands
that meet their customer needs or aligns w...
Traffic Growth Tip – Automate
Traffic Growth Tip – Automate
Traffic Growth Tip – Automate
You’ll be pinning more often now, which means
you’ll have to have more boards to pin to.
Traffic Growth Tip – Automate
The easiest way to create many boards is to break
up your niche. Remember to use keywords!
Traffic Growth Tip – Automate
• Start Pinning 50 times a day
• Work up to 100 times a day
• Eventually up to 200 times a da...
TRAFFIC
GROWTH
TIP
#2
Join a lot of group boards
Traffic Growth Tip – Group Boards
The more places you have to pin your pins the
more people they’ll reach. And you create a...
Traffic Growth Tip – Group Boards
Group boards are so worth it because your pins will
be seen by a whole new audience. Esse...
Traffic Growth Tip – Group Boards
• Have high-quality pins (repins)
• Many Pinners in the group board
• Play it safe – sche...
Traffic Growth Tip – Group Boards
1. Can email board creator and ask to join
Traffic Growth Tip – Group Boards
2. Comment on the group owner’s most recent
pin asking to join
TRAFFIC
GROWTH
TIP
#3
Create focused Pin
descriptions
• Keywords done wrong!
• Shouldn’t have any hashtags
• Doesn’t tell me what the pin is really about
• No call to action
Tr...
ARE YOU WITH ME STILL?
If you are –
What NEW traffic growth strategy are you going
to implement as soon as this workshop is...
LIST
BUILDING
TIP
#1
Include an incentive
in your pin
List Building Tip – Include an Incentive
List Building Tip – Include an Incentive
People like to see what they’re going to sign up for.
It ups the curiosity factor...
List Building Tip – Include an Incentive
LIST
BUILDING
TIP
#2
Create a Pin for your best
content upgrades
List Building Tip – Free Opt-in Pins
List Building Tip – Free Opt-in Pins
List Building Tip – Free Opt-in Pins
Creating multiple Pins for the same post or free opt-in
helps your newsletter reach m...
ARE YOU WITH ME STILL?
If you are –
Are you excited to try out these list building strategies
on Pinterest?
01
02
03
04
Making a Pin-tastic Pin
More taller than wider
Create white space and have easy
to read fonts
Brand your image...
More Taller Than Wide01
800x1422
White Space/ Easy to Read Fonts02
Spacing between
words and the
distractions in the
photo
02 White Space/ Easy to Read Fonts
02 White Space/ Easy to Read Fonts
Easy to read fonts:
• Sans serif font (Futura, Source Sans Pro)
• Capitalize
• Use one ...
03 Brand Your Images
• same brand colors
• URL or site name
• same fonts and script fonts
• same overall look
Click-Worthy Headline04
Your headline needs to be value-based. It needs to
benefit the reader and be valuable to the reader.
WHAT
YOU
LEARNED
TODAY
• Optimized your Pinterest
Profile for more growth and
followers
• How many boards
and pins you need...
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Explode Your Traffic, Followers and Subscribers with Pinterest

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Learn how to grow your blog's traffic in only two short months using Pinterest.

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Explode Your Traffic, Followers and Subscribers with Pinterest

  1. 1. EXPLODE YOUR TRAFFIC, FOLLOWERS AND SUBSCRIBERS WITH PINTEREST IN 2 MONTHS OR LESS By: Elna Cain Twins Mommy
  2. 2. Hi! I’m Elna from I’m a mama blogger just like you! I started freelance writing and blogging in 2014. Just a few months ago in March I decided to start Twins Mommy to connect with mommy bloggers and help them become mompreneurs.
  3. 3. Let’s do this! • Let’s get present. You owe it to yourself mamas! • Turn off all distractions (that means email too) • If you have too many distractions, you won’t absorb what you’re learning. • The information you’re going to learn will transform your blog growth quickly. • It would be a waste if you missed it!
