1.
PERSONAL BRAND EXPLORATION
Sam Eluma
Project & Portfolio I: Week 1
January 6th, 2023

2.
I’m a down to earth guy that always tries to
understand everyone I come into contact with.
I’m a social butterfly that’s always looking for a
good time. I’m honest to a fault and care deeply
for the people and things in my life that I love.
I’ve worked in the restaurant business since I
was 16 and now I’m looking to be a manager at
my current establishment. I also love sports as
I’m studying to get a degree in Sports
Broadcasting.
IDENTITY

3.
PROFESSION
Potential Job Titles:
• Sports Analyst
• Sports Journalist
• Sports Anchor
BRAND ARCHETYPE - As
someone working the sport’s
industry, the truth is what builds
credibility and rises someone to
fame. As a Sage archetype, I like to
find and share what I know is true
so that others can learn from what I
say.
Sports Broadcaster for Sports Media
Picture Relevant
to Your Industry
Goes Here

4.
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Zack (Rogg-Meltzer) Rome
Outreach Plan:
• I’ll do my research about the company before applying
for the job
• I will contact Mr. Rome through Linkedin to make initial
contact
• Every week i’ll contact Mr. Rome regarding my
application process
Hiring Director at NBC
Amy Riley
Outreach Plan:
• I’ll do my research about the company before applying
for the job
• I will contact Mrs. Riley through Linkedin to make initial
contact
• Every week i’ll contact Mrs. Riley regarding my
application process
Senior Recruiter at ESPN
Gene White
Outreach Plan:
• I’ll do my research about the company before applying
for the job
• I will contact Mr. White through Linkedin to make initial
contact
• Every week i’ll contact Mr. White regarding my
application process
Talent Acquisition for Fox Sports

5.
GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to grow my branded content on Instagram
‣Using the branded tool on Instagram, I will
grow my views by 50%
Mid Term: (2029)
• I will continue to increase my personal brand on
Linkedin to find a job at a national network
‣I will increase my connections on Linkedin by
60% by talking to national network recruiters
Long Term: (2040)
• I will be under contract with ESPN
‣I will earn my starting contract and begin my
national career with ESPN

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Speaking
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Analytical Software Novice / Adept / Expert
Geographic Information Novice / Adept / Expert
Active Listening
SOFT
HARD
Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Desktop publishing software Novice / Adept / Expert

7.
I help the public understand the beauty of
sports by giving them the truth in an
entertaining matter.
PROMISE

8.
CREDENTIALS
Work Experience:
• Customer Service at Harris Teeter
• Assistant General Manager at IHOP
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Awards:
• Employee on the Year for Harris Teeter
(2017)

9.
COMPETITION
Stephen A. Smith
Industry Experience:
• Worked with ESPN since 2003
Education:
• Mass Communication at Winston-Salem State
University
Leadership Experience:
• Head Sports anchor at ESPN
• Owns “Know Mercy Podcast
Skills and Proficiencies:
• Skilled writer
• Proficient speaker
• Exceptional critical thinking
Samuel Eluma
Overall Online Presence:
• many connections, banner image customized,
professional headshot, detailed profile, plenty articles,
active on instagram and twitter, LinkedIn URL
customized
• Grade: Superior, 100 out of 100
Industry Experience:
• Office internship at NBC Sports
Washington
Education:
• Bachelors in Sports Broadcasting at Full Sail University
(2024)
Leadership Experience:
• Customer service at Harris Teeter
• Assistant Manager at IHOP
Skills and Proficiencies:
• Speaking
• Writing
• Decision Making
Overall Online Presence:
• not a lot of connections, no Image banner, graduation
headshot, profile not detailed, no published articles,
active on instagram and twitter, LinkedIn URL not
customized?
• Grade: Poor, 30 out of 100

10.
COMPETITION
Kimberley A. Martin
Noteworthy Experience:
• Wesleyan University
• Syracuse University
Samuel Eluma
Industry Experience:
• Currently an ESPN NFL analyst and
writer
Education:
• Senior NFL Reporter at Yahoo Sports
• ESPN NFL Reporter
Skills and Proficiencies:
• Sports
• Story Telling
• Online Journalism
Overall Online Presence:
• a lot of connections, banner image customized,
professional headshot, very detailed profile, published
articles, active on twitter, LinkedIn URL customized
• Grade: Superior, 95 out of 100
Industry Experience:
• Office internship at NBC Sports
Washington
Education:
• Bachelors in Sports Broadcasting at Full Sail University
(2024)
Leadership Experience:
• Customer service at Harris Teeter
• Assistant Manager at IHOP
Skills and Proficiencies:
• Speaking
• Writing
• Decision Making
Overall Online Presence:
• not a lot of connections, no Image banner, graduation
headshot, profile not detailed, no published articles,
active on instagram and twitter, LinkedIn URL not
customized?
• Grade: Poor, 30 out of 100

11.
BRAND POSITION
For the people who are interested in following
sports, I provide a way of receiving sports
information because I deliver my message with
comedy that everyone can laugh at and enjoy.
“THE JESTER”

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• ESPN
‣ Bristol, Connecticut
• NBC Sports Washington
‣ Washington DC
• Fox Sports
‣ Los Angles, California
Digital Marketing
• Primary Content: I plan on making sports content that will
entertain and educate the public
• Primary Tools: I will use Instagram’s branding tool to market
my content
• Website: my digital portfolio will be a place for people to learn
more about me and see my body of work

13.
PROFESSIONAL DEVELOPMENT
Mentor
• Ryan Clark (2042)
Formal Education
• Sports Broadcasting (2024)
Technical Skills
• Facilities management software - NBC Washington,
November 2024
• Office suite software - NBC Washington, March 2025
• Desktop publishing software - NBC Washington, August
2025
Soft Skills
• Social Perceptiveness - NBC Washington, September
2024
• Time Management - NBC Washington, January 2025
• Persuasion - NBC Washington , July 2025

14.
Samuel Eluma
You know sports anchors give boring
analysis on sporting events? Well,
what I do is bring comedy to sports.
In fact, some of my work on social
media has drawn som attention from
athletes themselves.

15.
REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.).
Retrieved January 8, 2023, from
https://www.onetonline.org/link/summary/27-3023.00
Amy Riley - Sr.. recruiter - ESPN | linkedin. (n.d.). Retrieved January 9, 2023,
from https://www.linkedin.com/in/amy-riley-3629677
Gene White - director, talent acquisition for Fox Sports at ... - linkedin. (n.d.).
Retrieved January 9, 2023, from https://www.linkedin.com/in/gene-
white-1a891a8
Log in or sign up. LinkedIn. (n.d.). Retrieved January 8, 2023, from
https://www.linkedin.com/
Stephen A. Smith - journalist/commentator - ESPN | linkedin. (n.d.). Retrieved
January 9, 2023, from https://www.linkedin.com/in/stephen-a-smith-
763b31194
Zack (Rogg-Meltzer) Rome - director, Talent Acquisition - operations ... (n.d.).
Retrieved January 9, 2023, from https://www.linkedin.com/in/zackrm