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Emerce eRetail 2016 - John Staunton & Bas Nieland - CashorCard POS & Datatrics

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Emerce eRetail 2016 - John Staunton & Bas Nieland - CashorCard POS & Datatrics

  1. 1. Predictive Marketing made accessible, actionable and super easy to use.
  2. 2. We tell you what to post, which channel to use, who to contact and when to do so. Next Best Actions
  3. 3. Contact your customers in buying phase with high engagement through Facebook with content about jeans on sale on Thursday around 10 o’clock. € 38.089 Increase Sales Sales Opportunity Engagement 13% 9% Next Best Actions
  4. 4. Contact your customers in buying phase with high engagement through Facebook with content about jeans on sale on Thursday around 10 o’clock. € 38.089 Increase Sales Sales Opportunity Engagement 13% 9% Focus on a specific marketing goal. Next Best Actions
  5. 5. Contact your customers in buying phase with high engagement through Facebook with content about jeans on sale on Thursday around 10 o’clock. € 38.089 Increase Sales Sales Opportunity Engagement 13% 9% Focus on a specific marketing goal. Next Best Actions Get a detailed action that tells you exactly who to contact, where and when to post, and what to talk about.
  6. 6. Contact your customers in buying phase with high engagement through Facebook with content about jeans on sale on Thursday around 10 o’clock. € 38.089 Increase Sales Sales Opportunity Engagement 13% 9% Focus on a specific marketing goal. Next Best Actions Get a detailed action that tells you exactly who to contact, where and when to post, and what to talk about. Indication of the predicted outcome of this action.
  7. 7. 360° customer profiles (Online) purchases Likes & interests Online behavior Direct communication Email interactions Social Media profiles
  8. 8. Email On Site Profile enrichment & relevant content Dynamic & personalized web content Personalized content
  9. 9. Insights have been used to increase leads from newsletters and ad campaigns, which led to a Campaign Profit Increase of 40% With equal media buy, compared with the previous season. Awesome Furniture Retailer
  10. 10. Email One message to the entire audience Web Analytics Customer Relationship Email marketing E-commerce Social Media ȡ marketeer
  11. 11. On Site Dynamic & personalized content Email Profile enrichment & relevant content Internal channels External Influences Website Analytics Customer Relationship Email Marketing E-Commerce Social Media ȡ SELF LEARNING Weather Holidays Search Trends ☼ Output
  12. 12. Bezoeker in oriëntatiefase
  13. 13. Klant in koopfase
  14. 14. Klant in evaluatiefase
  15. 15. Conversion Rate Travel & Leisure +23% Click Through Rate Wholesale +60% Click Through Rate Manufacturing +41%
  16. 16. Plug and play. Actionable insights. Direct targeting. We easily tap into your existing applications and other data sources. We tell you exactly what to do to make the most of your marketing opportunities. With us, you can target customer types, buying phases and smart segments.
  17. 17. Become a marketing superhero! Visit us at the startup area (Heinekenplein) bas@datatrics.com www.datatrics.com

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