  4. 4. Mama bloggers, a question for you What’s your biggest struggle right now? • traffic • subscribers • gaining a tribe of followers
  5. 5. YOU’RE IN THE RIGHT PLACE IF… You’re new to blogging and really have no clue how to get traffic to your blog.
  6. 6. You have amazing content and don’t understand why no one is commenting or sharing your awesome post. YOU’RE IN THE RIGHT PLACE IF…
  7. 7. You have an email list but it’s either non-existent or growing real slow. YOU’RE IN THE RIGHT PLACE IF…
  8. 8. A little case study MARCH 2016 • 7 pageviews • less than 10 people visited • fewer than 10 comments • 0 subscribers • 600 Pinterest followers In April I put on my big girl pants and developed a strategy to grow my blog
  9. 9. A little case study JUNE 2016 • over 18,000 pageviews • ~450 visitors a day • average 30 comments • over 400 subscribers • 2.3k Pinterest followersMore than tripled my growth in all areas
  10. 10. This all happened as a result from using Pinterest strategically Yes, mama bloggers, it’s that easy and I’m going to show you exactly how to get the same results as me or even better than me.
  11. 11. How to develop a killer Pinterest strategy WHAT YOU’LL LEARN TODAY
  12. 12. How often you need to pin to see any growth potential WHAT YOU’LL LEARN TODAY
  13. 13. My top ways for turning Pinterest readers into subscribers WHAT YOU’LL LEARN TODAY
  14. 14. WHAT YOU’LL LEARN TODAY What makes a Pintastic Pin so that you generate a ton of repins and followers
  15. 15. Pinterest Basics Pinterest is not a social networking site. It’s a bookmarking site on the surface and a visual search engine at its core.
  16. 16. It’s actually considered the second largest search engine behind Google. That’s HUGE mamas! Pinterest Basics
  17. 17. What this means: Pinterest can rival OR exceed a high ranking on Google for highly targeted traffic Pinterest Basics
  18. 18. PINTEREST TRAFFIC GOOGLE TRAFFIC • Moms • Food bloggers • Core demographic • Grandmas • Teens • Workaholics Come once and leave, don’t subscribe Come, engage, share,subscribe, eventually buy Pinterest Basics
  19. 19. What this tells you is the people that come from Pinterest are highly targeted, highly engaged and are more likely to subscribe to your newsletter
  20. 20. Pinterest Basics
  21. 21. Strategy Building Plan– Laying the Foundation for Growth 01 Sign up for a business account 02 Optimize your bio with keywords 03 Create keyword rich boards 04 Create a Pinterest group board 05 Pintify your blog
  22. 22. 01 Sign Up for a Business Account Anyone who is a blogger and especially if you want to turn your blog into a business, should have a Pinterest Business account
  23. 23. 01 Sign Up for a Business Account allows you to have Rich Pins gives you access to Pinterest Analytics shows you activity from your website
  24. 24. 02 Optimize Your Bio with Keywords States who you are and what you do Offers an incentive (CTA)
  25. 25. 02 Optimize Your Bio with Keywords
  26. 26. 02 Optimize Your Bio with Keywords
  27. 27. 03 Create Keyword Rich Boards
  28. 28. 03 Create Keyword Rich Boards
  29. 29. 03 Create Keyword Rich Boards
  30. 30. 04 Create a Pinterest Group Board Create a Pinterest group board that’s related to your niche. You’ll build authority within your niche and you’ll be able to network with other bloggers in your niche. • Set rules and guidelines in your group. • Make the Pinner follow YOU before they ask for an invite • Don’t accept everyone into your group. • Keep the pins high-quality
  31. 31. 05 Pintify Your Blog
  32. 32. ARE YOU WITH ME STILL? What are you changing in your Pinterest profile NOW to get it ready for growth?
  33. 33. TRAFFIC GROWTH TIP #1 Automate your Pinning
  34. 34. Traffic Growth Tip – Automate There are two choices – both offer free trials – but only ONE is approved by Pinterest: Board Booster Tailwind
  35. 35. Traffic Growth Tip – Automate What this means is, Pinterest partners with brands that meet their customer needs or aligns with their core value. So, using Board Booster has the risk of having your Pins penalized in the Smart Feed algorithm.
  36. 36. Traffic Growth Tip – Automate
  37. 37. Traffic Growth Tip – Automate
  38. 38. Traffic Growth Tip – Automate You’ll be pinning more often now, which means you’ll have to have more boards to pin to.
  39. 39. Traffic Growth Tip – Automate The easiest way to create many boards is to break up your niche. Remember to use keywords!
  40. 40. Traffic Growth Tip – Automate • Start Pinning 50 times a day • Work up to 100 times a day • Eventually up to 200 times a day • Ratio: 80/20 (Yours/Theirs) 200 new followers in one week
  41. 41. TRAFFIC GROWTH TIP #2 Join a lot of group boards
  42. 42. Traffic Growth Tip – Group Boards The more places you have to pin your pins the more people they’ll reach. And you create a lot of keyword rich boards and join multiple group boards so that you have a place to schedule your pins.
  43. 43. Traffic Growth Tip – Group Boards Group boards are so worth it because your pins will be seen by a whole new audience. Essentially, the Pinners who pin to these group boards will see your pin, but also the people following that group board.
  44. 44. Traffic Growth Tip – Group Boards • Have high-quality pins (repins) • Many Pinners in the group board • Play it safe – schedule no more than 2 • Monitor boards for dupes and remove
  45. 45. Traffic Growth Tip – Group Boards 1. Can email board creator and ask to join
  46. 46. Traffic Growth Tip – Group Boards 2. Comment on the group owner’s most recent pin asking to join
  47. 47. TRAFFIC GROWTH TIP #3 Create focused Pin descriptions
  48. 48. • Keywords done wrong! • Shouldn’t have any hashtags • Doesn’t tell me what the pin is really about • No call to action Traffic Growth Tip – Pin Descriptions • Rich Pin – has more information • Naturally placed keywords • Creates curiosity • Describes what the pin is about • Has a call to action
  49. 49. ARE YOU WITH ME STILL? If you are – What NEW traffic growth strategy are you going to implement as soon as this workshop is over?
  50. 50. LIST BUILDING TIP #1 Include an incentive in your pin
  51. 51. List Building Tip – Include an Incentive
  52. 52. List Building Tip – Include an Incentive People like to see what they’re going to sign up for. It ups the curiosity factor when you show them all that you get if you sign up to your list right now.
  53. 53. List Building Tip – Include an Incentive
  54. 54. LIST BUILDING TIP #2 Create a Pin for your best content upgrades
  55. 55. List Building Tip – Free Opt-in Pins
  56. 56. List Building Tip – Free Opt-in Pins
  57. 57. List Building Tip – Free Opt-in Pins Creating multiple Pins for the same post or free opt-in helps your newsletter reach more people. Having a mini “sales” page or blog post helps convert visitors into subscribers.
  58. 58. ARE YOU WITH ME STILL? If you are – Are you excited to try out these list building strategies on Pinterest?
  59. 59. 01 02 03 04 Making a Pin-tastic Pin More taller than wider Create white space and have easy to read fonts Brand your images Click-worthy headline
  60. 60. More Taller Than Wide01 800x1422
  61. 61. White Space/ Easy to Read Fonts02 Spacing between words and the distractions in the photo
  62. 62. 02 White Space/ Easy to Read Fonts
  63. 63. 02 White Space/ Easy to Read Fonts Easy to read fonts: • Sans serif font (Futura, Source Sans Pro) • Capitalize • Use one script font (lowercase. I use Madina
  64. 64. 03 Brand Your Images • same brand colors • URL or site name • same fonts and script fonts • same overall look
  65. 65. Click-Worthy Headline04 Your headline needs to be value-based. It needs to benefit the reader and be valuable to the reader.
  66. 66. WHAT YOU LEARNED TODAY • Optimized your Pinterest Profile for more growth and followers • How many boards and pins you need to see any growth potential • Two easy ways to increase your subscriber rate • What goes into a Pinnable pin

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